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Small Shifts Magnify Outcomes

I’ve been reflecting on some recent coaching conversations and how the concept of vectors and the “1 in 60 Rule” can apply to entrepreneurial journeys.

In mathematics and physics, a vector has both magnitude and direction. It’s a useful way to think about how a small change in direction can have a significant impact over distance. The “1 in 60 Rule,” often used in aviation, perfectly illustrates this: a one-degree error in heading translates to a one-mile deviation from the intended path after traveling 60 miles. That same one-degree error over a longer distance, like a flight from New York to Los Angeles, could mean the difference between landing at LAX and being 35 nautical miles south at SNA.

This principle resonates strongly with the entrepreneurs I work with. Often, they approach me feeling overwhelmed and burned out, grappling with a seemingly insurmountable challenge. However, more often than not, the solution isn’t a complete overhaul. It’s about identifying those small, one-degree course corrections that, compounded over time, can lead to dramatic improvements.

As Darren Hardy wisely said, “The secret of your success is found in your daily routine.” The compound effect is a powerful force, and it works both ways. Small, positive changes, consistently applied, can lead to remarkable results. Conversely, small, negative deviations can accumulate and derail even the most promising ventures.

So, the question I pose to entrepreneurs, and to anyone striving for success, is: What 1% course correction can you make today? What seemingly minor adjustment to your routine or strategy could, over time, steer you significantly closer to your goals?

Win The Day

1 in 60 Rule
1 in 60 Rule

 

Four Critical Dimensions: Reassurance, Transparency, Simplicity and Speed

Your prospects and clients prioritize four critical dimensions during their home-buying experience:

  1. Reassurance: Having helpful, knowledgeable, and accessible resources and staff who can confidently guide and support customer decisions. Reassuring they have made the right decision along the way, is a critical skill.
  1. Transparency: Being open and straightforward about policies, pricing, and processes.
  1. Simplicity: Streamlining the home selling or home buying journey to make it straightforward and easier to navigate.
  1. Speed: Efficiently handling the process to minimize delays and waiting times.

 

“There’s no shortage of remarkable ideas, what’s missing is the will to execute them.”

~Seth Godin

 

Let’s dig into each of these dimensions a little deeper:

  1. Reassurance:
    • Importance: Reassurance is paramount for customers. They seek confidence in their decisions, especially when making a significant investment like buying a home.
    • Your Role: Sales and support staff must be helpful, knowledgeable, and accessible. They must instill trust by providing accurate information, addressing concerns, and guiding clients through the process.
    • Customer Benefits: Reassured customers are more likely to proceed with the purchase, leading to successful transactions.
  1. Transparency:
    • Importance: Customers value honesty and transparency. They want to understand policies, pricing, and processes without hidden surprises.
    • Clear Communication: Salespeople and support staff should openly discuss all aspects, including costs, fees, and potential challenges. Transparency builds trust and reduces anxiety.
    • Avoid Jargon: Simplify complex terms and ensure clients comprehend every step. Transparent communication fosters positive relationships.
  1. Simplicity:
    • Importance: The home selling and buying process can be overwhelming. Customers appreciate simplicity and ease of navigation.
    • Streamlined Processes: Salespeople and support staff should simplify paperwork, explain steps clearly, and minimize bureaucracy. A straightforward process reduces stress for buyers.
    • User-Friendly Tools: Introduce digital tools that simplify document submission, approvals, and communication. A user-friendly experience enhances satisfaction.
  1. Speed:
    • Importance: Delays frustrate customers. Speedy processes are crucial. Some delays can’t be avoided, and this is when communication, transparency and reassurance merge.
    • Efficient Handling: Salespeople and support staff should expedite paperwork, inspections, and approvals. Timeliness demonstrates professionalism.
    • Manage Expectations: Communicate realistic timelines and proactively address delays. Clients appreciate transparency even when things take longer.

Customers weigh these dimensions almost equally, with a slight edge given to reassurance.

By prioritizing these aspects, real estate sales professionals and their support teams can create a positive and memorable home-buying experience for their clients.

Doing the right thing is always the right thing.
Doing the right thing is always the right thing.

Remember the Alamo!

The Alamo: A Story of Courage and Sacrifice

As the sun sets in one place, it rises in another. But for the defenders of the Alamo, the sun never rose again. They fought bravely against overwhelming odds, knowing they would not survive. They left behind a legacy of courage and honor that inspires us to this day.

On March 6th, 1836, the 13-day siege and battle of the Alamo came to an end. The Mexican army stormed the fort and killed almost all of the defenders. Among them were famous figures like David Crockett, James Bowie, and William B. Travis, who wrote these immortal words: “I shall never surrender or retreat.” But they were not alone. About 200 other men joined them in the fight, and only 15 lived to tell the tale.

Every year, at dawn on March 6th, a ceremony commemorates the fallen heroes of the Alamo. We remember their names, their faces, and their stories. We honor their sacrifice and their spirit. Remember the Alamo.

How do you handle defeat? My strategy? Accept. Reflect, then redirect!

Accept, reflect, and redirect.
Accept, reflect, and redirect.

Ten Excuses The Top 1% All Made

Ten excuses the top 1% all made, yet figured out a way to bust through:

1. I don’t have time
2. I don’t have the money
3. I will try it next year
4. I don’t have enough data
5. I am too tired, skeptical, or biased
6. No one ever did it before
7. It’s too much work
8. I could fail
9. I will wait until _____
10. It’s too risky

Bust through too…

 

What if?
What if?

