One of my lawyer friends quoted Carl Sandburg today:
“If the facts are against you, argue the law. If the law is against you, argue the facts. If the law and the facts are against you, pound the table and yell like hell.”
My take? Doing the right thing is always the right thing and good business. “Make it right” and “Honor your commitments” is one of the best mantras ever.
Thoughts?
Have you heard this quote before?
What is measured improves.
What is measured and reported back exponentially improves.
A study of Olympic-level figure skaters. First, the skaters trained on their own, in their usual ways. They attempted 60 elements (jumps and spins) in 1 hour of training. Then, a whiteboard was brought out onto the ice so their coach could tally the number of jumps and spins in real time. The result: The number of elements attempted rose from 60 to 100. When the whiteboard was removed, the number declined substantially, back to 60. Then the coach brought the whiteboard out again. Suddenly the figure skaters were attempting 100 elements again.
Clearly, the coach’s monitoring and accountability sparked more effortful behavior.
The number one leverage you can put in place to achieve the success that you deserve is to up your level of accountability.
You deserve EXPONENTIAL growth, and that’s why I’d encourage you to work with an accountability partner and level up your TAG! What’s TAG? The appointment game.
What would happen to your business if, over the next 30 days, you simply:
Focused on the number of NEW conversations about real estate you create each day.
and
Focused on the number of NEW appointments you create each week from those conversations.
What would happen?
I dare you.
I challenge you to take me up on this 30-day game of TAG.
TAG, you’re it!
#WinTheDay
50% of the year is over… it’s time for a quarterly business and operations review!
Are you ahead, behind, or on track with your goals? In any case, “declare it perfect and move forward powerfully.”
Review what’s working, and what’s not. Make the adjustments, and keep moving forward.
Basic agenda:
The results will happen – as long as we are all willing to execute the daily activities, track the results, make the changes to the behaviors, and engage an accountability partner.
Are you interested or committed to what’s left of this year?
Up Your Work Game? Get Moving!
In a recent HBR article, professors Bonnie Cheng and Yolanda Li conducted original research on how physical exercise impacts outcomes in the workplace. The benefits of physical activity on general well-being are widely acknowledged, yet there has been a lack of research on how it impacts outcomes at work, including job performance and health.
As emerging work modes have allowed for greater flexibility and convenience at work it seems we are finding ourselves sitting more and moving less. So, what were some of the key findings?
Well, that is compelling, yes!? So how do I get more physical?
In a separate study, a lack of time was cited as the most common excuse people give when asked why they don’t exercise. Here’s the truth — we don’t need a lot of time to exercise. All we need is the desire and 10 minutes. Walking just 10 minutes a day is one way to get started.
It seems straightforward that the study concluded that being motivated to partake in an activity would lead to doing the activity, but anyone who has ever made and then abandoned a New Year’s resolution knows this isn’t necessarily the case. Noteworthy is the finding that the more autonomous the form of motivation — in other words, the more people consider physical activity to be a fun and enjoyable activity rather than something to dread — the more likely they are to engage in daily physical activity.
In addition, the study found that daily physical activity generated a package of next-day resources, called “resource caravans,” that contributed to work-related outcomes.
The first resource immediately afforded by physical activity is quality sleep or a person’s degree of satisfaction with their daily sleep experience. Physical activity promotes protein synthesis and facilitates quality sleep as a homeostatic feedback process benefitting the body and brain. The second resource gain is vigor, a resource associated with energy and vitality. The third resource gain is task focus, a cognitive resource that supports enhanced information processing, attention, and concentration.
Interestingly, the study found job self-efficacy, which reflects an employee’s perception of their capacity to perform their job, amplifies the resource-generating benefits of daily physical activity on sleep quality and task focus. People with higher levels of self-efficacy tend to hold stronger positive beliefs in their motivation and ability to acquire work-related resources from daily physical activity.
So, there you have it; if you are looking to up your game at work, become more intentional and disciplined by including more physical activity in your days. Your body will thank you, and your mind will reward you with more energy, better task focus, and improved creativity.
Ever have one of those mornings where you wake up and don’t feel like getting out of bed?
WSJ contributing author Joanna Grover recently published an article about new psychological techniques that aim to use your imagination—and all of your senses—to help overcome trauma and achieve goals.
Functional Imagery Training (FIT) was born from research on addiction, specifically, what’s called the “elaborated intrusion theory,” which focuses on the role of intrusive thoughts in addictive behaviors. This theory suggests that cravings and intrusive thoughts about substance use or unhealthy behaviors can disrupt self-control and increase the likelihood of relapse.
FIT works by helping individuals develop alternative mental images to counteract intrusive thoughts and build themselves a more positive narrative. It goes something like this:
When your alarm goes off and you see the weather outside, imagine the patter of the rain, the cool breeze on your face, the sound of your footsteps hitting the pavement, your muscles working as you run, the taste of sweat on your lips, and how good it feels to have finished a morning run. Finally, imagine your warm shower afterward. That feeling of immersive accomplishment and reward makes it harder to hit snooze!
