Not getting the results you want?

The 5 Questions Real Estate Consumers Are Curious About

This month’s market update from KCM gives us the:

5 questions consumers are curious about:

  • When Will Mortgage Rates Come Down?
  • What Will It Take for Prices To Come Down?
  • Will I Be Able To Find a Home If I Move?
  • Will The Housing Market Pick Up Next Year?
  • Is the Market Going To Crash?

No one expects you to have a crystal ball, yet your prospects expect a fact-based point of view.  The narrative below is intended for that purpose. (DM me for the slides)

The highlights?

  • The census, Fannie Mae, MBA, NAHB, NAR project a 13% increase in home sales in 2025.
  • On a typical day in October, 29.2% more homes were actively for sale than at the same time in 2023, marking the twelfth consecutive month of annual inventory growth and the highest count since December 2019.
  • The Altos Reports, linked below, show how this trend is driving a more “balanced market” with a slight seller advantage in many markets.
  • Mortgage rates? A study conducted by the Bright MLS indicated that 70% of buyers in the last year abandoned their search because of affordability. The folks over at Altos seem to suggest an infliction point when rates get to 6% and below.
    • The consensus of Fannie Mae, MBA, NAR, and Wells Fargo below 6 and near 5.5%
    • Remember: Bond Yields: Mortgage rates often track the yields on 10-year Treasury bonds.
    • When bond yields rise, mortgage rates tend to follow.
    • I have a white paper on “Mortgage Rates and Bond Yields.” If you are interested, send me a direct message.
  • The National Debt? A challenge for lower mortgage rates.
  • Consumer debt is at record levels, yet home equity is also at record levels.
  • The implication?
    • Historic equity (and a shortage of supply) indicates a crash is not likely.

So what should we expect in 2025?

  1. More homes to sell next year: at least 13% more (consensus)
  2. Mortgage rates to decline below an infliction point
  3. Price appreciation to slow: a consensus projection of around 2.5%
  4. The unknown: institutional investors are holding on to a significant portfolio of residential homes: when will other investments create higher returns and an inventory sell-off?
Not getting the results you want?
Be hard on the systems and soft on the people.

Want help applying this in your brokerage? Book a 30-minute conversation with Mark at calendly.com/mjsession.

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Mark D. Johnson

Mark D. Johnson, MBA, is Managing Partner of Recruiting Insight and the former CEO of the nation's 35th largest brokerage firm, which he grew roughly fivefold to $8 billion in annual sales. A real estate broker since 2000 and a California licensed broker, he is adjunct faculty at Chapman University and South Orange County Community College District, and author or co-author of six California real estate textbooks and the book Up In Your Business. He coaches broker-owners, managers and recruiters on recruiting, retention and leadership.

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