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    It’s My Brokers Fault!

    Is it the market?

    Is it me?

    Is it my broker?”

    How often do you hear agents say they’re leaving for “greener pastures”? While sometimes a change might be genuinely beneficial, often the root cause lies elsewhere. In my experience, it’s not about who you are, but what you do—it’s about behavior.

    I assume you, as a broker or team leader, have a defined niche, a clear vision of your ideal agent, and a compelling value proposition. And I’ve found that most brokers genuinely care about their associates’ growth and well-being. So, if these fundamentals are in place, why do agents leave? The answer often lies in their daily habits, consistent marketing efforts, and the ability to deliver a seamless client experience.

    My business partner, Ben Hess of Recruiting Insight, explores the science of human motivation in his eBook on the “psychology of recruiting.” He highlights how our brains are wired for quick conclusions—a useful survival mechanism, but one that can sometimes lead to flawed judgments. What if, instead of guessing, you understood the science behind motivating your associates? This knowledge would empower you to implement effective retention strategies.

    Several excellent books explore this topic, including Atomic HabitsThe Miracle MorningThe Power of Habit, and Do Hard Things. These books point to key motivational drivers: daily habits, a sense of belonging, and instinct.

    Let’s start with habits. As The Power of Habit and Atomic Habits explain, much of our daily activity is driven by unconscious habits, often formed without conscious awareness. Creating new habits requires breaking them down into small, manageable steps. In my work with Tom Ferry, we’ve identified common habit challenges for real estate agents: consistent marketing, regular prospecting, database management, effective time management, and maintaining a positive mindset.

    What if you could effectively help your associates overcome these challenges? Take the common question: “Where are the listings?” In this market, we know where to look, thanks to David Knox’s 7 D’s: Death, Divorce, Diplomas, Diamonds (engagements), Downsizing (with 10,000 people turning 65 daily in the US), Daily Grind (job changes), and changes in Discretionary income.

    The key is to translate this knowledge into actionable habits. Instead of simply telling agents to prospect, break it down into a system: “For success here, here’s how we do it.” A leading indicator of success is the number of new appointments created each day or week. Imagine the impact of a “90 New Appointment Hustle” within your team, office, or firm.

    Beyond habits, a fundamental human need is a sense of belonging. As a broker, how would you rate your efforts in creating a culture of belonging? When associates feel valued, heard, and able to contribute, they’re more likely to stay. Consider these strategies:

    • Connect their work to a deeper meaning (e.g., every home sold creates two jobs).
    • Implement strategies to make people feel valued more often.
    • Foster a balance between collaboration and healthy competition.
    • Create spaces for sharing wins, challenges, and breakthroughs.
    • Connect the organization to a shared vision for the future.
    • Provide a steady and reasoned voice in all market conditions.
    • Develop a strategy to support struggling agents and connect them with thriving ones.

    Finally, there’s instinct. According to Dr. Gary Klein, instinct is how we translate experience into judgment and action. You’ve likely experienced this yourself: “I had a feeling about it,” “That was my hunch,” or “I felt it in my gut.” Now it’s time to act on these insights. Just as with building habits, break down key indicators into simple, executable steps. The ideas in this article are only valuable with action. Some of our clients are running 14-day “How to Earn Listings in This Market” sprints, others are starting book clubs, and still others are hosting weekly “Pizza, Prospecting, and Profit” sessions.

    To truly succeed, leave nothing to chance. By focusing on building positive habits and fostering a strong sense of belonging, you can significantly reduce the “it’s my broker’s fault” mindset and build a thriving, stable team. That is how we win the day!

    By design or by default
    By design vs. by default

    Drowning in Data? The Importance of Focus in a World of Information Overload

    Information is power, but in today’s world, we’re facing an unprecedented data deluge. According to Domo’s Data Never Sleeps 10.0 report, global data creation is exploding, projected to reach 181 zettabytes by 2025. Just consider the activity every minute: millions of Google searches, hundreds of hours of YouTube uploads, thousands of Instagram posts and tweets.

    While access to information can fuel innovation, the sheer volume can be overwhelming. The key is focus and discernment. In a world of constant digital noise, the ability to filter out distractions and focus on what truly matters is more critical than ever. This means:

    • Prioritizing relevant information: Don’t try to consume everything. Focus on the data that directly impacts your goals.
    • Developing critical thinking skills: Learn to evaluate information sources and identify credible insights.
    • Creating boundaries: Limit your exposure to unnecessary information and create dedicated time for focused work.

    In a world of data overload, focus is your superpower. And that is how you win the day.

    Humans are underrated
    Humans are underrated

    * A zettabyte is a measure of storage capacity and is 2 to the 70th power bytes, also expressed as 1021 (1,000,000,000,000,000,000,000 bytes) or 1 sextillion bytes. One Zettabyte is approximately equal to a thousand Exabytes, a billion Terabytes, or a trillion Gigabytes. Do the math – old math or new math; that’s a lot of data.

