January will not TEXT you back… time to move on.
I was just reading a research study indicating that 95% of workers want to or plan to seek a new job in 2024! For real estate brokers, this is a two-edged sword… in one way, it opens up opportunities for recruiting and talent attraction. In another way, it’s a watch out for our own staff and agents.
My good friend and colleague Steve Murray from REALTrends did a study in the last downturn – 2008 to 2012 – and found 15 companies that grew substantially during that downturn. He found ONE common trend. It was:
“They got closer to their people. No matter how close or connected they thought they were, they were intentional about getting even closer. More connected. More relevant.”
- Retention: how can you get closer to your organization?
- Talent Attraction: what events or activities can you do to get closer to your own organization and invite others to experience your culture?
- Recruiting: who do you (or your team) need to get closer with to see what’s possible?
One way is our TCF+ methodology:
- # of Weekly Intentional Touches:
- # of Weekly Conversations:
- # of Weekly F2F Appointments Scheduled:
- # of Weekly Database Additions:
- # of Weekly Referrals you earned from your Agents and Outside Influencers:
- # of Weekly DRIS (Data, Recognition, Insight, and Stories) follow-ups you sent:
What is measured improves.
For those in the program, I’d love to hear your success stories and your numbers for the week.
For those not in the program, let’s chat about what’s possible.
For all of us, 2024 is the year to Build Back Stronger. January will not TEXT you back…
