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How To Become An Anteater!

Two of my three sons are proud UC Irvine Anteaters (the other a Banana Slug), but today, I’m delving into a different kind of ‘ant’—the kind that can infest our minds.

Several years ago, I had the privilege of meeting Dr. Daniel Amen. It was from him that I learned about the concept of Automatic Negative Thoughts (ANTs), a term he coined in the early 1990s. The origin story of ANTs is as intriguing as it is enlightening.

After a particularly challenging day at his office, filled with sessions from suicidal patients to couples locked in conflict, Dr. Amen returned home only to find his kitchen overrun by ants. This infestation sparked a realization: just as ants had invaded his home, his patients’ minds were besieged by ANTs, stripping away their joy and commandeering their happiness.

Dr. Amen’s insights extend beyond mere observations. In his book about the brain’s profound influence on our well-being, he elucidates how each thought triggers a chemical reaction in our brains. Negative thoughts—be they sad, hopeless, or angry—prompt our brains to release chemicals that induce physical discomfort: hands turn clammy, muscles tense up, heart rates spike, and breathing shallows. Moreover, such thoughts can dampen the activity in our frontal and temporal lobes, impairing judgment, learning, and memory.

Conversely, positive thoughts have the power to release a different set of chemicals that promote a sense of physical ease and mental clarity. A happy or hopeful thought can warm your hands, relax your muscles, steady your heart, deepen your breath, and enhance your brain’s performance.

So, how do we combat ANTs?

Dr. Amen identifies several species of negative thought patterns, each with its own destructive tendencies:

  • Fortune Telling: This ANT thrives on pessimism, forecasting doom without any real evidence.
  • Mind Reading: A common ANT that convinces you of others’ thoughts without their input, often leading to misunderstandings.
  • Guilt Beatings: Words like ‘should’ and ‘must’ can whip up feelings of obligation rather than motivation, fostering negativity.
  • Blame: Casting blame renders you powerless, trapping you in victimhood.
  • Labeling: Derogatory names cloud judgment and can cause lasting harm.

The Path Forward:

When negative emotions surge, take a moment to jot down your thoughts. Identify the ANT at play and confront it. Challenging these negative thoughts diminishes their influence, reclaiming control over your mind and emotions.

Accept, Reflect, and Redirect! 

What You Say Matters
What You Say Matters

Onward and Upward

“Onward and upward” is a mindset that requires optimism, empathy, curiosity, and action.

  • Optimism is the ability to overcome adversity despite the circumstances.
  • Empathy is understanding situations from another’s perspective with no judgment. The ability to choose to respond rather than to react.
  • Curiosity. To be effective, be curious: curious about how people are feeling, curious about why things happen, curious about the future, curious about steps to take to navigate difficult waters.
  • Action. The winners are the doers. Talk is cheap; action speaks.

When we make changes by design vs. default, we can craft a future that supports the growth we deserve.

Perfection is not a standard; progress is.

With 85 working days—19 Mondays—remaining in 2024, I’m opening up 10 slots for “what’s possible” strategy sessions. Because it’s not how you start the game; it’s how you finish.

Onward and upward.

 

Every Monday Matters
Every Monday Matters

The More Unpredictable The Environment, The Greater The Opportunity

The more unpredictable the environment, the greater the opportunity. Consider this:

  • Competition: It demands speed, quick reactions, and agility.
  • Wisdom: It requires patience, reflection, and a long-term perspective.
  • The Art & Science: Balancing both is key.

To navigate the unknown effectively:

  • Anticipate: Stay ahead by foreseeing trends and challenges.
  • Challenge: Question assumptions and explore alternatives.
  • Interpret: Understand context and adapt.
  • Decide: Make informed choices.
  • Align: Coordinate efforts with purpose.
  • Learn: Continuously improve.

You can’t see the picture when you’re In the frame. Any testimonials?

Looking for a different perspective, DM me.

 

Sometimes you win, sometimes you learn.
Sometimes you win, sometimes you learn.

 

The Ultimate Survey!

One of my consulting clients today executed a simple survey:

  • What are we doing well?
  • What could we do better?
  • Would you refer us to others? <– leading indicator of success
  • Anything else you want to share?

Think about it… with those four questions, you can determine the health of your business and make the adjustments.

Sometimes you win, sometimes you learn.
Sometimes you win, sometimes you learn.

Inman Connect – Las Vegas

In today’s fast-paced world, there are countless conference opportunities for agents, team leaders, and broker-owners. Among them, Inman Connect events in New York and Las Vegas. This year’s Las Vegas event was no exception, offering a wealth of learning and networking opportunities.

The main topic?

Co-op commission sharing is dead, and how to move forward in a new commission model. 

No matter which conference you choose to attend, it’s essential to have a plan for what comes next. That’s where my 4-Step Post-Conference Guide comes in. Professional conferences are unparalleled opportunities to expand your network, gain fresh ideas, deepen connections, break out of your routine, and shake things up.

Yet, many of us struggle to take action after these events. Why is that?

Often, it’s because we return home with an overwhelming amount of information to process.

