Now is not the time to sit back and see how things turn out. You’ll be left behind.
Last year 18% of agents changed firms across the US and a recent survey from Inman news 39% of agents plan to switch brokerages this year-up 56% from those who shared a similar desire in 2023.
Old math / new math – regardless of what number you believe – that’s a lot of movement and right now somewhere between 25% up to 39% of your own agents are looking to make a move.
Why?
Uncertainty … with all the changes, all the news are you LEADING or going SILENT?
What’s missing?
- 52% want more referrals and leads
- 44% want better training and education
- 42% want more support
What’s on their “must have” list?
- 93% want to be connected to a trusted/recognizable brand
- 88% want top-notch marketing and advertising support
- 82% want leading edge technology and tools.
Look this is what we do – if you need help we should have a conversation. Yet, in the meantime I’d leave you with this: quickly go on the OFFENSE immediately to re-recruit the keepers.
- Identify who in your office is most likely to leave and proactively start re-recruiting them. Find out what they’re missing and fix the problems before it’s too late.
- Energized Recruiting: If you have strong solutions in the areas where agents are feeling deficits, step out in confidence and get connected to as many prospects as possible.
- Use the survey findings as a guideline to prepare scripts and talking points that address these issues.
- Plan talent attraction events that highlight your expertise in the areas where they are feeling deficiencies.
At the end of the day YOUR SYSTEM PRODUCES WHAT IT PRODUCES NOTHING LESS NOTHING MORE – we can help you get the right systems in place to win the day.
