When it comes to growing your real estate business, all the folks I work with have ambitious ideas for growth. Yet, have you stopped to consider that trying to execute too many goals at one time is a barrier to your success? As you and I know, the only way to ensure your ideas for growth succeed is to have a very clear plan of action.
For me, in sports and business, I’ve found success in 90-day sprints.
Whether it is completing the LA marathon or starting a new division of my company, I’ve used 90-day springs. For me, 90 days is long enough to stay engaged, yet not so long it seems out of sight.
Yet, for some of my clients, 90 days is an eternity. For my friend and mentor – a recovering alcoholic – early in his journey, he would say 1 day at a time is too long; some days, I work one minute at a time.
So, if 90 days is too long for you, pick your time: 1 day; 1 week, or 1 month the same concepts outlined here can apply.
So, where do I start? I’d suggest a 7-step approach:
- What is your vision, your goal, and your ultimate outcome? In a sense, what is it you really want?
- Close the gap. Assess your current state. Where are you, and where do you want to be? In real estate, which one of the 16 factors will create the most momentum for you?
- Choose your goals and actions.
- Plan your days and weeks.
- Block your time.
- Find an accountability partner.
- Review, reflect, and redirect.
Step one
What is your vision? Your goal? Your outcome? Are your goals – between now and the end of the year – well defined and measurable?
What are your financial expectations and your milestones for success?
What key performance indicators and targets, such as new appointments created and appointment conversion rates, will help drive you forward?
Step two
Assess your current state using a gap analysis. Where are you now, and where do you want to be? Now this is where so many of my clients go overboard.
As type A’s, we want to close the gap on everything and do it now. Step back and think, “Less is more!” I’ve had more success with a singularity of focus.
Step three
Only you can choose your goals and actions. One exercise I’ve always found helpful is the red light and green light exercise:
- What do I need to STOP doing?
- What do I need to START doing?
- What can I do LESS of?
- What can I do MORE of?
This can lay the foundation for a perfect 90-day sprint.
Step four
The perfect day exercise. What does a perfect day look like for you? What would your daily routine look like? This is the foundation for your 90-day sprint.
Step five
Time blocking and the daily action checklist. I use a hybrid of the David Allen “Getting Things Done” or GTD and time blocking to manage and prioritize my tasks and projects.
On the other end of the spectrum is Elon Musk: Even though many people point to Elon Musk’s ‘superhuman’ ability to focus without distractions or his freakish level of genius, he states that time blocking is the explanation for his effective time management.
Elon Musk 5 5-minute rule is his secret sauce. It makes you divide your day into blocks of time. Each block is dedicated to accomplishing one or more tasks, allowing you to have a concrete schedule that lays out what you will work on and when.
Step six
Let’s face it, the number one tactic you and I can execute to exponentially grow our business is accountability. The top three barriers to accountability:
- Lack Of Definite Expectations
- Low Engagement
- Fear of Failure
My formula?
- Clarity On What You’re Accountable For and Who You’re Accountable To
- Be Honest With Yourself & Everyone Else
- See It.
- Own It.
- Solve It.
- Do It.
Step seven
Review, reflect, and redirect.
In the business world, the term “debrief” frequently has had a negative bias associated with it, probably because it is used only when there’s a mistake, a negative outcome, or a fault to find. Yet such a fear-based approach is the opposite of how Blue Angels pilots structure their training, practice, and subsequent success. On the contrary, their goal is to drive fear out of the organization.
The best pilots in the world. Blue Angels pilots create a safe environment for debriefing, where they open and share their wisdom of success and failure side by side. It’s something elite teams know well.
The U.S. Navy Blue Angels use a debrief tool at the end of every single day. It is built into their culture. You might wonder why, if you had a great performance, you would need to deconstruct it.
In sports and in business alike, debriefing sessions have led to wins and increased bottom lines. And the benefits can be even greater. In the right setting, debriefs have the power to save lives. The extreme environment within which Blue Angels pilots perform airborne acrobatics demands effective debriefs—both for the safety of the pilots and spectators.
How often do you debrief wins and losses and capture key learnings to incorporate into your process?
Wrapping up:
The 90-day sprint is all about stretching your ambition. My experience with 1,000 of clients and connections is your growth goals need to be realistic, yet they should stretch you just a little beyond your comfort zone and what you think is possible.
You have a lot to share with this world. So, make this 90-day sprint ambitious. You know it’s perfect if it scares you.
Here is what I know, it is easy to overestimate what you can do in a single week, and that can often leave you feeling like you’re just not making progress on the things you want. However, you can totally underestimate what is possible in a 90-day sprint. So, surprise yourself.
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