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It's Not Over Until You Win

You Are Not Built in the Wins

03/11/202610/31/2026 Mark D. Johnson Leave a comment

“Successful repetitions build competence. Failed repetitions build resilience.” Read that again. We talk a lot about confidence in this business. We talk about the mindset it takes to knock on a door after a rejection, to pick up the phone after a dead lead, to walk into a listing appointment after losing the last three. […]

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What's Possible?

When You Need Clarity, Subtract.

03/09/202611/11/2026 Mark D. Johnson Leave a comment

Your pipeline is full. Your calendar is stacked. You have three offers pending, two listings coming, and a referral partner who wants lunch this week. And somehow, nothing is moving. Here is what most high performers do in that moment. They add. Another system. Another tool. Another meeting. Another strategy session with themselves at midnight. […]

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AI Is Taking the Process. Your Job Is to Be Human

AI Is Taking the Process. Your Job Is to Be Human

03/08/202611/11/2026 Mark D. Johnson 1 Comment

In March 2026, Anthropic published a study that every real estate professional needs to read. Not to panic. To plan. The research, published March 5, 2026, by Anthropic economists Maxim Massenkoff and Peter McCrory, is titled “Labor market impacts of AI: A new measure and early evidence.” Here’s the number that stopped me cold: AI […]

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The Last Hiring Cycle You'll Run the Old Way

The Last Hiring Cycle You’ll Run the Old Way

03/06/202611/11/2026 Mark D. Johnson 3 Comments

The smartest people in the room are asking the wrong questions. Those aren’t bad questions. They’re just questions for a world that’s already ending. The Claude Code Moment Earlier this year, Anthropic’s Claude Code didn’t improve software development. It retired the entry-level software engineer as a job category. Not in 2030. Now. The industry moved […]

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Doing the right thing is always the right thing.

The Elephant in the Bullpen: What I’ve Discovered About the “Unfaceable”

02/25/202611/11/2026 Mark D. Johnson 1 Comment

We’ve all heard the clichés about “grinding” and “hustle” in this industry. But after years in the trenches watching CEOs scale, recruiters hunt, and top-tier MLOs and agents hit their ceilings I’ve discovered that the real barrier to the next level isn’t a lack of effort. It’s avoidance. There is a fundamental truth I’ve had […]

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It's Not Over Until You Win

The Brick Wall in Your Business? It Is Actually Your Roadmap.

02/23/202610/31/2026 Mark D. Johnson Leave a comment

I was talking to a colleague recently who was convinced the sky was falling. Between the inventory ups and downs and the latest round of law suits and regulatory headaches, they felt like they were constantly playing defense. It is a familiar feeling in our world. If you have been in real estate, lending, or […]

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A System Will Produce What A System Will Produce, Nothing Less and Nothing More

The 100 Year Bond: Build the Rails

02/20/202611/11/2026 Mark D. Johnson Leave a comment

We often hear that big corporations only think about the next three months. But Alphabet, the parent company of Google, just did something that caught my eye. They raised 20 billion dollars through a 100 year bond. Think about that. A bond that outlasts everyone currently sitting in their boardroom. It is a true vote […]

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What's Possible?

The 2035 Pivot: How to Trade “Growth” for “Utility”

02/18/202610/30/2026 Mark D. Johnson Leave a comment

Recently, I posted about the Great Deceleration, that demographic shift coming between 2035 and 2045 where household formation drops to a century-level low. If you missed it, the punchline is simple: the “more people more houses” engine that has powered our industry for 70 years is finally running out of gas. So, I’ve been thinking: If […]

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Control the Controllable

One National Market, Many Different Realities

02/16/202611/11/2026 Mark D. Johnson Leave a comment

Market data as of February 2026. For the latest numbers in your area, see my live Altos Research market report. There is no national real estate market in 2026. There are many, and they are local. The Sun Belt Boom has fragmented. The Coastal Strongholds are resurging. And the notion that a single headline number […]

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Control the Controllable

Data vs. Drama: Direct from the Chief Economist’s Desk

02/13/202611/11/2026 Mark D. Johnson Leave a comment

Market data as of February 2026. For the latest numbers in your area, see my live Altos Research market report. I spent time recently with Lawrence Yun, Chief Economist for the National Association of Realtors, along with my undergraduate and graduate real estate students. While the headlines are busy chasing clicks, Lawrence and I dug into […]

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Mark Johnson, MBA Managing Partner - Recruiting Insight

Mark D. Johnson, MBA
Managing Partner, Recruiting Insight

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