Most leaders know what to do. Doing it every day is the hard part.
Most broker-owners know what they should be doing to attract and keep good agents. The hard part is doing it every day, with a system, while running the rest of the business. Recruiting happens in bursts. A good month, then a busy one, then nothing.
90 Days to Recruiting Success is Recruiting Insight’s 12-week coaching program, delivered through CoRecruit, built to fix that. The goal is simple: turn experienced-agent recruiting into a signature strength of your brokerage. This page explains how the program works.
The program at a glance
| Stage | What you build | TRIBE connection |
|---|---|---|
| 1. Build your recruiting foundation | Your niche, your ideal recruit and your value proposition | Research |
| 2. Generate recruiting leads | A recruiting database, referral sources and a full talent pipeline | Research |
| 3. Convert recruiting leads | Better conversations, interviews and decisions | Influence |
| 4. Execute every day | A daily recruiting routine and a resilient mindset | Block and Think |
| After: 30 Days to Retention Success | A retention benchmark and a plan to keep your best agents | Embrace |
The program is built on TRIBE, the Recruiting Insight framework: Think, Research, Influence, Block and Embrace.
The four stages
1. Build your recruiting foundation
Before you generate a single lead, get clear on who you are and who you want.
- Claim your recruiting niche
- Identify your ideal recruiting prospect
- Develop your unique value proposition
2. Generate recruiting leads
Then build a steady flow of the right conversations.
- Build your recruiting database
- Put agent referrals and outside influencers to work
- Develop and maintain a talent pipeline
3. Convert recruiting leads
Most recruiting is lost in the conversation, not the list.
- The psychology of lead conversion
- The discipline of lead conversion
- Conducting an effective experienced-agent interview
- Quick plans and the psychology of change
4. Execute every day
Finally, make it a habit you can keep while running the business.
- Develop an effective recruiting routine
- Foster a resilient recruiting mindset
After the 90 days
Recruit365 keeps the habits going with weekly talent-attraction groups, weekly email accountability and recruiting mastermind meetings.
30 Days to Retention Success covers the other half: keeping the agents you have. You set a retention benchmark, look at the outside pressures on your agents, and work on the psychology and discipline of retention. The foundation of recruiting success is retention.
What we measure
Daily recruiting activity, conversion at each step (conversations, interviews scheduled, interviews held, hires) and 12-month retention of the agents you sponsor. Based on Recruiting Insight client results, leaders who follow the system consistently for one year recruit an additional $10 million in experienced-agent production, which typically adds $20,000 or more in company dollar, a first-year return of four times the investment or more.
For one brokerage that went through the program, read From 42 to 75 Agents in One Year: A Recruiting Case Study.
Who it is for
It’s a fit if you lead a brokerage, office or team, you want experienced-agent recruiting to become a strength, and you will give it focused time every day.
It’s probably not a fit if you want someone else to do all the recruiting for you. Ask about TalentScout, Recruiting Insight’s team that calls experienced agents in your market and sets the appointments. If your main need is new-to-the-business agents, ask about ThirdPool.
One-on-one or small group
Work one-on-one with a Recruiting Insight coach, or in a small group with other leaders who are building the same habits. Most engagements start with a 30-minute conversation about where your brokerage is and where you want it to go. See how we work together.
Want help applying this in your brokerage? Book a 30-minute conversation with Mark at calendly.com/mjsession.
One thought to “90 Days to Recruiting Success: Make Experienced-Agent Recruiting a Signature Strength”