L>C=W
The knowledge economy drives continuous learning.
The top 1% are lifelong learners, and curious. Millennials are leading the way in continuous learning.
Learn more, earn more.
In a world of rapid change and increasing complexity, the winners will be those who can keep their L>C. That is, the learning rate must be greater than the rate of change and greater than the rate of their competition.
“Ancora Imparo.” This translates to: I am still learning. ~ Michelangelo
What does your real estate practice have in common with toothpaste?
More than you might think.
Example – What would happen if I squeezed a toothpaste tube with the CAP on?
You and your business have a capacity, and that capacity is only as good as the systems you have in place. My favorite saying is: “a system will produce what a system will produce, nothing less, nothing more.”
Not getting the results you want?
Be hard on the systems and soft on the people.
In 1955, Northcote Parkinson came up with the theory that the demand for an economic good expands to match its supply. In economics, this is called “induced demands.” It’s why, for example, expanding roads never actually reduces traffic congestion because more drivers show up to fill those extra lanes.
The same is true for work, hobbies, and school.
Work always expands to fill the amount of time you make available to complete it. For example, if there are six months available to complete a project, you’ll spend six months working on it. Give yourself only one month, however, and you’ll get the same amount of work done in one-sixth of the time.
Lesson 1:
Assign a time frame to everything. Ask yourself and your team: “how much and by when?”
Lesson 2:
Lead with profit
In traditional accounting models, sales growth is what leads to profit; what’s the saying: you have to spend money to make money. But what happens is you can sacrifice profit for the sake of growth. Ideally, we can do both… yet in a shifting market… our task is clear:
Lead With Profit
Flip the script: profit leads to growth.
“More growth can happen when there’s less money.”
Say that again.
“More growth can happen when there’s less money.”
Become More Resourceful
When there’s less supply available, we become more innovative in extracting more value from what remained. So, taking our profit first and having less money available for operating expenses facilitates growth because it forces us to be innovative.
Lead With Profit – How?
A system – your systems – will produce what a system will produce, nothing less, nothing more. If you are not getting the results you want: be hard on the systems and soft on the people.
Lessons from an NBA coach: “We are learning to win!”
Several years ago, I had lunch with NBA Coach Scott Brooks (Oklahoma Thunder), and my notes came up in my memories today; they are just as relevant now as they were then:
When going through a losing streak, we focused on the fundamentals and the mental state of “we are learning to win!”
Learning to win!
#WinTheDay
PS: Looking to increase your real estate team or office recruiting game? Book a demo to find out how we can 5X your ROI.
Once you choose, hope anything is possible.
Making any change in your business is all about taking action. The top 1% leverage the compound effect by taking small steps to win the day.
Action verbs in your purpose statement can be helpful in taking daily action, like this one:
“To inspire and guide myself and others to create a fulfilling and hopeful future for themselves and others. My activities, intentions, and goals emerge from this basic purpose.”
I love inspiring, guiding, and finding hope in the chaos.
What action verbs inspire you?
#100DaysOfSuccess
PS: Looking to increase your real estate team or office recruiting game? Book a demo to find out how we can 5X your ROI.
To delay is to make the right decision harder.
Indecision is a decision.
Not deciding is a choice. The compound effect.
Decisions are made whether we make them or not.
Time is our enemy, and time ALWAYS wins.
To delay is to pay!
Blaming, judging, and excuses are all avoidance tactics.
The top 1% don’t spend too much time in this arena.
#100DaysOfSuccess
PS: Looking to increase your real estate team or office recruiting game? Book a demo to find out how we can 5X your ROI.
Equinox’s campaign “We Don’t Speak January” caught my attention. Equinox did not offer new members the opportunity to join on January 1st, which made a statement about the type of member they wanted. In their words, “it’s not you; it’s January.”
