Category: Talent Selection

Do you ever feel like some agents just have all the luck? They get the perfect listing, a fantastic buyer lead, or a referral from out of the blue. It’s easy to think they’re just in the right place at the right time. But what if “luck” wasn’t something you waited for, but something you actively created?

It might sound too simple, but one of the most powerful tools you have is your own voice. The more you talk about what you’re working on, the more you attract opportunities. This isn’t just about broadcasting your successes on social media. It’s about having genuine conversations with everyone in your sphere—your friends, your family, the person you grab coffee from every morning.

When you tell someone, “I’m helping a family find a bigger home because their kids are getting older,” or “I’m looking for a specific type of property for a client,” you’re planting a seed. You’re giving them a clear, tangible way to help you. People want to support you, but they can’t help if they don’t know what you need. By sharing your current projects and goals, you open the door for them to connect you with the right person or the perfect opportunity. Don’t be afraid to be specific. That’s how luck finds you.

Action Is the Antidote to Anxiety

Every real estate professional knows the feeling: a deal that’s on the verge of falling apart, a market that feels unpredictable, or the pressure of a slow month. These situations can create a paralyzing anxiety that makes it hard to move forward. When we’re caught in a cycle of fear and worry, we often feel stuck.

The good news? The cure for this anxiety isn’t wishful thinking—it’s action.

Think about a difficult client situation or a tough negotiation. When you’re just thinking and worrying about it, the problem seems to get bigger and scarier. But the moment you pick up the phone, write the email, or sit down to create a new strategy, the fear starts to shrink. Each small step you take, no matter how imperfect or slow, is progress.

Progress is what reduces the fear. Making a phone call to gather more information, researching a new marketing angle, or even just outlining the possible solutions helps you regain a sense of control. You’re no longer a passive victim of the problem; you’re actively working to solve it. This proactive mindset transforms anxiety into productive energy.

So, the next time you feel that knot of worry, don’t just sit with it. Take one small action. You’ll be amazed at how quickly the fear fades as you start making progress.

For those of you who joined me this morning, great conversation. For those that missed? My notes:

We talked about a critical shift in how we approach our buyers and sellers (or if you’re an owner or recruiter, your prospects). New research confirms what many of us are already feeling: traditional sales tactics are losing some edge.

The other conversation today? I’ve never taken a percentage to the bank—only dollars. Justifying your value is a deeper conversation.

What Today’s Buyers & Sellers Really Want

Your clients and prospects don’t want more “just checking in” emails or voicemails. They’re not looking to be “educated” with generic information. They’re ghosting unnecessary contact because they’re burned out on being chased.

What they really want is:

• Control: They’ve done their research and want to feel empowered, not pushed.
• Relevance: Every interaction needs to be timely, useful, and directly address their specific needs.
• Their Time Back: They’re overwhelmed and busy. They value meaningful engagements over high-volume, low-impact touches.

The data is clear: a significant portion of their decision-making happens before they’re ready for a deep conversation.

Shifting Our Approach

Instead of focusing on “getting the meeting” or “more touches,” what if we prioritized delivering insight?

• Lead with Value, Not the Ask: Before you even think about showing a home or listing a property, offer something genuinely useful.
  • For buyers: “Here are some recent off-market opportunities in your preferred neighborhood, thought these might be helpful.”
  • For sellers: “This is what top-performing homes in your area are doing to attract multiple offers right now.”
• Make “Contracts” Feel Human: Instead of rigid “this is how we work” pitches, try, “Would it make sense for us to spend 15 minutes discussing a few common challenges buyers face in this market?” This builds trust and respect.
• Embrace Client-Led Discovery: Empower your clients to self-diagnose and explore. Offer short videos, self-assessment checklists, or ROI calculators. Let them warm up on their own time, then invite a deeper conversation.

Focus on Metrics That Matter

Ditch activity metrics (like “number of calls made”) that don’t drive real results. Instead, track:

• Engagement signals: Who’s actually opening your market updates or clicking your guides?
• Quality conversations and meetings held: How many interactions truly uncover a client’s pain points or aspirations that lead to engagement?
• Velocity: How quickly are interested clients moving from initial contact to qualified dialogue?

The bottom line: The modern real estate client doesn’t want more outreach; they want better engagement. This isn’t about working less; it’s about working smarter, with empathy and precision. Something uniquely human!

