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Outcomes Matter

The problem with the traditional to-do list is that it’s about tasks and not about outcomes.

An outcome could be something like:  “increase revenue by 25%” or “build a relationship with specific people.”

There is no single task that will cause the outcome. There is arguably a set of tasks that could build up to it.

Concrete, measurable outcomes are better than vague ones, but some highly desirable outcomes can only be qualitatively stated (like relationships) and cannot be quantified (like the number of appointments).

So for myself, I am working to get better at linking my daily tasks to the outcome via process goals. More importantly, I am also trying to nail down this art of defining the process that leads to the desired outcome.

For you, that might be 3 or more NEW appointments each week. So I’d rather see something like this:

  • Create 3 or more new appointments each week… then list the task to support that outcome.
  • Create 2 or more closings per month between now and the end of the year, and then list the associated process that will lead to appointments that will lead to signed agreements.
  • Deepen my relationship with 4 people… then list people and the process that will achieve that outcome

What are your key outcomes and associated processes for this week?

#WinTheDay

Process goals
Process goals perform the best

Unproductive Busyness

Unproductive busyness, bad for you… bad for your business.

Parkinson’s law:

Work increases to fill the time available.

Pareto (80/20):

Extra time fills with unimportant activities.

The solution?

Ask yourself – How would you get your work done tomorrow if:

You only had 2 hours per day to complete it?

You only had 2 hours per week to complete it?

Then, write down only 2 mission critical items and test by asking:

Would I be satisfied with my day if only that happened?

What are the consequences if they don’t?

Complete those tasks by 11 AM the next day.

Don’t multitask.

#WinTheDay

Commitment And Courage: C > F = R
Commitment And Courage: C > F = R

Data Never Sleeps

Information in the hands of everyone can be a powerful thing and rocket fuel for innovation.

Yet, focus and discernment has never been more important. According to Domo’s Data Never Sleeps 10.0 report, the total amount of data predicted to be created, captured, copied, and consumed globally in 2022 was 97 zettabytes*, a number projected to grow to 181 zettabytes by 2025.

Over the last 10 years – image and video platforms – Instagram and YouTube have created the most exponential growth. The least? eMail.

Every MINUTE of the day:

  • 6 million Google Searches (10 years ago, 2 million)
  • 500 hours of video uploaded to YouTube (10 years ago 48 hours)
  • 65,000 Instagram posts (10 years ago, 3,500)
  • 347,000 Tweets (10 years ago 100,000)
  • 1.7 million FB posts (10 years ago 684,000)
  • 231,000 emails sent (10 years ago 200,000)
  • 26,000 Yelp reviews and 6,900 Tinder matches

Everyday:

  • 10,000 US citizens turn 65
  • 400 REALTORS® retire or exit the business
  • 600 REALTORS® start their real estate practice
  • 800 REALTORS® switch sponsoring brokers or go independent

Understanding the implications to your business, along with focus and discernment, has never been more important.

Mindset, Game Plan, Skills and Tools
Mindset, Game Plan, Skills and Tools

* A zettabyte is a measure of storage capacity and is 2 to the 70th power bytes, also expressed as 1021 (1,000,000,000,000,000,000,000 bytes) or 1 sextillion bytes. One Zettabyte is approximately equal to a thousand Exabytes, a billion Terabytes, or a trillion Gigabytes. Do the math – old math or new math; that’s a lot of data.

Stressful Times

These can be stressful times with uncertainty in the marketplace… it’s tempting to adopt a fixed mindset and become reactive.

Here are a few simple tips to consider for keeping a growth mindset despite the current situation. Ask yourself:

”What does this make possible?”

“What new creative value can I provide?”

“What’s the highest and best use of my time right now?”

“Who do I need to reach out to that I’ve not connected with for some time?”

“What if?” “Why not?”

Ambiguity
Ambiguity

 

Leave Nothing To Chance

It seems in business, there are two approaches:

Those who are prepared and those who are not.

A commonly observed trait of peak performers?

Leave nothing to chance; always be prepared.

Anticipate, and prepare, the 6 key questions:

  • why;
  • who;
  • what;
  • where;
  • how and
  • by when?
Leave nothing to chance
Leave nothing to chance

Do You Know The Way To San Jose?

