What If Today Was Your Last?

What If Today Was Your Last?

As you know, Steve Jobs was an American entrepreneur and business magnate. He was the Chairman, Chief Executive Officer (CEO), and a co-founder of Apple Inc., Chairman and majority shareholder of Pixar, a member of The Walt Disney Company’s board of directors following its acquisition of Pixar, and the Founder, Chairman, and CEO of NeXT. Jobs is widely recognized as a pioneer of the microcomputer revolution.

What can we learn from Steve that applies to leading our real estate practice? Plenty, read on:

When Steve was 17, he read a quote like, “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on him, and since then, for the past 33 years of his life, he looked in the mirror every morning and asked himself, “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, he knew he needed to change something.

Remembering that you’ll be dead soon is the most important tool Steve Jobs ever encountered to help him make the big choices in life. Because almost everything, all external expectations, all pride, all fear of embarrassment or failure, these things fall away in the face of death, leaving only what is truly important. Remembering that you will die is the best way to avoid the trap of thinking you have something to lose. You are already naked, and there is no reason not to follow your heart.

No one wants to die. Even people who (like me) want to go to heaven don’t want to die to get there. And yet death is the destination we all share. Our time, your time, is limited.

Dare to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

So What’s Holding You Back?

What Action Have You Been Putting Off?

What’s The One Thing You Know, If You Took Action Today, Would Make A Positive Impact?

Do that today, do it NOW as if today was your last.

What If Today Was Your Last?

Framework: This post is part of Action Produces Data, the coaching framework for consistent production: take the next right action, track it and let the results, not opinions, guide what you do next.

Want help applying this in your brokerage? Book a 30-minute conversation with Mark at calendly.com/mjsession.

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Mark D. Johnson

Mark D. Johnson, MBA, is Managing Partner of Recruiting Insight and the former CEO of the nation's 35th largest brokerage firm, which he grew roughly fivefold to $8 billion in annual sales. A real estate broker since 2000 and a California licensed broker, he is adjunct faculty at Chapman University and South Orange County Community College District, and author or co-author of six California real estate textbooks and the book Up In Your Business. He coaches broker-owners, managers and recruiters on recruiting, retention and leadership.

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