Here is what I know as an entrepreneur: you try 10 things, 9 don’t work out as planned, and 1 (after tweaking it) works.
The problems entrepreneurs confront every day would overwhelm most managers. The point? Persistence. If you believe in the problems you are solving, you keep iterating until you find the formula.
I’m in the game. It’s not about the money. It’s the challenge of solving a problem that helps people and firms grow. It’s the community, connection and servant leadership.
Persistence Starts With Alignment
If what you’re doing aligns with what you believe in, plus your definition of success, you must persist without exception. Find a way when it appears there is no way.
If what you’re doing does not align with what you believe in, plus your definition of success, then it’s time to make a change.
Persistence With People
Persistence cannot be replaced. When a client, recruit or agent hasn’t said yes yet, remember:
- Sometimes people need to hear it another way.
- Sometimes people need more reasons to move forward.
- Sometimes people just really don’t know how to move forward.
- Sometimes people just need more time to make sense of it all.
- Sometimes people need to hear it in a different voice.
Recognizing the difference is an art and a skill. There is absolutely no substitute. Either you will lean in, stay with each opportunity and figure it out, or you won’t.
A Five-Question Checklist
- Is my vision clear and compelling?
- Are my goals defined?
- Do I have the right strategy?
- Can I execute the strategy?
- Is it fun with people I love and respect?
Persistence to win the day.

Framework: This post is part of Action Produces Data, the coaching framework for consistent production: take the next right action, track it and let the results, not opinions, guide what you do next.
Want help applying this in your brokerage? Book a 30-minute conversation with Mark at calendly.com/mjsession.

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