America’s happiest cities. Researchers for decades have studied the science of happiness and concluded that some of the key ingredients include: a positive mental state (a growth mindset); strong social connections; job satisfaction; health, and financial stability. One study suggests the incremental amount of happiness stops at around $75,000 of annual income.

WalletHub examined every state and 182 US cities using 30 criteria and created a list of the happiest cities.

The Top 5 Overall Result: 

  1. Fremont, California
  2. San Jose, Californina
  3. Madison, Wisconsin
  4. Overland Park, Kansas
  5. San Fransico, California

For Community The Top 5 Result: 

  1. Freemont, California
  2. Scottsdale, Arizona
  3. Cape Coral, Florida
  4. Port St. Lucie, Florida
  5. Nashua, New Hampshire

Many factors affect our happiness, so the study included a panel of experts who commented on various aspects of happiness, like:

  • Can money buy happiness? No. The consensus: it’s far more important to have a sense of purpose and a way to give back.
  • Does happiness increases or decrease with age? Yes. The consensus seemed to be a trend of more happiness in younger and older individuals and less in the 40 and 50 age group! Maybe the burden of providing for the family?
  • Does where you live influence happiness? The consensus was yes with a footnote. So research suggests it’s not about the place, but the match between the place and who you are as a person combined with the family and friend connections.

I’ve lived in 8 states (VA, CO, TX, KY, OH, MI, CA, and MN) and 10 cities, and what I’ve found? Grow where you are planted! Every city, state, and region has a history, a story and a community. As I recall, Abraham Lincoln said it best:

“You are as happy as you choose to be.”

 

What is measured improves.
What is measured improves.

The Ultimate Secret

Do it until… is the most common denominator for success in anything.

Some of us learn fast, others slowly, and many of us in between. When you are committed to the cause, the effort, and the result, “you do it until ___.”

Fill in the blank; you do it until you gain mastery; you do it until you have confidence; you do it until you are the best!

The common denominator is “I did it until I got it!  It doesn’t matter how long it takes.” This is a great growth mindset.

You don’t know how long or short it will take to become an expert, yet if you keep doing what needs to be done – one day at a time – one hour at a time – one minute at a time, one second at a time – eventually all those seconds add up to minutes and minutes add up to hours and so on.

It’s not about how long it takes – if we keep doing what needs to be done – eventually, we get there, and we win.

Do it until ____!

#WinTheDay

Find a way when it appears there is no way
Find a way when it appears there is no way

Three Steps To Creating More Certainty In Your Real Estate Practice

“The key is not to prioritize what’s on your schedule, but to schedule your priorities.” ~ Stephen Covey

Have you ever worked backward from Friday? At the end of the week, imagine you are sitting down and looking back…what would make this week great?

We can’t control the market this week, yet we can control the daily activities that lead to our expected outcomes.

I’m sure you would agree – without a doubt – we are in uncertain times. The paradox is this: we need both uncertainty and certainty in our business. Yet, from the conversations I’ve had this week, we have more uncertainty than certainty. How can we create more certainty?

Get Clear On What You Really Want.

You know this is really clear when your purpose resonates and moves you emotionally.

Make It Part Of Everyday!

  • Create a daily action checklist and follow it
  • What’s the ONE routine you must do every day to win the day?
    • Example: P.E.D.S.
      • Prayer
      • Exercise
      • Diet
      • Sleep
    • What are the one or two activities that move the needle?
      • Marketing that creates NEW appointments
      • Building and maintaining relationships
      • Servicing existing clients and prospects
      • Anticipating and solving problems BEFORE they arise
      • Completing that project
      • Closing open loops
    • Is it all in your calendar?

Have a strategy for when you feel stuck or lost.

  • “If I don’t do this, this is what it will cost me,” or
  • “If I do this, then this is what I can gain.”
  • I don’t feel like it” can be turned into “I’ll do it anyway.”

If you show up for the day with no structure in your calendar and decide to do “urgent” tasks like returning calls and texts and checking Facebook, those activities will expand and eat up all the time you hoped to devote to more “important” activities. You will end the day unfulfilled and have more uncertainty. Get clear on what you want, make it part of your everyday routine, and have a plan for when you feel stuck or lost. That is a winning formula.

The key is not to prioritize what’s on your schedule but to schedule your priorities.

The key is not to prioritize what's on your schedule, but to schedule your priorities.
The key is not to prioritize what’s on your schedule, but to schedule your priorities.