The Agent Migration Report

The Agent Migration Report is Recruiting Insight’s quarterly study of how real estate agents move between brokerages, and which brokerage models gain or lose talent. It is the recruiting data behind many of the posts on Winning the Day.

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Q3 2026 headline

External recruiting has plateaued while internal mobility keeps accelerating. That shifts the game toward retention, internal opportunity and recruiting efficiency, not just headcount.

Where the data comes from

Each quarter the report analyzes the production profiles of nearly 30% of U.S.-based productive agents, drawn from four major MLSs, and adds what Recruiting Insight has learned from more than 200 hours of exit and retention interviews. It is produced with Lone Wolf Technologies.

What’s inside

Agent migration and mobility trendsHow internal transfers and external moves are reshaping recruiting.
The 8 D’s of Agent MovementThe eight reasons agents leave and join. See the framework page.
Brokerage model performanceSix brokerage models compared: who is gaining or losing agents, and how productivity stacks up.
Elite movers and concentration riskWhy a small share of agents carries a large share of the production that moves.
Recruiting and retention playbooksPractical steps to recruit more efficiently and keep your top producers.
Four tools to act on itCompetitor Playbook Matrix, Agent Priorities, Risk Diagnosis and a 90-Day Action Plan.

How to use it in your brokerage

Use the report to decide who to call and when, then turn it into daily action. Create Your TRIBE starts with Research: know who you are, who to call and who you could lose. 90 Days to Recruiting Success turns that research into a daily recruiting habit. The report is one of six parts of Recruiting Insight’s connected recruiting system.

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