Information in the hands of everyone can be a powerful thing and rocket fuel for innovation.
Yet, focus and discernment has never been more important. According to Domo’s Data Never Sleeps 10.0 report, the total amount of data predicted to be created, captured, copied, and consumed globally in 2022 was 97 zettabytes*, a number projected to grow to 181 zettabytes by 2025.
Over the last 10 years – image and video platforms – Instagram and YouTube have created the most exponential growth. The least? eMail.
Every MINUTE of the day:
- 6 million Google Searches (10 years ago, 2 million)
- 500 hours of video uploaded to YouTube (10 years ago 48 hours)
- 65,000 Instagram posts (10 years ago, 3,500)
- 347,000 Tweets (10 years ago 100,000)
- 1.7 million FB posts (10 years ago 684,000)
- 231,000 emails sent (10 years ago 200,000)
- 26,000 Yelp reviews and 6,900 Tinder matches
Everyday:
- 10,000 US citizens turn 65
- 400 REALTORS® retire or exit the business
- 600 REALTORS® start their real estate practice
- 800 REALTORS® switch sponsoring brokers or go independent
Understanding the implications to your business, along with focus and discernment, has never been more important.
* A zettabyte is a measure of storage capacity and is 2 to the 70th power bytes, also expressed as 1021 (1,000,000,000,000,000,000,000 bytes) or 1 sextillion bytes. One Zettabyte is approximately equal to a thousand Exabytes, a billion Terabytes, or a trillion Gigabytes. Do the math – old math or new math; that’s a lot of data.
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