“In the end, someone or something always gives up. Either you give up and quit, or the obstacle or failure gives up and makes way for your success to come through.” ~ Idowu Koyenikan
Consistent appointments are the lifeblood of a thriving real estate business. Just imagine the impact of adding one moreappointment to your workday. This post provides seven key strategies to help you schedule your success.
Focus on Action and Control:
While we can’t control the market or other people’s opinions, we can control our actions and our response to market conditions. By focusing on deliberate appointment setting, we take control of our business growth.
Why Appointments Matter:
An appointment is more than just a meeting; it’s an opportunity to build trust, provide value, and establish yourself as a trusted advisor. These valuable interactions can take many forms:
- Listing presentations with motivated sellers
- Buyer consultations to understand their needs and goals
- Property previews with potential buyers or sellers
- Networking with past clients, centers of influence, or potential referral sources
- Meetings with investors or HR professionals involved in relocation
By consistently scheduling these types of interactions, you create opportunities for growth and establish stronger client relationships. These opportunities often arise from what we call the “8 D’s” of real estate:
- Death: The passing of a homeowner often requires the sale of the property to settle the estate.
- Divorce: Separating couples frequently need to sell their shared home and divide the proceeds.
- Diamonds (Marriage/Engagements): New couples often choose to purchase a home together.
- Downsizing: Empty nesters or those seeking a simpler lifestyle may opt for a smaller home.
- Diapers (Growing Families): The arrival of children often necessitates more space.
- Deployment: Military deployments can require homeowners to sell their property.
- Default (Foreclosure): Financial hardship can unfortunately lead to foreclosure.
- Displacement (Job/Career): Job loss, new career opportunities, or company relocation can require individuals or families to move. (This also includes life changes like graduations, where a parent might sell a property purchased for a child in college.)
How? 7 Keys to Daily Appointments:
- Prioritize Setting Appointments: Make it a non-negotiable part of your daily routine. Schedule dedicated time for it.
- Define Appointments for Success: Expand your definition. It doesn’t always have to be a signed listing agreement. A valuable initial conversation, a property preview, or a networking coffee meeting can all be successful.
- Positive Self-Talk: Cultivate a positive mindset. Use affirmations like “I confidently schedule valuable appointments each day.”
- Stay Connected with Leads: Utilize a CRM (Customer Relationship Management) system to effectively manage and nurture your leads.
- Identify Your “Automatic Shot”: Determine your most reliable source of appointments (past clients, referrals, etc.) and consistently leverage it.
- Develop Closing Skills (Value-Based): Focus on mastering objection handling and asking insightful questions to uncover client needs. This value-based approach builds trust.
- Maintain a Goal-Oriented Mindset: Focus on your daily appointment goal, but don’t get fixated on how each appointment will materialize. Trust that consistent action and a focus on providing value will create opportunities.
Action Steps:
- Schedule Appointment Setting Time: Block out specific time slots in your calendar.
- Craft a Concise Introduction: Develop a brief, compelling introduction that highlights your value proposition.
- Practice Handling Objections: Prepare for common objections by scripting and practicing effective responses.
- Track Your Progress: Monitor your appointment setting activities and track your results.
My Conclusion and Call To Action :
Consistent appointment setting is the cornerstone of a successful real estate career. By prioritizing these valuable interactions, focusing on providing value, and maintaining a positive mindset, you can schedule your success and build a thriving business. That is how you win the day!