In our industry, everyone is looking for the “easy button.” Whether you’re a Broker-Owner trying to recruit top talent or an MLO fighting for a refi, the middle of the road is packed. It’s noisy, it’s competitive, and the margins are razor-thin.
But there is a secret: Most people stop exactly when things get inconvenient. The “Extra Mile” isn’t a myth – it’s a wide-open lane. When you do the things that don’t scale, the things that require actual effort and empathy, you leave the competition behind.
The “Extra Mile” Audit
If you want to dominate your local market, stop looking at what the average producer is doing and start looking at what they’re skipping.
For Team Leaders & Recruiters: Stop sending “Checking in” texts. Start sending specific observations about an agent’s recent wins. True talent goes where they feel seen, not just recruited.
For Agents & MLOs: Anticipate the “3:00 AM Anxiety.” Send the update before the client asks for it. If you wait for the phone to ring, you’ve already lost the lead on the extra mile.
For Everyone: Solve the problem you weren’t hired to solve. Help the client find a reputable contractor, or help your agent navigate a personal hurdle.
Why This Wins
When you operate in the space others find “too much work,” you stop being a commodity.
Referrals skyrocket: People don’t tell stories about professionals who simply fulfilled a contract. They tell stories about the person who went the distance.
Price becomes secondary: When the value is undeniable, the commission or the rate is rarely the deal-breaker.
Retention is easy: It’s hard to leave a leader who is genuinely invested in your success beyond a spreadsheet.
Take Action Today
Pick one relationship – a top recruit, a difficult client, or a rising star on your team. Do one thing for them today that is “inconvenient” for you but high-value for them.
The crowd stays at the finish line. The winners keep running.
If you feel like you’re trying to build a real estate career in a “rubble” market right now, you aren’t alone. But there is a historical blueprint for exactly what we’re going through.
In 445 BC, a man named Nehemiah arrived at the city of Jerusalem. What he found was a nightmare: the city’s defensive walls had been burned to the ground 140 years prior. The economy was a mess, the people were discouraged, and the local “competitors” wanted him to fail.
Without a corporate budget, a professional crew, or new materials, Nehemiah led a team to rebuild the entire city’s defenses in just 52 days.
He didn’t do it with resources; he did it with resourcefulness. Here is the “Nehemiah Strategy” for the modern Real Estate and Mortgage Pro.
1. Building with “Burnt Stones”
Nehemiah didn’t have a quarry of fresh limestone. He had to use the charred, cracked debris left behind by the previous generation.
The Strategy: He looked at the “rubble” and saw reusable assets. He didn’t wait for a shipment of perfect materials; he used what was already on the ground.
The 2026 Application: Stop waiting for “perfect” leads or 3% rates. Your “burnt stones” are your old database, your “dead” leads from last year, and your past-due follow-ups. In a lean market, the most resourceful pro is the one who can turn “rubble” into a foundation.
2. The “Non-Expert” Workforce
Nehemiah was dangerously short-staffed. He didn’t have a union of professional masons; he had perfume-makers, goldsmiths, and priests. These people had never laid a stone in their lives.
The Strategy: He threw out the “Job Description.” He realized that in a crisis, willingness is more valuable than experience. He cross-trained his team on the fly and put them to work.
The 2026 Application: If your team is lean, everyone has to be a “generalist.” Your assistant might need to be a content creator; your compliance manager might need to be a transaction coordinator. Don’t let “that’s not my job” be the reason your wall stays down.
3. Managing “Midway Fatigue” (The Psychology of Leadership)
Halfway through the project, the adrenaline wore off. The workers looked at the massive piles of trash and said, “There is so much rubble that we cannot rebuild” (Nehemiah 4:10). They were mentally and physically “tapped out.”
The Strategy: Nehemiah didn’t just give a “rah-rah” speech. He reorganized the work. He reminded them who they were fighting for (their families) and gave them a new vantage point so they could see the progress they had made.
The 2026 Application: Leadership in a crisis is about managing fatigue. When your team or your clients are “burnt out” on the economy, stop talking about the “wall” (the closing) and start talking about the “family” (the home) the wall protects. Small wins restore confidence.
4. The “Work-From-Home” Model (Decentralization)
Nehemiah didn’t have the staff to manage one massive construction site. So, he told every family to build the section “directly in front of their own house.”
The Strategy: He gave them skin in the game. He knew that if a man was building the section that protected his own children’s bedroom, he would work harder and with more care than any hired contractor would.