Imagination is a powerful tool. It can help you see the future and make it happen.
When participants in studies were asked to imagine – with multisensory imagery – their ideal body, they were five times more likely to achieve it. The reason? They had already created an image of what they wanted, and when they imagined themselves achieving it, their brain went into action.
The best way to harness this power is to combine visualization with multisensory imagery—that is, using all five senses (sight, sound, smell, taste, and feel) together. This will activate your limbic lobe (where emotions live), your frontal lobe (where critical thinking happens), and many other areas of your brain that help you focus on what’s important.
When you’re seeing yourself in your mind’s eye—and hearing yourself say “yes” or “I can do it”—you’re preparing yourself for success by activating the right parts of your brain so they’ll be ready when challenges come up later on down the road!
If you’ve ever tried to focus on something, only to find yourself thinking about something else entirely (like how hungry you are), then you know how hard it is to keep your mind on task.
The good news is that there are ways to train your brain to be more focused—and it all starts with mastering the art of mental imagery.
Let’s say your goal is to run a marathon and you’re training for an upcoming race. You could create a mental image in your head of what it will feel like when you cross the finish line and get that medal around your neck. As long as this image is in your mind, it will keep you focused on what matters most: crossing that finish line!
Physical cues can also be used as reminders, like placing a picture or object related to your goal in a prominent place (for instance, putting your last race bib on the fridge to motivate you to push through marathon training). This visual reminder can activate your mind to focus on your goal and not your negative internal chatter.
Mastering the art of mental imagery, you can unlock a wide range of benefits, including resilience, enhanced problem-solving abilities, and improved focus.
Imagine that.
Monday observation:
Since May of ’23, housing inventory for sale on a National basis has grown nearly 10%, giving buyers more options, while nearly 10% of sellers have taken a price reduction. Days on the market – depending on the price range – are hovering from 35 to 56 days.
What’s it mean? HMU.
Need an agent that is a hyper-local expert? I know a few on just about every continent, HMU.
See the trends in your local zip code – click here
What’s Happening In The Real Estate Market?
We are still in a supply-constrained market with more demand than supply, meaning in most US markets, it’s still a seller’s market.
The facts are the facts: there is not enough inventory of homes for sale to meet the demand of buyers. Check out your local market stats on this link – click here.
Why?
Other thoughts?
Outdated models aren’t working in this market. You’ve got to dig 4 layers deeper to be of real service to your clients and prospects.
How do you grow in a volatile market with unit sales down from 23% to 31%?
Attract talent and recruit!
Let’s have NO REGRETS in our recruiting efforts this week.
TCF+ no excuses.
By now, Real Estate Advertising’s Greatest Hits is an album all too familiar to us. The tracks unfold, on auto-repeat, in the background of our lives:
None of these are bad, necessarily. They hook into emotions that we understand to be real. But these archetypal messages may no longer ring as true as they once did and are, in all but exceptional moments of creative execution, woefully undifferentiated.
My friends over at 1000 Watt did some original research on Real Estate Marketing and this is what they found:
The principal conclusion?
The Greatest Hits may still be good to play once in a while but play them too much and people will tune them out. It’s time for some new music.
According to my friends over at 1000 Watt, current market conditions are, in a word, interesting. Great for sellers, hard for buyers, confusing for agents, and difficult for the supervising brokers. Check out the trends in your area on my Altos Research link.
The era of dirt-cheap money ended abruptly, causing many buyers and sellers to call a time-out. Others are proceeding with expectations of a prior market condition, with, as one agent put it, “sellers thinking it’s last year, and buyers thinking it’s next year”.
In recent research, “change of lifestyle” was the #1 reason respondents cited for considering selling. This suggests that while a change in jobs, death, and divorce will always strongly predict transactions, less definite, more aspirational considerations are always present and active. Information about price declines accelerating next year make 53% of respondents more likely to sell now.
84% of respondents who have a mortgage on their home are either “very concerned” or “somewhat concerned” that high mortgage rates will impede their ability to sell. However, when presented with context that explained that refinancing to a lower rate in the future may be possible, 50% said this information made them more inclined to sell. 53% said that information about price declines accelerating next year made respondents more inclined to sell now.
91% of respondents report being “very clear” or having “a pretty good idea” of their home’s value
91% of respondents report being “very clear” or having “a pretty good idea” of their home’s value and indicate that an agent’s opinion, Zillow, and recent home sales contribute to that understanding. Notably, respondents who had yet to speak with a real estate agent relied much more on Zillow and recent sales to form their opinion of their home’s value. This suggests that if real estate agents leave an informational vacuum, others will fill it.
The results from 1000 Watts research show clearly that people who are thinking of selling are hesitant and concerned about the recent and dramatic changes in the real estate market. But these results show just as clear that personal engagement can have positive effects, both for the prospective seller, and the agent, broker, or marketer who reaches out to them.
We cannot control a great deal of the market right now. Yet I believe that professionals with a capacity for well-executed marketing are far from powerless in achieving their goals for the year. In times like these the listings are in David Knox’s 7 D’s:
