Maybe you’re a broker-owner who just watched a good agent walk out the door. Maybe you’re a recruiter who has heard “not right now” six times this week. Maybe you’re an agent staring at an empty calendar, an affiliate watching referrals slow down, or a student wondering if you picked the right career at the […]
Category: Lead Others
For real estate managers and leaders who coach, keep and grow their people: sales meetings, coaching conversations and keeping your best agents. Start with Create Your TRIBE, the Recruiting Insight framework.
How Brokerage Leaders Coach Agents to Consistent Production
Consistent production isn’t a personality trait. It’s a set of daily habits that leaders can coach. Here is how brokerage leaders build them in agents.
Action Produces Data. Theory Produces Opinions.
Ten days ago I wrote that one step beats a dozen programs. Last week Joe De Sena reminded me why: complacency kills. The cure isn’t another program. It’s one step. Let’s be real. Every broker-owner I know has a shelf full of programs. Recruiting scripts. Retention playbooks. Onboarding binders. A webinar series bookmarked for “when […]
Stack Your Way to a Stronger Real Estate Brokerage
Habit Stacking for Talent Attraction and Retention I’ve worked with leaders at 500 of the nation’s largest real estate firms, and I’ve found one universal truth: every broker-owner and their staff knows what they should be doing. Call five agents a day. Check in with top producers. Follow up with the recruit who said “maybe next […]
How to Recruit Experienced Real Estate Agents: A Daily System That Works
Recruiting experienced agents is a daily discipline, not a campaign. Here is the activity system, the follow-up model and the numbers that make it work.
Create Your TRIBE: The Recruiting Insight Framework
TRIBE is the Recruiting Insight framework for recruiting and retention: Think, Research, Influence, Block, Embrace. Execution, not the model, wins.
Why Real Estate Agents Leave Their Brokerage, and What Actually Moves Them
Agents rarely leave over commission alone. Agent migration data and the Recruiting 8 D’s show what really moves them, and what brokerage leaders can do about it.
Could Your Agents Write It for You?
In The Compass Came First, post I ended with a question: can you write the one sentence that tells you which way is north? Then the harder one: could your agents write it for you? Here is a way to find out. At your next sales meeting, hand out index cards with one question: Where is this […]
How to Select the Right Real Estate Agents Before You Sponsor Them
Most retention problems start as selection problems. Here is a practical system for choosing real estate agents who fit your brokerage, produce, and stay.
The Clock Came First. The Compass Matters More.
Direction Beats Speed Every Time It was 6:31 in the morning, and my feed had already handed me six productivity systems. Pomodoro. The 3/3/3 Method. The Eisenhower Matrix. Eat the Frog. The Seinfeld Strategy. Time blocking. One graphic promised eight hours of work in four. Another had been shared more than thirteen hundred times. Then […]