The 2026 Application: Stop trying to be “everything to everyone” across the whole state. Focus your limited energy on your “own house” – your specific local farm, your core advocates, and your immediate neighborhood. Radical focus creates radical efficiency.
5. The Trumpet: Coordination over Quantity
Because they were spread thin, they were vulnerable. Nehemiah stayed in the center with a trumpeter. His instruction: “Wherever you hear the sound of the trumpet, drop everything and join us there.”
The Strategy: He used movement to make up for numbers. He turned a small, scattered group into a unified “Rapid Response” team.
The 2026 Application: When resources are low, your “Communication Loop” must be fast. You need a “trumpet” – a clear communication channel (a daily 5-minute huddle or a priority text thread) – that tells your team exactly where to focus their limited energy the second a crisis hits a file.
The Bottom Line: Audacity Beats Assets
Nehemiah didn’t finish the wall because he had the best market conditions; he finished it because he had the most audacity. He wasn’t afraid to use “unqualified” people, “burnt” materials, and “scrappy” tactics to get the job done.
The wall wasn’t pretty, but it stood. Your business doesn’t have to look perfect right now – it just has to be defensible.
Pick up your trowel. Pick up your sword. Let’s get back to work.
Resolutions are usually vague wishes wrapped in good intentions. They are fragile. They break the moment the market pushes back. And in this industry, the market always pushes back.
Joe De Sena tells a story about freezing on a Vermont farm – snowing sideways, fingers numb, zero accountability. It reminded him of how the ancient Spartans tested their youth: by removing all comfort to see who remained standing. I know that feeling. It took me right back to the ‘Hellmecula’ Spartan experience. I’ve completed military boot camp, and let me be clear: Hellmecula was harder. It’s in those moments, when you want to quit but don’t, that you actually find yourself.
Joe realized then what every top producer eventually realizes: Character isn’t built when conditions are ideal. It’s built when you could quit, but don’t.
As we look at the year ahead in real estate – with rate volatility, inventory battles, and industry noise – we have to stop looking for the “easy option.” If there’s an easy option and a hard option, you already know which one wins.
Why “Resolutions” Don’t Work for CEOs and Top Producers
Most agents and leaders chase comfort and call it discipline. They set goals like:
“I want to work with easier clients.”
“I want the phone to ring more.”
“I want my team to be less demanding.”
As De Sena points out, that’s not a reset. That’s a delay. You are waiting for the world to get softer.
A true Spartan reset isn’t about changing your results; it’s about changing your identity. It is shifting your internal narrative to: I am someone who chooses the hard way.
The “Simple Hard Way” Reset for Real Estate
Right now is the forge. The holiday lull is over. The spring market is coming. Discomfort isn’t a flaw in the system; it is the system.
Drawing from De Sena’s framework, here is how we apply the Spartan Reset to our business:
1. MOVE (The Action)Joe’s Rule: One non-negotiable daily effort. The Real Estate Reset: Stop negotiating with yourself about lead generation. Pick the one activity you hate the most because it is the most effective – cold calling, door knocking, recruiting appointments – and do it first. No excuses. No “getting ready to get ready.”
2. FUEL (The Input)Joe’s Rule: Remove one thing that weakens you. The Real Estate Reset: What is poisoning your mindset? Is it the doom-scrolling of interest rate news? Is it the “water cooler” gossip in the office about how hard the market is? Is it a toxic top producer who holds your culture hostage? Cut it out. Starve the distractions.
3. MIND (The Perspective)Joe’s Rule: One mental rep that reminds you who’s in charge. The Real Estate Reset:When a deal dies or a recruit ghosts you, that is your rep. That is the weight. Don’t wish it didn’t happen. Use it to callous your mind. The amateur crumbles; the pro adjusts.
The Year of the Wolf
De Sena said something powerful about the upcoming season: “Wolves don’t wait for perfect conditions. They hunt in storms.”
In 2026, the real estate industry is going to be a storm. The “grazers” – the agents waiting for 3% rates and easy listings – are going to starve. The wolves are going to feast.
This year, don’t build a roster; build a pack. Stop looking for agents who want a “safe place” and start looking for the ones who want to hunt in the storm.
Your First Hard Choice
If you are a CEO, a Team Leader, a Recruiter, an Agent or an MLO, you have a choice this week. You can keep looking for the hack, the shortcut, or the magic script. Or, you can accept that the obstacle is the way.
It’s that time of year again: a chance to commit to a New You. This year, your best resolution isn’t about diet or exercise; it’s about sharpening your mind and committing to intellectual honesty.