To combat this, it’s crucial to create a post-conference action plan that empowers you.

The key to a successful post-conference routine is taking ACTION.

Here are 4 steps to maximize your conference investment:

  1. Network Post-Event: Don’t let those valuable connections fade away. Follow up, close the loop, and build relationships for referrals, accountability, and more.
  2. Leverage Your Social Channels: Showcase your commitment to excellence and service by sharing your conference experiences on social media. Highlight how your time investment benefits your customers and potential clients.
  3. Organize Your Notes into a Checklist: Commit to action by creating a checklist of key takeaways and sharing it with an accountability partner, mentor, or coach. Checklists are powerful tools that help you get more done and keep your brain happy. According to research summarized by best-selling author Maria Konnikova, here’s why:
    • Your Mind Seeks Organization: Lists tap into our preferred way of receiving and organizing information at a subconscious level.
    • Spatial Processing: It’s easier to remember items when they’re written down in bulleted or numbered points.
    • Categorization: We process information more efficiently when it’s organized into lists rather than clustered in paragraphs.
    • Time Awareness: Knowing how long tasks will take increases our commitment to completing them.
    • Self-Reinforcement: Checking off items from a list provides a dopamine hit, encouraging us to return to the list for more.

    Do your brain a favor and break down what you learned into actionable checklists.

  4. Take Action NOW!: Don’t wait! Procrastination only delays your success. Implement what you’ve learned immediately.

So, there you have it—4 steps to make the most of your conference experience!

By design or by default
By design vs. by default

Solutionist

Have you ever noticed a correlation between winning, market performance, and being a “solutionist?”

  • How do I add more value?
  • How do I contribute more?
  • What problems can I help solve?
  • When I place the client’s needs above my sales objectives it leads to more referrals and more business

That’s a growth mindset for winning in any endeavor, yes?!

“Solutionist!” 

 

Doing the right thing is always the right thing.
Doing the right thing is always the right thing.

 

 

Marketing Your Real Estate Practice

Marketing Your Real Estate Practice

Let’s face it: your real estate sales and service business is a commodity. So, how do you stand out?

First, understand that selling a service is much different than selling a product. Some examples?

The Marketing Mix (4 Ps):

  • Products: The marketing mix includes Product, Price, Place, and Promotion.
  • Services: The extended marketing mix adds People, Process, and Physical Evidence (Social Proof).

Customer Involvement:

  • Products: Customers evaluate products based on features, price, and brand reputation.
  • Services: Customers actively participate in service delivery. Their experience influences satisfaction, loyalty, and future referrals.

Intangibility:

  • Products: Tangible goods can be seen, touched, and evaluated before purchase.
  • Services: Services are intangible; customers experience them during or after consumption. Marketing focuses on conveying the value of the service rather than showcasing a physical product.

Marketing Strategies for Commodity Real Estate Sales

Deliver Consistent Quality
Even in a commodity market, consistency matters.

  • Your Affiliate Network: Ensure all of your recommended providers meet or exceed your quality of experience standard. Your brand is only as good as your extended network of providers.
  • Professional Presentation: Invest in professional photography and staging services. High-quality images create a positive first impression.
  • Transparent Communication: Reliable and consistent communication builds trust.

Diversify Your Expertise
Consider these strategies:

  • Niche Markets: Identify specific property types (e.g., luxury homes, waterfront properties) or demographics (e.g., first-time homebuyers, retirees). Tailor your marketing efforts accordingly.
  • Additional Services: Offer value-added services like property management or relocation assistance. Diversification attracts a broader clientele.
  • Collaborate with Professionals: Partner with mortgage brokers, interior designers, or contractors. Comprehensive solutions enhance your reputation.

Customization
Personalization is key. Tailor your services to individual customer needs:

  • Buyer Profiles: Understand buyers’ preferences. Customize property recommendations based on their lifestyle and requirements.
  • Personalized Follow-Up: After a transaction, send personalized messages. Small gestures build lasting relationships.

Enhance Customer Experience
Exceptional customer experience turns clients into advocates:

  • Quick Response Times: Be accessible and attentive. Respond promptly to inquiries.
  • Educational Content: Share informative content on your website or social media. Position yourself as a knowledgeable resource.
  • Post-Transaction Support: Provide resources for moving, home improvement, or local services.

These are just a few ideas to consider. Remember, your unique approach and dedication to the client experience will set you apart in the competitive real estate market.

 

Sometimes you win, sometimes you learn.
Sometimes you win, sometimes you learn.

Collaboration and Networking

Collaboration and Networking

In the ever-evolving real estate sales and service world, collaboration and networking have become essential tools for success. Let’s explore how real estate professionals can harness these strategies to thrive in their careers:

The Power of Collaboration

Home Stagers and Agents

Collaboration between home stagers and real estate agents is a dynamic partnership. Here’s why it matters:

  • Understanding Buyers: Home stagers think like agents first. They consider the likely buyers: what they seek in a home, their preferences, and aspirations. By aligning staging with buyer profiles, they create spaces that resonate.
  • Beyond Generic Staging: Avoid generic room presentations. Instead, focus on charm, character, and distinctiveness. Today’s buyers crave uniqueness.

