Broker-owners ask me all the time whether a recruiting system really changes the numbers. Here’s one answer, in the client’s own words. Jeremy and Lindsay Sinnes own John L. Scott Yakima in Yakima, Washington. They started 90 Days to Recruiting Success, Recruiting Insight’s 12-week coaching program, at 42 agents. A year later they sent me […]
Category: Attract Talent
Recruiting and selection for real estate brokerages and teams: who to call, what to say and who to sponsor. Start with The 8 D’s of Agent Movement and Create Your TRIBE.
Stack Your Way to a Stronger Real Estate Brokerage
Habit Stacking for Talent Attraction and Retention I’ve worked with leaders at 500 of the nation’s largest real estate firms, and I’ve found one universal truth: every broker-owner and their staff knows what they should be doing. Call five agents a day. Check in with top producers. Follow up with the recruit who said “maybe next […]
How to Recruit Experienced Real Estate Agents: A Daily System That Works
Recruiting experienced agents is a daily discipline, not a campaign. Here is the activity system, the follow-up model and the numbers that make it work.
The 8 D’s of Agent Movement: Why Agents Really Leave, and Why They Stay
They say it’s the split. It almost never is. Ask an agent why they’re thinking about moving and you’ll usually hear one word: money. A better split. A lower cap. A bigger signing bonus. There’s an old line, usually credited to Henry Ford, that if he’d asked people what they wanted, they would have said […]
Create Your TRIBE: The Recruiting Insight Framework
TRIBE is the Recruiting Insight framework for recruiting and retention: Think, Research, Influence, Block, Embrace. Execution, not the model, wins.
Why Real Estate Agents Leave Their Brokerage, and What Actually Moves Them
Agents rarely leave over commission alone. Agent migration data and the Recruiting 8 D’s show what really moves them, and what brokerage leaders can do about it.
90 Days to Recruiting Success: Make Experienced-Agent Recruiting a Signature Strength
90 Days to Recruiting Success is Recruiting Insight’s 12-week coaching program that makes experienced-agent recruiting a brokerage strength.
How to Retain Top-Producing Real Estate Agents in Any Market
Top producers are the agents every competitor calls first. Here is what the data and the brokerages that grew through the downturn teach us about keeping them.
The Stay Interview
Most brokerages have an exit interview. That’s the conversation where you finally ask a good agent what went wrong, right after they’ve already signed with someone else. That isn’t a retention strategy. It’s an autopsy. Ask before they leave Beverly Kaye and Sharon Jordan-Evans, authors of Love ‘Em or Lose ‘Em, have long championed a simple […]
How to Select the Right Real Estate Agents Before You Sponsor Them
Most retention problems start as selection problems. Here is a practical system for choosing real estate agents who fit your brokerage, produce, and stay.