It’s never been harder to sort fact from fiction online. Every day, our feeds are flooded, and as professionals, our credibility is built on facts, not noise.
We all know the danger: misinformation (innocent mistakes) and disinformation (deliberate lies) can spread faster than anything else—damaging reputations and skewing market perception.
Maybe it was all those research papers from my MBA program, but I quickly learned that the single most important question you can ask is the bedrock of effective critical thinking:
“How do I know this to be true?”
That question is the starting point. To navigate the noise, uphold your professional integrity, and commit to a more discerning New You in 2026, here is the 7-step model I use to check the facts before I share, quote, or act:
The 7 Steps to Intellectual Fitness
Identify the Author: Who wrote this? As a 2026 resolution, resolve to know the credentials, affiliations, and conflicts of interest of every source you rely on.
Go Beyond the Headline: Headlines are designed to trigger emotion. Commit this year to reading the entire article to understand the context and the actual substance, protecting yourself from clickbait.
Check the Date: Is the information current and relevant? Make it a habit to check the timestamp. An old piece of data presented as new is one of the fastest ways to spread inaccuracy.
Assess the Source: Is the publication, website, or channel reputable? Look for high editorial standards, transparency, and a track record of factual accuracy.
Examine the Supporting Evidence: Does the author cite primary sources, data, or experts? If the claims are bold, the proof must be stronger than ever this year.
Turn to Fact-Checkers: When in doubt, utilize independent, non-partisan fact-checking organizations. Don’t be too proud to outsource the verification process.
Check Your Own Biases: This is the hardest resolution. We naturally seek information that confirms what we already believe. Commit to being honest: are you accepting this because it’s true, or because you wantit to be true?
Let’s do our part to spread truth, not rumors. We have the power to stop a rumor simply by asking a good question. I truly believe that in the end, the truth always prevails.
What’s one online source you resolve to scrutinize more closely this year?
Stop starting the year with the same generic resolutions. To gain a true professional edge in 2026 and sharpen your client communication, you need a different perspective.
Grab “Visual Thinking” by Temple Grandin.
It’s not soft theory: it’s a tactical guide to how your clients see properties, understand financing, and ultimately, close deals. It will fundamentally change how you approach every listing presentation and loan consultation.
Your Brain is a Deal-Closing Machine. Is It Visual?
Grandin explains what many top professionals intuitively know: not everyone thinks in a linear, word-based format. She identifies three core ways people process information, which is critical for our industry:
The Object Visualizer: The brain is a high-definition engine. They see the finished flip, the hidden structural issue, and the furniture placement before the first bid. They process spatial data, not just textual descriptions.
The Pattern Thinker: These professionals and clients excel at systems. They buy the CMA, the long-term appreciation chart, and the detailed loan structure. They look for logical flow and market trends.
Stop Selling Words, Start Selling Vision
Understanding these cognitive types is your massive communication advantage. Tailor your approach to meet your client where their mind actually is:
Closing Visual Clients: Stop using vague language like “great potential.” Present high-quality staging, detailed floor plans, and digital renderings. If they can see the final product—a clear visual—the objection drops.
Engaging Pattern Clients: Don’t waste time on emotional appeals or curb appeal. Lead with the numbers. Use clean data visualizations, precise market metrics, and financial models. They buy logic, not emotion.
This book helps you recognize these hidden gifts in your clients, allowing you to tailor your pitch and close more effectively.
The 2026 Mandate: Understand Your Client’s Mind
If you want to refine your marketing, strengthen team collaboration, and connect instantly with diverse clients, “Visual Thinking” is your playbook.
This New Year, your best resolution is to learn how to communicate across the cognitive spectrum. It just might be the highest-ROI investment you’ll make.
Action Item: How would understanding a client’s “visual thinking” style change the way you prepare for your next listing appointment? Think less talk, more tools.
We all know the feeling: you hit a goal, business is steady, and you take a moment to breathe. You’re pleased. But for us self-employed owners, that “pleased” feeling can quickly become a dangerous comfort zone. The moment we feel done is the moment we start falling behind.
That’s why I keep an old favorite on my shelf: “Pleased But Not Satisfied” by D.L. Sokol. It’s not a new book, but its core philosophy – endorsed by Warren Buffett – is the ultimate mindset for sustained success in our ventures.
This isn’t theory; it’s a handbook for action.
