We are still in a supply-constrained market with more demand than supply, meaning in most US markets, it’s still a seller’s market. The facts are the facts…
Real Estate Advertising’s Greatest Hits
By now, Real Estate Advertising’s Greatest Hits is an album all too familiar to us. The tracks unfold, on auto-repeat, in the background of our lives: Find your place Home is your shelter from the storm Real estate made easy Love where you live Search to close An exceptional experience Going the extra mile None […]
When Desire Meets Confusion: What Prospective Sellers Are Thinking Now
According to my friends over at 1000 Watt, current market conditions are, in a word, interesting. Great for sellers, hard for buyers, confusing for agents, and difficult for the supervising brokers. Check out the trends in your area on my Altos Research link. The era of dirt-cheap money ended abruptly, causing many buyers and sellers […]
Willing To Eager
Update: A second, expanded edition of Willing To Eager is in the works. Do you have a story of turning adversity into fuel, or know someone who does? I’d love to hear it for the next edition. Email info@winningtheday.blog. So this just happened… my granddaughter was born yesterday (Maggie Rose), and Willing To Eager was […]
Marketing, Awareness, and Opportunity
1000 Watt Marketing recently completed some original research and asked people a range of questions to identify areas of opportunity and vulnerability in today’s real estate market. There is intense competition for the attention of homeowners. While only 46% report that the agent they bought with has contacted them post-transaction, 28% receive “a lot” of […]
Desire, Sentiment, And Problem Solving
My friends over at 1000 Watt recently completed some original research on home ownership with Millennials and older Gen Z individuals. 600 participated and were made up of 24% living with family and 76% renting independently. Despite the daunting reality of high rates and high prices and the corresponding cultural awareness of an affordability crisis, […]
It’s Not Over Until You Win!
Some of you know I recently relocated to be closer to family, and we’ve been checking out various gyms in the area. One location we visited has a basketball court with a saying written on the wall, “It’s Not Over Until You Win!” That reminded me of a blog I did a while back (re-posted […]
Get Crystal Clear On Who Your Ideal Customer Is
You’re probably already working with various clients if you’re a real estate agent. Newer agents I work with say, “I’ll go anywhere with anyone,” yet the seasoned agents are “Crystal clear on who and where they invest their time and energy.” Have you ever thought about how many different types of buyers or sellers you […]
Decide!
“Each and every day is a given choice. To start over, move forward, change directions. All you have to do is decide.” ~ Tere Arigo Why Deciding Matters Most of us aren’t stuck because we lack options. We’re stuck because we haven’t chosen one. Every day you put off a decision, you pay for it […]
AI and ChatGPT
My coast to coast airplane ride mindset: Geoff Colvin’s “Humans Are Underrated. What High Achievers Know That Brilliant Machines Never Will.” With all the buzz on AI and ChatGPT I was reflecting on this leading edge book from 2015. The answer lies not in the nature of technology but in the nature of humans. Regardless […]