The top 1% know you can spend an inordinate amount of effort inefficiently and gain nothing, and sometimes you can invest less effort more efficiently and gain plenty.
Choose more often what’s important over what’s urgent.
The best entrepreneurial drug: momentum. And the hardest part of building momentum is starting. A barrier to starting: the daily whirlwind.
Start with the “not to do list!”
Why?
There are few things as pointless as doing something well that shouldn’t be done at all.
#100DaysOfSuccess
PS: Looking to increase your real estate team or office recruiting game? Book a demo to find out how we can 5X your ROI.
In the competitive world of real estate, it’s not enough to simply make initial contact. The top 1% of agents understand the crucial difference between persistence and pressure—and they know that consistent follow-up is essential for closing deals.
Consider these compelling statistics from a study on service businesses:
Only 2% of sales are made on the first contact.
A staggering 80% of sales happen between the fifth and twelfth contact.
Yet, only 25% of leads ever receive a second contact.
These numbers paint a clear picture: most agents give up far too soon. They’re leaving money on the table by not consistently following up with potential clients.
Research specific to real estate sales further reinforces this point. A study revealed a significant difference in annual income between agents who made three contact attempts versus those who made five or more. The agents who persisted with more follow-ups earned over $100,000 more per year.
Persistence vs. Pressure: Understanding the Difference
What separates effective persistence from off-putting pressure? It comes down to intent and approach.
Persistence: This is about genuinely caring about your clients’ needs and providing consistent value. It’s about building relationships, offering helpful information, and staying top-of-mind without being pushy. Persistent agents focus on:
Understanding client needs and goals.
Providing relevant and valuable information.
Building rapport and trust.
Following up consistently and professionally.
Pressure: This is about focusing solely on making a sale, often at the expense of the client’s experience. It involves high-pressure tactics, aggressive communication, and ignoring the client’s needs. Pressuring agents often:
Focus on closing the deal at all costs.
Use pushy sales tactics.
Disregard client concerns.
Damage relationships.
How to Be Persistently Effective:
Develop a Follow-Up System: Implement a CRM or other system to track your leads and ensure consistent follow-up.
Provide Value with Every Contact: Don’t just call to “check in.” Offer valuable information, market insights, or helpful resources.
Personalize Your Communication: Tailor your messages to each client’s specific needs and preferences.
Be Patient and Respectful: Understand that people make decisions on their own timelines. Be respectful of their space and avoid being pushy.
Persistence, when done right, is about building relationships and providing value. It’s the key to unlocking significant success in real estate. Don’t give up after just one or two attempts. By consistently following up and focusing on your clients’ needs, you can significantly increase your sales and build a thriving business. And that is how we win the day!
“You’ll get knocked down and then get up again” is more than the lyrics of Tubthumping by Chumbawamba.
The top 1% know that there are so many outcomes we can’t control. Even Epictetus (55 – 135 AD) wrote, “control what you can and let go of what you can’t control.”
Every high-performing individual I’ve worked with – in one way or another – runs their business or charity with this mantra: “some things are up to us, and others are not!”
We can’t control the market.
We can’t control the opinions of other people
We can control our daily routines
We can control our response to events
We can control the meaning we attach to things
That’s what the top 1% have mastered:
Some things are up to us, and others are not.
You’ll get knocked down, and it’s up to you if you get up again.
#100DaysOfSuccess
PS: Looking to increase your real estate team or office recruiting game? Book a demo to find out how we can 5X your ROI.
“Where success is concerned, people are not measured in inches or pounds, or college degrees, or family background; they are measured by the size of their thinking.”
From Maxwell: When Jack Welch would tell A GE employee that an ongoing relationship was more important than the sale of a single product: bigger picture.
When parents are fed up with poor grades or other difficulties and one reminds the other – this is temporary – bigger picture.
Why not think bigger?
How? Maxwell says:
Don’t strive for certainty
Learn from every experience
Gain insight from a variety of people
Give yourself permission to expand your world
#100DaysOfSuccess
PS: Looking to increase your real estate team or office recruiting game? Book a demo to find out how we can 5X your ROI.