The Mindset Shift: From Comfort to Continuous Growth
Sokol’s title isn’t just a catchy phrase; it’s a mandate for how we can run our businesses:
Be Pleased (Acknowledge the Win): Stop, recognize, and celebrate your hard-earned wins. You landed that big client, finished that difficult project, or finally hit your revenue goal. Give yourself credit.
But Not Satisfied (Immediately Look Ahead): The minute you feel truly “satisfied,” you stop growing. You have to maintain that relentless drive to push further. For us, that means constantly asking: How can I be better tomorrow?
This is the continuous improvement journey that allows us to build a durable business, not just a successful month.
Your Action Plan: Three Classic Rules
Sokol’s wisdom is all about disciplined fundamentals. Here are three actionable takeaways for every self-employed professional:
Rule 1: Commit to Conservative Analysis. Don’t chase trends based on hype. Every major investment – new software, a large marketing campaign, or a business pivot – must be rooted in conservative, thoughtful economic analysis. If the numbers don’t clearly support it, slow down.
Rule 2: Measure What Matters (Relentlessly). As self-employed owners, we often manage every hat. Sokol stresses the discipline of setting clear annual goals and measuring them consistently – like monthly – to drive outcomes. Don’t just track revenue; track client satisfaction scores, project completion times, or lead conversion rates. If you can’t measure it, you can’t improve it. My favorite? New Appointments set.
Rule 3: Integrity is Your Brand. Sokol’s principles highlight integrity as non-negotiable. For us, this means doing what you say you will do, every single time. Your reputation is your only non-renewable asset. Don’t complicate things; if you feel you have to hedge, you’re on the wrong path.
The book is a great reminder that building something that lasts isn’t about being the flashiest; it’s about precision and disciplined consistency. It’s about being proud of your past work, but staying hungry for the next 1% (or better) improvement.
What’s the one classic business book that keeps your drive going?
Ever feel like you’re constantly busy, but not actually getting anywhere? Drowning in to-do lists and dreaming of more time for… well, living? If so, you’re not alone. In our hyper-connected world, the urge to do more can feel overwhelming. But what if the secret to a richer, more fulfilling life wasn’t about adding more tasks, but cleverly subtracting them?
That’s the radical yet incredibly practical premise of Ari Meisel’s game-changing book, “Less Doing, More Living.”
The Core Philosophy: Your Time is Gold
Meisel, who developed his system after battling a debilitating chronic illness, realized that true productivity isn’t about working harder; it’s about working smarter – so smart, in fact, that you free up vast amounts of time, energy, and mental bandwidth for what truly matters to you.
His entire “Less Doing” philosophy rests on three powerful, interconnected pillars:
Optimize: This is where you get ruthless. Analyze every task, process, and habit. Identify the 20% that delivers 80% of your results (hello, Pareto Principle!). Then, strip away the unnecessary, simplify the complex, and find the absolute leanest path to completion.
Automate: Why do a task repeatedly when a machine or system can do it for you? Leverage technology, smart apps, and recurring services to take mundane, repetitive mental and physical tasks off your plate. Free your brain for creative thinking, not remembering to buy toilet paper.
Outsource: You are not an island. Not every task needs your specific touch. Learn to confidently delegate tasks that don’t require your unique expertise to virtual assistants, local services, or even smart delivery solutions. Your time is valuable – don’t spend it on tasks someone else can do more efficiently.
By systematically applying these three principles across every facet of your existence – from your work projects to your daily errands, your health routines to your financial management – you begin to sculpt a life that is intentional, efficient, and deeply satisfying.
10 Hacks from “Less Doing, More Living” to Start Today
Ready to stop feeling overwhelmed and start reclaiming your life? Here are 10 of the most impactful strategies from “Less Doing, More Living” that you can implement right now:
Build Your External Brain: Stop trying to remember everything! Use cloud-based tools (Evernote, Notion, Google Keep) to capture every idea, to-do, link, and piece of information. Free up your mental RAM for higher-level thinking.
Embrace the 80/20 Rule (Pareto Principle): Seriously, this is huge. What 20% of your efforts generate 80% of your desired outcomes? Double down on those, and critically evaluate or eliminate the rest.
Batch Similar Tasks: Instead of context-switching constantly, group similar tasks. Dedicate blocks of time to processing all emails, making all phone calls, or tackling all errands at once. You’ll be amazed how much faster you become.
Set Smart Limits (Upper & Lower): Define a maximum you won’t exceed (e.g., 50 possessions, 30 minutes of social media per day) and a minimum you commit to (e.g., exercise 3x/week, one date night per month).
