Stephen Covey’s book proves it, and Google’s research reinforces it… there is ONE thing in common to every individual, relationship, family, organization, and government throughout the world. When removed, the one thing will destroy the most powerful army, the most successful business, the greatest friendship, and the deepest love.
The ONE Thing Is TRUST!
TRUST is the most significant predictor of an individual’s satisfaction within their team.
According to Google research, TRUST, not a brand, is the number #1 factor consumers use in selecting an agent.
So, what is trust? Jack Welch, the legendary CEO of General Electric, said about trust, “You know it when you feel it!” In any relationship, what you do has a far greater impact than what you say. Thus, trust is established through ACTION, and action is driven by your behaviors.
In his book The Speed of Trust, Stephen Covey outlines 13 behaviors that drive trust. The first five behaviors relate to character, the second five relate to competence, and the remainder are a mix of the two.
The 13 Behaviors Are:
- Talk straight
- Demonstrate respect
- Create transparency
- Right wrongs
- Show loyalty
- Deliver RESULTS
- Get better every day
- Confront reality
- Clarify expectations
- Practice Accountability
- Listen first
- Keep commitments
- Trust others… extend trust to others as part of your DNA
Covey believes the quickest way to decrease trust is to violate a behavior of character, while the fastest way to build trust is to demonstrate a behavior of competence.
In the end, in today’s modern, fast-paced economy, trust is essential to our mutual prosperity. We can create it, we can restore it, and we can extend it.
Trusting this post will prompt you toward a more powerful week. How will you practice trust this week?
#WinTheDay
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