The Big Four and the Power of Community It was 105 degrees. Too hot to run outside, so I headed to the gym, set the iFit treadmill to a 5% incline, and let trainer Hannah Eden do the talking. Somewhere in the middle of that climb, she said something that stuck with me. She talked […]
Create Your TRIBE: The Recruiting Insight Framework
TRIBE is the Recruiting Insight framework for recruiting and retention: Think, Research, Influence, Block, Embrace. Execution, not the model, wins.
One Step Beats a Dozen Programs
It’s October. Which means the plans are coming. By Thanksgiving, most offices will have more programs than agents using them. Benjamin Franklin cut through all of it in seven words, in the 1737 edition of Poor Richard’s Almanack: “Well done is better than well said.” Almost three hundred years later, it’s still the best business advice […]
Why Real Estate Agents Leave Their Brokerage, and What Actually Moves Them
Agents rarely leave over commission alone. Agent migration data and the Recruiting 8 D’s show what really moves them, and what brokerage leaders can do about it.
The Partner Who Stayed
Ask any broker-owner who ran an office through 2008 about their affiliate partners. They’ll name the lenders, escrow officers, and title reps who disappeared when volume dried up. Then they’ll name the ones who stayed. They’ll say those names with a completely different tone. Nearly two decades later, the ones who stayed are still getting […]
90 Days to Recruiting Success: Make Experienced-Agent Recruiting a Signature Strength
90 Days to Recruiting Success is Recruiting Insight’s 12-week coaching program that makes experienced-agent recruiting a brokerage strength.
The Appraisal Just Changed. Who Told Your Agents?
Picture a seller in early November. The appraiser has been in her home for ninety minutes. He’s measuring rooms with a laser scanner and photographing the kids’ bedrooms, the home office, the medication on the kitchen counter. She calls her agent. “Is this normal? Where do these photos go?” Her agent has no idea. That […]
Fire Bullets, Then Cannonballs
In Great by Choice, Jim Collins describes a ship at sea with a hostile vessel bearing down on it and only a limited supply of gunpowder. If you load everything into one cannonball and fire, you’ll probably miss. Then you have no gunpowder left. The better move is to fire a bullet first. See where it […]
How to Retain Top-Producing Real Estate Agents in Any Market
Top producers are the agents every competitor calls first. Here is what the data and the brokerages that grew through the downturn teach us about keeping them.
The Stay Interview
Most brokerages have an exit interview. That’s the conversation where you finally ask a good agent what went wrong, right after they’ve already signed with someone else. That isn’t a retention strategy. It’s an autopsy. Ask before they leave Beverly Kaye and Sharon Jordan-Evans, authors of Love ‘Em or Lose ‘Em, have long championed a simple […]