Trust. The speed of trust.
We had tickets to a doubleheader: Reds vs. the Angels, and I was the designated driver. My family trusted me to drive to get them back and forth safely; in fact, Tim fell asleep en route. That’s trust.
Trust is so important in so many ways.
Trust is everything, whether it’s driving my family or friends or working with my associates, clients, and vendors. There’s nothing more impactful on people, their work, and their performance than trust.
Stephen Covey said it best:
“You can ignore the principles that govern trust, but they will not ignore you.”
Trust Changes Everything
When trust goes up, things move faster and cost less. When it goes down, everything slows and gets more expensive. In our business:
- A seller who trusts you takes your pricing advice the first time.
- An agent who trusts their broker brings problems early, before they become reasons to leave.
- A recruit who trusts you takes the second meeting.
Built One Promise at a Time
- Do what you said, when you said.
- Tell the truth early, especially when it’s not what people want to hear.
- Follow up before you’re asked.
Trust is built in small moments, like getting your family home safely. It’s spent in small moments too.
In other news, it was a tough night for the home team.
Want help applying this in your brokerage? Book a 30-minute conversation with Mark at calendly.com/mjsession.
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