Your challenge this week:

• Audit one piece of your client interaction.
  • Does it create pressure or curiosity?
  • Does it lead with an ask or offer something genuinely useful?
• Fix that, and everything downstream gets easier.

#WinTheDay to win the week!

P.S. For my CEO, Recruiter, and Talent Attraction followers—the same principles apply! This could make a solid sales meeting topic/discussion… along with the 19-point gap assessment.

I had a fantastic catch-up call with Coach Greg Benjamin recently, and he left me with a gem that hit me squarely between the eyes:

“Use the past as a school, not a jail.”

In our line of work—whether you’re a broker-owner, a recruiter, or an agent on the front lines—that single sentence holds a universe of truth. The world of real estate is littered with would-haves, could-haves, and should-haves. The deal that fell apart at the 11th hour. The top agent you couldn’t retain. The market shift you didn’t see coming fast enough.

It’s easy to let those moments become the bars of a cell. We replay the conversations, second-guess our decisions, and let the fear of repeating those mistakes dictate our future moves. That’s the jail. It leads to paralysis, rumination, and being stuck.

But what if we saw it differently? What if every setback was just a lesson plan? That’s the school. One that leads to growth, learning, and unstoppable forward momentum.

This resonates so deeply with what I’ve learned from sailing. There’s a clear and powerful separation of roles when you’re on the water:

• God’s part: The how (the strength and direction of the wind) and the when (the timing of the tides). These are the market forces, the interest rate hikes, the client who gets cold feet—the things completely out of my control.
• My part: The what (steering the vessel) and the why (keeping my eyes fixed on the destination). This is my strategy, my mindset, my team’s culture, my commitment to my goals.

For too long, the jail of my past was built with the guilt and shame of old storms—the deals I lost, the opportunities I missed. I was trying to control the wind. But the school of my future is being built with the grace and growth I find on the open water. I can’t command the tides, but I can learn to read them better. I can’t stop a squall, but I can teach my crew (and myself) how to secure the sails and navigate through it.

• That failed deal from last year? It’s not a monument to your failure. It’s a masterclass in negotiation or contract clauses.
• The agent who left for a competitor? That’s not a personal rejection. It’s a Ph.D. in culture, compensation plans, and value proposition.
• A slow quarter? It’s not a verdict on your ability. It’s a curriculum on lead generation, budgeting, and building a more resilient business.

The power is in the pivot from “Why did this happen to me?” to “What is this trying to teach me?”

So, I’ll ask you the same question I’m asking myself today:

How do you ensure you’re using your past as a school?

As a coach and consultant, I often hear this common challenge in the real estate world: we know exactly what needs to get done. If you’re in real estate – whether you’re a broker owner, an office manager, a recruiter, or an agent – you’re probably wired like me: full of great ideas and comprehensive to-do lists.

We know what we need to do.

We know we need to:

• Broker Owners/Office Managers: Implement that new CRM, ramp up agent training, finally tackle the marketing budget, have those crucial one-on-ones with struggling agents.
• Recruiters: Make those calls, attend those industry events, refine our value proposition, build stronger relationships with potential candidates.
• Agents: Prospect consistently, follow up diligently, master that new marketing tool, practice those listing presentations, nurture your sphere.

The list goes on, doesn’t it? Our industry demands constant action and evolution. So why do we often find ourselves…stuck? We’ve charted the course, but the anchor feels stubbornly lodged.

I get it. I’ve been there, and I still have those moments. That gap between “knowing” and “doing” can feel like a chasm. We get bogged down in daily fires, shiny new objects pull our focus, or maybe that little voice of doubt creeps in.

But here’s what I’ve learned – and continue to learn – in this incredible real estate journey:

Knowledge without action is just potential energy gathering dust.  (K – A = D)

Our success, the growth of our brokerages, the strength of our teams, and our individual achievements are all directly tied to our ability to move from understanding to execution.

So, how do we bridge that gap? It’s not about some magic bullet or a sudden burst of superhuman motivation. It’s about practical, actionable steps that chip away at the inertia.