Builders and Stagers

One of the agents that aligned with us in Texas always marketed her listing like a new home builder would. And in her market, that made a lot of sense as re-sales frequently compete with the builder’s latest addition. Builders and home stagers also collaborate to showcase model homes effectively:

  • Communication: Builders and stagers must communicate openly. Builders’ insights combined with stagers’ expertise lead to optimal presentations.
  • Creating Vision: Stagers help buyers see beyond a house’s bones.

Networking

Real Estate Agents and Loan Officers

  • Mutual Referrals: Successful agents and loan officers build strong relationships. Beyond referrals, they share insights, market trends, and client needs.

The Art of Networking

  • Know Your Audience: Networking isn’t just about collecting business cards. Understand who you’re connecting with—agents, lenders, or stagers. Tailor your interactions to their needs.
  • Attend Industry Events: Conferences, workshops, and local meetups provide networking opportunities. Engage, learn, and expand your circle.
  • Online Platforms: Leverage social media and professional networks. Join real estate groups, participate in discussions, and build virtual connections.

The Future: Collaborative Success

As the real estate landscape evolves, collaboration and networking remain pivotal. Embrace these strategies, connect with fellow professionals, and thrive in this dynamic industry.

Success isn’t a solo journey—it’s a collaborative adventure!

The Power of Collaboration

What if?
What if?

Ask A Better Question

Ask A Better Question

The power of questions is the basis of all human progress. ~ Indira Gandhi

As you read this, how many days remain in the year? My business partner and I are going through this exercise next week for our business and our personal life.

Maximizing the time you have remaining this year starts with five quality questions.

Five Quality Questions:

  1. What are the most important lessons you learned about yourself and your business this year?
  2. As a result of question #1, what is your plan to correct the course and close stronger than you started?
  3. What new disciplines must you start NOW and master to create the most successful close to the year?
    1. Who will hold you accountable?
  4. What new skills will you need to master to compete in the next 90 days?
    1. Marketing to create more appointments?
    2. Upgrade your capabilities presentation?
    3. Handling the most common objections using the P.A.I.D. model?
  5. What new (or existing tool do you already have yet underutilize) or technology or lead generation tools will you master to bring your business to a new level?

There you have it – five quality questions – that will help you close this year or any year stronger.

What’s your answer? What’s your next step?

What if?
What if?

Building Resilience

Building Resilience! Let’s start with a few examples:

Helen’s Unwavering Vision

Helen Keller, despite being blind and deaf, refused to be defined by her disabilities. Through sheer determination, she learned to communicate and became an influential author, educator, and activist. Her journey from isolation to empowerment inspires countless individuals facing their own challenges today. As real estate agents, we can learn from Helen’s unwavering vision—seeing beyond obstacles and focusing on possibilities.

“The only thing worse than being blind is having sight but no vision.” — Helen Keller

Nelson’s Unbreakable Spirit

Nelson Mandela, the anti-apartheid leader, endured 27 years of imprisonment for his activism. Despite attempts to silence him, Mandela’s spirit remained unbreakable. His release marked a pivotal moment in South Africa’s fight against apartheid. As agents, we can draw strength from his words:

“Do not judge me by my successes, judge me by how many times I fell down and got back up again.” — Nelson Mandela

Marie’s Fearless Pursuit

Marie Curie, the first woman to receive a Nobel Prize, revolutionized science. Born in challenging circumstances, she fearlessly pursued knowledge, shattering gender barriers. Her dedication inspires us to overcome obstacles and leave our mark on the industry:

“You cannot hope to build a better world without improving the individuals.” — Marie Curie

 Abraham’s Journey from Poverty to Presidency

Abraham Lincoln, the 16th President of the United States, emerged from poverty. His resilience and determination led him to the highest office in the land. As agents, we can learn from his journey:

“I will prepare, and someday my chance will come.” — Abraham Lincoln

 

Modern-Day Agents: Perseverance in the Real Estate Market

Let’s shift our focus to contemporary agents like you. These stories highlight resilience in our industry:

  • Sarah’s Short Sale Triumph: Sarah faced financial setbacks in her past yet persisted. She negotiated a successful short sale, turning adversity into opportunity.
  • Michael’s Market Meltdown: When his market turned, Michael adapted. He embraced digital marketing and connected with clients in new and innovative ways.
  • Lena’s Personal Loss: Lena lost a loved one during a critical deal. She leveraged her support network of fellow agents, who guided her and the transaction to a successful close.
  • In my book, “Willing To Eager,” I share more stories about persistence.

Key Takeaways for Real Estate Agents

  • Your Mindset Matters: Cultivate a growth mindset. See challenges as opportunities for growth.
  • Adaptability: Be flexible. Embrace technology, virtual tours, and new marketing strategies.
  • Community and Support: Lean on fellow agents. Share experiences and learn from each other.

Resilience isn’t about avoiding challenges—it’s about thriving despite them. As real estate professionals, we can draw inspiration from these stories and build our own resilience.

 

Prepare For Rejection
Prepare For Rejection