 

The Power of Words: Shaping Our Reality and Overcoming Obstacles

While actions are crucial, the words we use—both to ourselves and others—have immense power. They shape our thoughts, influence our emotions, and ultimately drive our actions. Even the smallest words can have a profound impact, bringing joy or inflicting pain.

Consider the resilience of Abraham Lincoln. Over his lifetime, he faced a relentless series of setbacks: business failures, electoral defeats, personal tragedies, and even a nervous breakdown. Yet, he persevered.

Forced from his home as a child, burdened by debt after a failed business venture, and heartbroken by the loss of his fiancée, Lincoln faced adversity at every turn. He lost numerous elections, suffered a debilitating nervous breakdown, and yet, he never gave up. He ultimately rose to become President of the United States.

Imagine applying this powerful mantra to each of Lincoln’s challenges: “Because of this, something good will happen.” This simple phrase reframes adversity, suggesting that even in the darkest moments, there is potential for growth and positive outcomes.

The Power of Support:

We often hear that we can achieve anything we set our minds to, but the truth is, we rarely achieve great things alone. “You cannot change yourself by yourself.” This six-word truth highlights the importance of support and accountability. Whether it’s overcoming addiction, improving fitness, mastering a skill, or building a business, seeking guidance and support is essential. This could mean joining a support group, hiring a coach or trainer, or finding a mentor. Discipline requires accountability, and having someone to hold us accountable significantly increases our chances of success.

Conquering the “I Don’t Feel Like It” Trap:

One of the greatest dream killers is the simple phrase: “I don’t feel like it.” How often has this thought derailed your plans? The key is to recognize that feelings are not prerequisites for action. Instead of succumbing to this feeling, choose to act despite it. Replace “I don’t feel like it” with “I’ll do it anyway.”

Remember: feeling like it is not a prerequisite for doing it.

Becoming an ANTeater (Automatic Negative Thought Eater):

To conquer negative thoughts, become an “ANTeater.” This means actively challenging and reframing automatic negative thoughts. When you catch yourself thinking negatively, ask yourself:

  • Is this thought truly helpful?
  • Is there another way to look at this situation?
  • What action can I take, regardless of how I feel?

By consistently challenging negative thoughts and choosing action over inaction, you take control of your mindset and pave the way for success. And that is how we win the day!

What You Say Matters
What You Say Matters

January Will Not TEXT You Back: Time To Move On.  

January will not TEXT you back… time to move on.

I was just reading a research study indicating that 95% of workers want to or plan to seek a new job in 2024! For real estate brokers, this is a two-edged sword… in one way, it opens up opportunities for recruiting and talent attraction. In another way, it’s a watch out for our own staff and agents.

My good friend and colleague Steve Murray from REALTrends did a study in the last downturn – 2008 to 2012 – and found 15 companies that grew substantially during that downturn. He found ONE common trend. It was:

“They got closer to their people. No matter how close or connected they thought they were, they were intentional about getting even closer. More connected. More relevant.”

  • Retention: how can you get closer to your organization?
  • Talent Attraction: what events or activities can you do to get closer to your own organization and invite others to experience your culture?
  • Recruiting: who do you (or your team) need to get closer with to see what’s possible?

One way is our TCF+ methodology:

  • # of Weekly Intentional Touches:
  • # of Weekly Conversations:
  • # of Weekly F2F Appointments Scheduled:
  • # of Weekly Database Additions:
  • # of Weekly Referrals you earned from your Agents and Outside Influencers:
  • # of Weekly DRIS (Data, Recognition, Insight, and Stories) follow-ups you sent:

What is measured improves.

For those in the program, I’d love to hear your success stories and your numbers for the week.

For those not in the program, let’s chat about what’s possible.

For all of us, 2024 is the year to Build Back Stronger. January will not TEXT you back…

What's Possible?
What’s Possible?

Win The Day

Two points of view:

  • By the mile, it’s a pile; by the yard, it’s hard; by the inch, it’s a cinch!
  • By the kilometer, it’s a pile; by the meter, it’s hard; by the centimeter, it’s a cinch!

Either way, you get the point.

 

Control the Controllable
Control the Controllable

Your brain is for having ideas, not holding them.

“Your brain is for having ideas, not holding them.”

Peak performers #WSD – write stuff down:

 

  • Tasks
  • Goals
  • Worries
  • Feelings
  • Thoughts
  • Debriefing (make it better notes)

 

Debrief after every:

 

  • Listing appointment 
  • Buyer showing 
  • Open House 
  • Project completion 
  • Your Day or Week 
  • Read – Glad To Be Here 

 

 

Journaling is one of the fastest ways to dump stress and gain clarity. I use the high-performance planner by Brendon Burchard

www.highperformanceplanner.com

 

Today’s Recording – Click Here

 

Every Monday Matters
Every Monday Matters

Home Ownership – Single Women vs. Single Men

A trend we all need to pay attention to… have you adjusted your marketing?

A recent study from LendingTree shows that single women own 2.7 million more homes than their male counterparts, with roughly 13% of those women holding the titles to their homes, compared to 10% of men.

Single women who live by themselves are more likely than single men who live by themselves to own a home in 47 of 50 states.
Single women who live by themselves are more likely than single men who live by themselves to own a home in 47 of 50 states.