Your Action Plan to Get Unstuck

Here are a few things that have helped me (and hopefully will help you):

1. Reconnect with Your “Why”: This isn’t fluffy. Why did you truly get into real estate? What are you striving for? For brokers, it might be building a thriving, supportive office culture. For agents, it could be financial freedom or helping families find their dream homes or beyond. When that “why” is clear and emotionally resonant, the “what” and “how” become much easier to tackle.
2. Break It Down, Baby!: That big, overwhelming project? Slice it into the tiniest, most manageable steps. Instead of “implement new CRM,” think “research three CRM options this week.” Instead of “prospect consistently,” think “make five follow-up calls every morning.” Small wins build momentum and make the overall task feel less daunting.
3. Eliminate Friction: Make it easier to do the right thing. Lay out your prospecting materials the night before. Block out specific time in your calendar for crucial tasks and treat those appointments with yourself as sacred. Minimize distractions when you need to focus.
4. Schedule It and Honor It: If it’s not on the calendar, it doesn’t exist. Be realistic about what you can achieve, but schedule those important activities and stick to them.
5. Find Your Accountability: Tell someone what you’re committed to doing. Partner with another broker, manager, recruiter, or agent to check in with each other. Sometimes, just knowing someone else expects you to take action is a powerful motivator.
6. Celebrate Small Victories: Acknowledge your progress, no matter how small it seems. Did you make those five calls? Did you complete that first step of your CRM research? Give yourself a pat on the back (maybe even a small reward!). Positive reinforcement keeps us moving forward.

Look, we all have days where “doing” feels impossible. But in the competitive world of real estate, especially right here in this market, staying stagnant isn’t an option. We owe it to ourselves, our teams, and our clients to take action on what we know.

So, I’m asking you – and myself – what’s one thing you know you need to do this week that you’ve been putting off? Let’s commit to taking that first step. Let’s stop just knowing and start actively building the success we envision.

What’s your “one thing”? Share in the comments below – let’s hold each other accountable!

Every time I watch the Blue Angels perform or see their iconic documentary on Netflix, I’m not just awestruck by their incredible precision and daring maneuvers; I’m reminded of the fundamental principles that drive truly elite performance. These aren’t just the top 1% of pilots; they’re masters of a repeatable process that leads to unparalleled success. And honestly, it’s a process that everyone of us  – whether we’re a broker owner, a C-suite executive, a regional manager, or a recruiter – can integrate into your own operations to achieve remarkable results.

We all strive for high standards of performance and accountability in our businesses. That’s a given. But how do we consistently hit those marks, especially when the stakes are high? The Blue Angels offer a clear blueprint:

1. Visualize Before Every Performance

Before a single jet takes off, the Blue Angels meticulously visualize their entire routine. Every turn, every close-quarters pass, every break – it’s all played out in their minds. They anticipate challenges and mentally rehearse solutions.

Think about this in your world. Before a major presentation, a crucial negotiation, or even planning your week, do you take the time to truly visualize success? Do you anticipate potential roadblocks and mentally strategize how to overcome them? This isn’t just wishful thinking; it’s a powerful tool for preparing your mind for optimal execution.

2. Execute

This is where the rubber meets the road, or in their case, the jets hit the sky. With meticulous preparation and visualization, the Blue Angels execute their plan with breathtaking precision. There’s no hesitation, no second-guessing – just focused, high-performance action.

For you, this means moving from planning to action with conviction. Trust your preparation. Lead your teams, make those calls, implement that strategy. This is the moment to put your visualized success into tangible results.

3. Debrief and Learn

Immediately after every performance, the Blue Angels go through an intensive debrief. They don’t just celebrate what went well; they forensically examine every detail. What was perfect? What could have been better? Every pilot and support staff offers their perspective, creating a collective learning experience.

This is a critical, often overlooked step in business. How often do you and your team truly debrief your efforts? After a project wraps up, a deal closes, or a recruiting drive finishes, do you honestly assess what worked and what didn’t? This isn’t about pointing fingers; it’s about genuine, objective analysis.

4. Apply the Learning, Rinse, Lather, Repeat

The debrief isn’t just an exercise; it’s a catalyst for improvement. The insights gained are immediately applied to the next practice, the next performance. They constantly refine their process, building on their successes and correcting their missteps. It’s a continuous loop of learning and improvement.

This is where the magic happens for your business. Take the lessons from your debriefs and immediately integrate them into your future strategies and actions. This commitment to continuous improvement, this willingness to “rinse, lather, and repeat” the cycle of visualization, execution, and debriefing, is what will propel you and your teams to the very top of your game.

The 1% Formula for Peak Performance: Visualize, Execute, Debrief, and Repeat.

Imagine the collective power if every leader and every team in your organization embraced this mindset. It’s not about being salesy or pushing a complicated new methodology. It’s about adopting a proven process that champions excellence, fosters accountability, and drives continuous, measurable growth.