From 1957 till his assassination in 1968, Martin Luther King, Jr. traveled over six million miles. He spoke over twenty-five hundred times, appearing wherever there was injustice – leading to the passage of the Civil Rights Act (1964).
Steve Jobs, renowned for his ability to focus, memorably explained that “focusing is about saying no,” so you create more time for your primary yes.
What do you need to say no to?
#100DaysOfSuccess
PS: Looking to increase your real estate team or office recruiting game? Book a demo to find out how we can 5X your ROI.
The top 1% are not impressed with goal setting; they are impressed with goal getting.
Reaching new goals – being a goal-getter – and moving to a higher level of performance always requires change, and change feels awkward. Yet the top 1% understand that change is situational, yet transition is psychological. All transitions have an ending, a neutral zone, and a new beginning.
Take comfort in the knowledge that if a transition doesn’t feel uncomfortable, it’s probably not really a transition; it is more like rearranging the same furniture around in the same room.
In transition, disorientation is normal before equilibrium comes back.
What is standing backstage – and might be uncomfortable yet exponentially powerful – in your business ready to make an entrance?
The knowledge you need to reach your dreams isn’t going to track you down and force itself upon you.
Growth does not just happen.
The top 1% have become intentional learners.
There are numerous benefits to becoming an intentional learner: You become more creative, and you develop your own unique perspective and exposure to ideas on how to improve business.
Having concrete goals increases confidence only if they inspire and stir you to consistent action.Said another way, the difference is getting clarity on what you really want and why.
So what is it you really want? Ask 5 times until you get to the real answer. Hint the first answer – like selling more homes – isn’t the real answer. What’s selling more homes do for you?
Over 650 studies show process goals – the daily activities – increase your chance of success. Want a summary copy? info@winningtheday.blog for a copy.
#100DaysOfSuccess
PS: Looking to increase your real estate team or office recruiting game? Book a demo to find out how we can 5X your ROI.
We live in a world of exponential change. Just think, today’s smartphones have the computing power of the entire US government in 1983! This kind of rapid advancement isn’t limited to technology; it’s possible in your business too.
Are you tired of slow, incremental growth? Do you dream of making a significant leap forward? The key lies in understanding the concept of a “quantum leap,” as outlined in Price Pritchett’s powerful book, You Squared.
Pritchett argues that we don’t have to settle for gradual change through sheer hard work. We’re capable of explosive growth with less effort by shifting our mindset and approach. It’s about working smarter, not harder.
Instead of listing all 14 principles from the book (which can be overwhelming), let’s focus on three key ideas that can help you achieve a quantum leap in your business:
Challenge Conventional Thinking: Quantum leaps require breaking free from conventional wisdom. This means questioning “how things have always been done” and being open to new possibilities. For example, instead of focusing solely on traditional marketing methods, consider exploring innovative digital strategies or partnerships.
Focus on the Desired Outcome: Pritchett emphasizes focusing on the “ends” rather than the “means.” This means having a crystal-clear vision of what you want to achieve. Once you have that vision, the solutions and resources will often materialize in unexpected ways. For example, if your goal is to double your client base, focus on the image of that doubled client base and trust that the strategies to get there will become clearer.
Embrace Discomfort and Risk: Quantum leaps require stepping outside your comfort zone. It’s about being willing to take calculated risks and embrace the possibility of failure as a learning opportunity. This could mean investing in new technology, hiring new staff, or launching a bold marketing campaign.
Applying Quantum Leaps to Your Business:
Think about one area of your business where you’re currently stuck in incremental growth. Perhaps it’s:
Lead Generation: Are you relying on the same old methods that aren’t producing the results you need?
Client Management: Are you spending too much time on administrative tasks instead of focusing on building relationships?
Marketing and Branding: Is your messaging outdated or failing to resonate with your target audience?
Consider how these key principles of quantum leaps can be applied to these areas. Maybe it’s time to invest in a new CRM, outsource marketing tasks, or try a completely new lead generation strategy.
Don’t settle for small gains. By challenging conventional thinking, focusing on your desired outcome, and embracing calculated risks, you can unlock the potential for a quantum leap in your business. And that is how we win the day!
A System Will Produce What A System Will Produce, Nothing Less and Nothing More!
