Another tough week is in the books, filled with distractions and diversions. As leaders, it’s easy to feel overwhelmed and get sidetracked from our most important goals. Lately, I’ve been thinking a lot about what truly separates the offices that consistently attract experienced agents from those that struggle.
It all boils down to a single, powerful word: commitment.
We’ve all heard the quote:
Commitment means staying loyal to what you said you were going to do… long after the mood you said it in has left you.
This is especially true in the world of recruitment. Most offices don’t fail to grow because they lack desire or an initial strategy. They fail because they lack a plan they’re willing to commit to when life gets inconvenient.
You know the drill. You create the vision board, set ambitious recruitment goals, and get excited about bringing in top talent. Then life hits. A recruiting dry spell. A potential agent goes silent. A promising offer falls through. And just like that, the initial motivation is gone.
But here’s the thing:
Motivation was never supposed to carry you. Your commitment was.
Think of it like building a solid financial future. You don’t just save when it’s easy, and you don’t just budget when you’re in the mood. You consistently follow through with your financial plan because your future depends on it. The same principle applies to building a powerhouse team or firm.
When you’re truly committed to your recruitment strategy, you don’t just network when it’s convenient. You don’t just follow up when you feel like it. You consistently refine your value proposition, reach out, and nurture relationships because the growth and future of your office depend on it.
Three Questions for Self-Reflection
Today, I want all of us—myself included—to ask three important questions:
- Am I truly committed to attracting experienced agents, or just casually interested in it?
- Do I have a concrete, actionable recruitment plan, or just a pile of good intentions?
- Can I stay loyal to this long game even when I don’t feel like it?
The agents and offices that succeed aren’t just the ones who work hard; they’re the ones who work smart and stay consistent. Motivation will always fade, but discipline builds a strong, thriving organization.
Commit. Execute. Repeat.
Consistency is undefeated.
Here’s to keeping our commitments and building the organizations we envision.
To your continued success.