Automate Your Essentials: Tired of running out of coffee or pet food? Set up recurring deliveries for non-perishable items. Services like Amazon Subscribe & Save or local grocery delivery are your friends.
Outsource Relentlessly: Your time is finite. Delegate administrative tasks, research, or even personal errands to virtual assistants or local task services. What’s your hourly rate vs. theirs?
Customize Your World: Make your environment work for you. This might mean custom software setups, tailored clothing subscriptions, or even unique storage solutions that simplify your daily flow.
“IKEA Instruction” Your Processes: Break down every recurring task into the simplest, most foolproof, step-by-step instructions. The goal: anyone (or even a bot!) could follow them.
Digitize Your Finances: Leverage apps and services (like TrueBill for subscriptions, automated budgeting tools) to track spending, identify savings, and simplify your financial life.
Prioritize Foundational Wellness: None of this matters if you’re burnt out. Optimize your sleep, fuel your body with nutritious food (especially healthy fats), and integrate efficient exercise (like HIIT) to ensure you have the sustained energy to live.
Ready to transform your productivity and create more space for joy? Grab a copy of “Less Doing, More Living” and start implementing these powerful hacks today!
A System Will Produce What A System Will Produce, Nothing Less and Nothing More!
This is the discussion I’m having with my clients right now:
2035… between 2035 and 2045, the U.S. is projected to experience the lowest rate of household formation in 100 years.
Why does this matter? Household formation is the engine of economic demand. It drives the need for new housing, furniture, appliances, cars, and a whole host of services. A slowdown here isn’t just a blip; it’s a fundamental recalibration.
Two powerful demographic waves. One is the “Silver Tsunami” – the massive Baby Boomer generation (born 1946-1964) entering their 70s, 80s, and beyond, vacating homes and demanding more healthcare. The other is the smaller, tech-savvy Gen Alpha, just beginning to form households.
As leaders, recruiters, and top performers in the real estate and mortgage lending space, we have to keep our eyes on the trends shaping the very inventory we sell and finance. And right now, one of the most significant and fascinating shifts is the massive office-to-residential conversion boom, with New York City leading the charge.
This isn’t just about repurposing old buildings; it’s about pioneering new architectural and development strategies that are creating an entirely new playbook for urban real estate across the country.
The New York Story: From Desk to Doorstep
According to a fantastic piece in the Wall Street Journal (authored by Brian McGill, Max Rust, and Peter Grant, which I highly recommend), New York developers have converted nearly 30 million square feet of office space into homes over the past two decades. What’s truly exciting is that the pace has accelerated since the pandemic.
Why? The perfect storm:
Sky-High Vacancy: Post-COVID office vacancy soared past 20% in Manhattan.
Unmatched Demand: Manhattan’s residential market, with its median $4,500 rents for a one-bedroom, provides a strong financial incentive.
Government Support: Tax abatements and expanded zoning approvals are greasing the wheels.
The biggest hurdle has always been the buildings themselves—too wide, too mechanically complex, and lacking the necessary light and air for livable apartments. But the developers are solving this with incredible ingenuity.
The Architectural Hacks That Change Everything
This is where the true innovation lies, and it’s a masterclass in creative problem-solving we should all be studying. Developers are making transformations possible with “architectural hacks” like:
Carved Light Wells & Notches: Developers are literally demolishing chunks of a building’s podium (like at 750 Third Avenue) to create a massive ‘notch.’ This brings in the crucial light and air needed for apartments in deep-set office footprints.
Strategic Wall-Offs: Repurposing the building’s interior core (elevators, restrooms) and hiding structural beams within new inner walls allows for maximum light exposure in the new residential units.
Code Compliance by Design: As seen in the 750 Third Avenue project, bedrooms are strategically placed near the outer exterior to comply with building codes for sunlight, while interior spaces (where daylight isn’t required) are perfect for bathrooms.
For example, the colossal 750 Third Avenue conversion—a 1958 office building where occupancy plummeted to 17%—will be completed in 2029, delivering 680 apartments and a full suite of modern amenities. This is a massive shift, and its size continues a trend toward larger, more ambitious conversion projects.
What This Means for Our Industry
Even though these conversions will only scratch the surface of New York’s office surplus, the impact on our industry is profound:
New Inventory Pipeline: Across the country, the pipeline for future apartment units from office conversions is exploding—up to 78,500 units nationally, per RentCafe.com. This is future rental and condo product for our agents and MLOs to list and finance.