    Beyond the Blueprint: The Wright Brothers’ Flight to Innovation

    Orville and Wilbur Wright didn’t wait for permission to invent the airplane. They didn’t have a pilot’s license, which wasn’t even invented yet!  They had creativity, passion, and persistence—the very same qualities you need to achieve your own goals. What dream are you waiting to pursue? You don’t need anyone’s permission but your own. And that is how we win the day!

    PS: Another one? Bowerman (Nike) invented the iconic “waffle sole” using his wife’s waffle iron!

    Fly
    Fly

    Stressful Times

    These can be stressful times with uncertainty in the marketplace… it’s tempting to adopt a fixed mindset and become reactive.

    Here are a few simple tips to consider for keeping a growth mindset despite the current situation. Ask yourself:

    ”What does this make possible?”

    “What new creative value can I provide?”

    “What’s the highest and best use of my time right now?”

    “Who do I need to reach out to that I’ve not connected with for some time?”

    “What if?” “Why not?”

    Ambiguity
    Ambiguity

     

    Leave Nothing To Chance

    It seems in business, there are two approaches:

    Those who are prepared and those who are not.

    A commonly observed trait of peak performers?

    Leave nothing to chance; always be prepared.

    Anticipate, and prepare, the 6 key questions:

    • why;
    • who;
    • what;
    • where;
    • how and
    • by when?
    Leave nothing to chance
    Leave nothing to chance

    Do You Know The Way To San Jose?

    America’s happiest cities. Researchers for decades have studied the science of happiness and concluded that some of the key ingredients include: a positive mental state (a growth mindset); strong social connections; job satisfaction; health, and financial stability. One study suggests the incremental amount of happiness stops at around $75,000 of annual income.

    WalletHub examined every state and 182 US cities using 30 criteria and created a list of the happiest cities.

    The Top 5 Overall Result: 

    1. Fremont, California
    2. San Jose, Californina
    3. Madison, Wisconsin
    4. Overland Park, Kansas
    5. San Fransico, California

    For Community The Top 5 Result: 

    1. Freemont, California
    2. Scottsdale, Arizona
    3. Cape Coral, Florida
    4. Port St. Lucie, Florida
    5. Nashua, New Hampshire

    Many factors affect our happiness, so the study included a panel of experts who commented on various aspects of happiness, like:

    • Can money buy happiness? No. The consensus: it’s far more important to have a sense of purpose and a way to give back.
    • Does happiness increases or decrease with age? Yes. The consensus seemed to be a trend of more happiness in younger and older individuals and less in the 40 and 50 age group! Maybe the burden of providing for the family?
    • Does where you live influence happiness? The consensus was yes with a footnote. So research suggests it’s not about the place, but the match between the place and who you are as a person combined with the family and friend connections.

    I’ve lived in 8 states (VA, CO, TX, KY, OH, MI, CA, and MN) and 10 cities, and what I’ve found? Grow where you are planted! Every city, state, and region has a history, a story and a community. As I recall, Abraham Lincoln said it best:

    “You are as happy as you choose to be.”

     

    What is measured improves.
    What is measured improves.

    We Live In A #VUCA World!

    We live in a #VUCA world!

    The acronym?

    Volatility, uncertainty, complexity, and ambiguity. I’ve had a lot of clients, associates, and others asking about:

    SVA (smaller issue)

    Credit Suisse (bigger issue)

    Signature Bank

    I have a great circle of economic minds… my notes from various conversations on this topic:

    If you go back to 1974 you can see 12 significant hiccups in the financial systems, including the 1994 bankruptcy of Orange County, California, where I raised my kids and grandkids.

    Of the 12 events since 1974, 60% led to a recession. With the FED lowering rates from 1 month to 11 months post each of those events.

    The FED policy has been the most aggressive tightening in 40 years, yet all the indicators seem to be the economy is absorbing this at a rate not seen before. But something broke…

    Concentration (all your eggs in one basket) is a high-risk strategy not to be taken by the faint of heart.

    A surge in deposits (influx of COVID money into the economy and more) in a low-interest rate environment lead to a surge in deposits. To boost yields, SVB (and others) turned to long-term bonds, yet SVB did so WITHOUT hedging. (A high-risk move & looking back, was a massive mistake of judgment and leadership)

    Policy matters – in 2018, we saw a rollback of the Dodd-Frank requirements, which raised the level of banks subject to stress tests. SVB was not subject to stress tests and extra accountability. As we are seeing – accountability matters.

    What will the FED do?

    Who knows, but probably no hike or up to 25 basis points as we see conflicting issues, especially persistent Core Inflation.

    Core inflation is still high (too much money chasing too few goods)

    Retail sales and producer price index weaker

    The recent labor report was mixed

    A business associate and well-respected economist, Dr. Lawerence Yun, said it well several years ago, “easy money and ample liquidity has implications.” Expect more volatility, heed the benefits of diversification, and a flight to quality. This is not a time to take undo risks.

    For my real estate friends – control what you can control – life still happens: birth, death, divorce, jobs, non-owner occupied exchanges, and more. Serve those that need your services. Now more than ever, they need a local area expert. I’m seeing a flight to quality in full-time professional agents with stable track records of delivering results. if you don’t have this base, it could be time to team up and join an experienced team lead.

    Control the controllable.

    Control the Controllable
    Control the Controllable