What’s one aspect of this Blue Angels’ process you can commit to integrating into your routine this week?

In the world of real estate, we’re taught to be experts. We analyze market trends, dissect comps, and scrutinize contracts. We can tell you the absorption rate of a neighborhood on a Tuesday and debate the nuances of a new zoning law until we’re blue in the face. This is the “educated mindset” at its finest – and don’t get me wrong, it’s crucial for what we do. It’s the foundation of sound advice and professional service.

But let me ask you this: When was the last time you created something truly new in your business?

I’m not talking about a new social media post or a slightly tweaked email template. I’m talking about building something from the ground up – a new lead generation system, a unique client experience, a completely different way of thinking about your value proposition.

This is where the entrepreneurial mindset comes in, and it’s what separates the agents who simply survive from the brokers and owners who build empires.

The Analyst vs. The Architect

Think about the quote that sparked this post:

“Education teaches you to analyze. Entrepreneurship teaches you to create.”

The educated, analytical mindset is fantastic at taking things apart. It’s the part of our brain that asks:

• What did that property really sell for, and why?
• What are the potential pitfalls of this inspection report?
• What were the historical market forces that led to our current inventory shortage?

These are important questions. But an over-reliance on this way of thinking can lead to what I call “analysis paralysis.” We spend so much time dissecting what is that we never get around to building what could be.

The entrepreneurial mindset, on the other hand, is all about building and improving. It’s the voice that asks:

• How can I design a better, more streamlined client onboarding process?
• What new marketing plan can I craft to reach an underserved niche in my community?
• Instead of just complaining about the lack of affordable housing, how can I create resources or partnerships to help first-time buyers?

The trick, as the saying goes, is to keep learning, but to never lose your ability to build.

Where Analysis Ends and Creation Begins in Real Estate

In today’s rapidly changing market, the brokers, recruiters, and agents who are thriving are the ones who have embraced their inner entrepreneur. They’re not just reacting to the market; they’re actively shaping their success within it.

Consider these common industry challenges and how the two mindsets approach them:

• Low Inventory: The analytical mind studies the trend reports and laments the lack of listings. The entrepreneurial mind creates a new “How to Prepare Your Home for Sale in 12 Months” workshop to cultivate future sellers, or partners with local builders to get early access to new construction.
• Rising Interest Rates: The analytical mind explains to buyers why it’s a tough time to purchase. The entrepreneurial mind designs a “creative financing” seminar with a trusted mortgage partner or develops a marketing campaign focused on the long-term benefits of homeownership, regardless of the current rate.
• Technological Disruption: The analytical mind complains about Zillow or new AI platforms. The entrepreneurial mind asks, “How can I leverage this technology to my advantage? How can I build a personal brand and client experience so compelling that an algorithm can’t replicate it?”

Your Call to Action: Build Something Better

So, how do you cultivate this entrepreneurial spirit in your own real estate business?

1. Stop Talking, Start Doing: The next time you and your team are complaining about a market challenge, pause the conversation and ask, “What is one thing we can build right now to address this?”
2. Embrace “Good Enough”: Entrepreneurs know that perfection is the enemy of progress. Launch that new video series, even if the lighting isn’t perfect. Roll out that new client communication plan, even if it’s not fully automated yet. You can analyze and refine it later.
3. Think Like a Founder, Not Just an Agent: Whether you’re a solo agent or a broker-owner with hundreds of agents, you are the founder of your business. This means thinking about systems, scalability, and long-term value creation, not just the next commission check.

The most successful real estate professionals are both lifelong learners and relentless builders. They have the analytical skills to understand the market and the entrepreneurial drive to create their own place within it.

Don’t let your ability to critique overshadow your power to create. Go out and build something better for your clients, your team, and your future.

It’s all about that prompt, isn’t it? (To the tune of a certain pop superstar)

We hear it everywhere these days: “Use AI to save time!” “Leverage AI to supercharge your recruiting!” “AI will write your next listing description!” But as many of us are discovering, getting a truly useful result from an AI tool isn’t as simple as typing a single sentence and hitting ‘enter.’ The magic isn’t just in the AI; it’s in how you ask.

The quality of your AI output is a direct reflection of the quality of your input. A vague, one-line request will get you a generic, uninspired result. A detailed, well-structured prompt, however, can unlock a level of productivity and creativity that can genuinely transform your real estate business.

It’s all about the prompt.