A Model for Other Cities: The design breakthroughs pioneered in Manhattan—the cut-through notches, the strategic floor plans—are creating a reproducible “playbook.” This accelerates the pace of conversion in every other major metro area.
A Testament to Opportunity: As Robert Fuller, principal of architecture firm Gensler, stated: “There are more case studies that prove the naysayers wrong.” This entire movement is a powerful reminder that opportunity exists in every market condition, provided we are creative enough to find it.
We need to pay close attention to this segment of the market. It represents a resilient response to changing urban needs and a huge opportunity for those of us who understand how to capitalize on adaptive reuse.
In the first part of this two-part series, we explored the concept of assigned meaning, using Tony Robbins’ defining Thanksgiving story as an example. This story illustrates how two individuals can experience the same event, such as a knock at the door, and yet, emerge with vastly different outcomes.
For the high-performing CEO’s, real estate owners, MLO’s, or recruiter, or top performing real estate agents this is critical. The consistent, low-feedback nature of our work can breed burnout if you let the repetitive grind steal your purpose.
The challenge now is:
How do we practically and consistently choose an empowering meaning when everything feels like a setback?
Tony Robbins teaches that you are not powerless against the daily grind. You have a psychological framework to instantly shift your state. Here is the Three-Step Framework to consciously choose an empowering meaning and turn any setback into a strategic advantage.
1. Interrupt the Pattern
When a deal falls apart, a key recruit walks, or the market shifts unexpectedly, your nervous system defaults to a limiting emotional pattern (frustration, anger, shame, defeat). Your brain starts asking questions like, “Why me?” or “What did I do wrong?”
The first step is to interrupt that pattern immediately.
This must be a physical or cognitive break. Don’t wallow. Don’t send that emotional email.
Action: Physically change your environment. Stand up, take a rapid five-minute walk, or look up at the ceiling and count backward from ten.
Cognitive Interrupt: Immediately stop the question “Why is this happening to me?” and replace it with a pattern-breaking, slightly absurd question like, “What’s actually hilarious about this situation?” or “What is the absolute worst thing that could happen if I handled this perfectly?”
The goal is to halt the physiological rush of the limiting emotion before it hijacks your decision-making.
2. Reframe the Event (Choose the Meaning)
Once the limiting emotional pattern is interrupted, you must consciously introduce an empowering meaning. This is where you use the power of the question to change your focus.
The limiting meaning focuses on loss and fault. The empowering meaning focuses on gain and lesson.
Ask yourself these three powerful Tony Robbins-inspired questions to shift your perspective instantly:
Force yourself to find at least one thing that is positive about the situation.
Example: The deal fell through. Great thing: “I just saved 30 days of management time on a client who was clearly difficult and would have been a long-term resource drain.”
B. What is this teaching me?
This turns failure into feedback. Every setback holds data necessary for your next massive win.
Example: The top candidate rejected the offer. Lesson: “This teaches me that my compensation structure is not fully competitive in this niche, or my initial discovery process did not align their true motivators. I now know exactly what needs fixing on the intake side.”
C. What am I willing to do right now to make it better?
This forces you into action-oriented strategy instead of passive suffering. It shifts your focus from the past (the loss) to the future (the solution).
Example: Interest rates spiked, pausing the market. Action: “I am willing to immediately pivot my marketing budget away from buyers and into high-equity sellers who need strategic guidance, becoming a master of the 1031 exchange strategy.”
3. Anchor the New State with Massive Action
A new meaning is just a thought until you pair it with massive, congruent action. This step anchors the new empowering state, making it the default setting for future similar challenges.
If you decide the setback is a lesson, you must immediately prove it to yourself by taking meaningful steps based on that lesson.
Scenario: You decided the failed deal was due to poor due diligence (The Lesson).
Massive Action: Immediately block two hours in your calendar to audit your internal due diligence checklist, or commit to coaching a junior team member on the exact pitfall you just experienced.
By taking immediate, focused action that confirms your new, empowering meaning, you hardwire your brain to see challenges not as stops, but as springboards.
You cannot control the economy, but you have absolute control over the meaning you assign to it. Use this framework to ensure that every repetitive task, every setback, and every market shift serves only one purpose: to fuel your mission.
Your Next Step:
Which of these three steps is the most difficult for you? Interruption, Reframing, or Anchoring? Let’s discuss a technique to make that single step automatic.
A System Will Produce What A System Will Produce, Nothing Less and Nothing More!
