Consistent production isn’t a personality trait. It’s a set of daily habits that leaders can coach. Here is how brokerage leaders build them in agents.
Category: Develop Talent
For real estate agents and team leaders: prospecting, follow-up, listings and the skills that build a business that doesn’t depend on the market. Start with Beyond the Power of One and Speed to Lead.
Rates, Not Prices: Coaching Ourselves and Our Agents Through the Real Market
This week a reporter reached out to me with several questions about a new report showing that nearly one-third of U.S. counties are now seriously unaffordable for homebuyers. One question stood out: why aren’t falling home prices making homes more affordable? It’s the right question, and the answer should shape every coaching conversation we have […]
What I’d Tell Every Student Before Year One
Every semester, I watch students light up when they pass the final. They’re ready to go. Here’s what I wish I could tell every one of them before they walk out the door. Your license is permission, not preparation The exam proves you know the rules. It doesn’t prove you can get a stranger to […]
The “Difficult” Agent: A Failure of Communication or a Legal Necessity?
One of my students came to me today, visibly frustrated. “I just want to see a property! Why is my agent making this so complicated?” As a professor, this is a teachable moment that goes beyond just real estate. It’s about law, economics, and a massive shift in professional standards. But it also raises a deeper question: […]
The “Boring” Path to Extraordinary Results
We’ve all been there. You sit down at your desk, open the CRM, and the list is staring back at you: past clients, recruiting prospects, and referral partners. These are the people who actually drive your business. But then, that little voice creeps in. “I know I should make these follow-up calls today… but maybe I’ll just tweak […]
Beyond the Power of One: How to Build an Unshakeable Pipeline
In this business, the most dangerous number is one. One lead source, one niche, one referral partner. If that single pillar crumbles due to a market shift, a policy change, or a competitor, your entire production floor collapses. We preach this to our agents, but as leaders, recruiters, and high-performance MLOs, we often fall into […]
It’s Never Crowded on the Extra Mile: Why “Going Above” is Your Only Real Competitive Advantage
In our industry, everyone is looking for the “easy button.” Whether you’re a Broker-Owner trying to recruit top talent or an MLO fighting for a refi, the middle of the road is packed. It’s noisy, it’s competitive, and the margins are razor-thin. But there is a secret: Most people stop exactly when things get inconvenient. The “Extra […]
The 90-Day New Appointment Hustle: Stop Blaming the Market and Start Winning
Previously, I posted about the core truth behind agent retention: it’s not the market or the broker; it’s the behavior and the habits. Knowledge about the 7 D’s (Death, Divorce, Diplomas, etc.) is only powerful when it’s translated into action. The biggest challenge for most agents isn’t knowing where the business is; it’s consistently creating conversations that lead to appointments. That’s […]
The Power of Persistence: Why Following Up is Key to Real Estate Success (Part 2)
If you read Part 1, you understand the difference between persistence and pressure. Now let’s talk about what persistence actually looks like in practice, and why the numbers make a compelling case for never giving up too soon. This post, like Part 1, is written for two audiences. If you are a real estate agent, this […]
The Power of Persistence in Real Estate: It’s Not Pressure, It’s Value! (Part 1)
You cannot give someone something that you don’t already possess. As real estate professionals, we want others to believe in us, our ideas, and our services. But how strongly do we believe in ourselves? True confidence is demonstrated by our willingness to persist, even in the face of resistance. It’s not always easy, but it’s always possible. Influential […]