As a coach, I’ve seen that different personalities click with different methods. There’s no one-size-fits-all approach to AI. That’s why I teach three distinct, powerful frameworks for crafting prompts that deliver results. Depending on your style, you might be a “RISER,” someone who gets “CLEVER,” or a leader who knows when to “REVISE.”

Let’s find the framework that fits you.

Option 1: The “RISER” Framework

Are you the type of leader who likes a straightforward, foundational process? Do you want to build upon what works and elevate it to the next level? The RISER framework is for you. It’s a logical progression from idea to polished final product.

“RISER” is a positive and memorable acronym that empowers you to elevate your initial prompts, taking them to a higher standard of accuracy and refinement.

Here’s how it works:

• Role: Assign the AI a persona. Don’t just ask it to write; tell it who to be. For example, “Act as an expert real estate coach specializing in agent retention.”
• Input: Provide the necessary information and context. This is where you give the AI the raw materials. “I am a broker-owner of a mid-sized firm with 35 agents. We’ve recently lost two top-producers to a competitor offering higher splits.”
• Specifics: Give detailed, explicit instructions. The more specific you are, the better the result. “Write a three-paragraph email to my agents. The tone should be confident and reassuring, not defensive. Mention our unique value proposition of mentorship and our new lead generation system.”
• Expectation: Define the desired outcome. What does success look like? “The expected outcome is an email that boosts morale and reminds agents of the non-monetary benefits of our brokerage.”
• Review & Refine: This is the crucial final step. Read the AI’s output. Is it accurate? Does it match your voice? Edit it. Tweak the sentences. Make it yours. The AI gives you a strong draft; you provide the final polish.

Option 2: Get “CLEVER” with Your AI Prompts

For the more analytical and detail-oriented leader, the CLEVER framework encourages a deeper, more strategic interaction with AI. If you enjoy looking at a problem from all angles and value precision, this is your model.

“CLEVER” is a fun and empowering acronym that suggests a more sophisticated level of interaction with AI.

Break it down:

• Context: Set the stage. This goes beyond basic input. “We are a luxury brokerage in a competitive coastal market. Our target demographic for recruiting is experienced agents doing $10M+ in annual volume.”
• Lens: This is the “perspective” or “role” you want the AI to adopt. “View this from the lens of a top-producing agent who is considering a move. What would they care about most?”
• Expectation: Clearly state your desired outcome. “Generate a list of 10 interview questions to ask an experienced agent that will uncover their true motivations beyond just commission splits.”
• Verify: Check the output for factual accuracy. If the AI mentions specific market data or trends, verify it. This step is critical for maintaining your credibility.
• Edit: Refine the language, tone, and style to match your brand and personal voice. The AI might sound too formal or too casual. Your editing makes it authentic.
• Review: A final read-through of your edited text to ensure it flows perfectly and meets all of your initial requirements.

Option 3: “REVISE” Your Approach

The REVISE framework is for the decisive, action-oriented leader. It’s a dynamic and iterative process for those who like to get a draft, react to it, and quickly mold it into exactly what they need. It’s about shaping the output with strong guidance.

“REVISE” emphasizes the iterative nature of working with AI and is a strong call to action.

Here’s the game plan:

• Role: Define the AI’s persona. “You are an Instagram marketing specialist for real estate agents.”
• Expectation: State the desired outcome upfront. “I need seven Instagram post ideas for a new listing.”
• Viewpoint: Define the specific angle you want the AI to take. “The viewpoint should be focused on the lifestyle benefits of the home, not just the features. Think ‘entertaining friends on the patio,’ not ‘3-bed, 2-bath.'”
• Input: Provide the essential data. “Input is the property address, a link to the listing, and key details like the new chef’s kitchen and the backyard oasis.”
• Scrutinize & Sanitize: This is a powerful step. Check for accuracy, but also for biases or generic statements. “Sanitize” the content by removing clichés like “dream home” or “hidden gem.”
• Edit: Make your final adjustments. Rewrite the call to action. Add a personal story or a specific market insight. This is your final stamp of approval.

The Takeaway

No matter which framework resonates with you, the principle remains the same: a structured prompt is the key to unlocking the power of AI. By moving beyond simple requests and thoughtfully guiding your AI assistant, you can generate higher-quality marketing copy, create more effective recruiting materials, and develop smarter strategies for your brokerage.

So, the next time you open that AI chat window, don’t just give it a task. Give it a role, a purpose, and a clear expectation. You might be surprised at the brilliance you get in return.