The company called the month of January “a fantasy, delivered to your door in a pastel-colored box.” The point they wanted to make is you are not a New Year’s resolution. Your business doesn’t start at the beginning of the year. And that’s not what being part of Equinox is about.
After some criticism and media buzz, the company doubled down on the campaign by posting, “January is a language we don’t understand…” followed by:
Around the same time this campaign broke, I had some update calls with brokerage leaders from across the country, and they don’t do January either; say what? I heard different words from them, like:
Bold. These leaders are attracting the ideal type of associate selected to join their office. They were clear on the characteristics and types of agents they wanted and did not want. Empowering.
What’s the saying, “all agents are agents, yet not all agents are REALTORS®.” Do you want them all or just the ones that match your culture?
The Equinox campaign ended with “we don’t speak January – and neither do you.” What about you?
It’s not you; it’s January.
PS: Looking to increase your real estate team or office recruiting game? Book a demo to find out how we can 5X your ROI.
#WinTheDay
The acquisition of Realtor.com could boost competition, says Mark Johnson, Co-Founder of CoRecruit and former CEO of JPAR – Real Estate.
I recently had a call with Candace Evans, the Founder and Creator of CandysDirt.com, and she asked me if the CoStar and Move proposed acquisition was a big deal. My answer was yes! The rumor on the street – started at the Inman Connect Conference – is a possible acquisition price of $3 billion dollars, and that certainly is a big deal.
My business acquaintance and friend, Steve Murray, co-founder of REAL Trends, said, “I’m not convinced a sale would have a meaningful impact for real estate brokerages. These firms think if they control the information, they’ll control the distribution of buyers and sellers to agents and change the economics to where they’ll be getting a bigger share of the commission dollar. I suppose all those things are possible, but Zillow hasn’t been able to pull it off.”
Rupert Murdoch’s News Corporation purchased Move Inc. for nearly $1 billion in 2014, followed by the 2018 acquisition of the Austin, Texas-based lead-generation firm OpCity. CoStar has spent more than $2 billion on residential real estate deals over the last decade, beginning in 2014 with Apartments.com and later acquiring Homesnap in 2020 to launch Citysnap. CoStar’s market cap has more than doubled since 2018 to $32 billion, compared to Zillow’s $10 billion.
You never know the true motivations of sellers and buyers, yet for Move, it could be cashing out at the right time to focus on other aspects of the business, and it seems CoStar might be taking advantage of a strong cash position and difficult market conditions to make a strategic acquisition at a favorable price. CoStar understands the business and has a strong track record of adding value. A new owner always brings new ideas and new innovations, and that typically drives more competition. And competition always creates more favorable pricing for users. For agents, teams, and brokers, this could be really good news.
Across the industry, you are seeing major players acquire tools and technology to serve the consumer and the agent from the contemplation of a home sale or purchase all the way through to closing, funding, and post-sale support. So this will not be the last acquisition we hear about as the big players in the industry want to capture a larger share of more services within the nearly 5 million homes sold each year.
There seems to be today an endless array of conference opportunities for agents, team leaders, and broker-owners. Inman Connect, both New York and Las Vegas are two worth considering. This year’s New York event did not disappoint with something for everyone to learn or network.
Katie Lance from Katie Lance Consulting delivered a powerful update on social media, Facebook Live and Video. In her talk, Katie pointed out that Facebook Live is more effective when promoted ahead of time and when you engage the audience with polls or surveys. For short-form videos, Katie recommends obviously to be quick, to the point, have a hook and use appropriate hashtags and captions.
For agents, one of the favorite sessions was the session on “How To Win Listings In A Competitive And Challenging Market.” For company leaders, the CEO connect session was powerful, and team leaders participated in sessions on growth. Of special note, Ryan Serhant spoke to every person who wants to be a real estate agent regardless of race, gender, handicap, military status, or personality style. Rayna said, “even if you have no personality, you can sell real estate to anyone, anywhere, anytime.” Virtual replays are available to purchase on the Inman website.
A hot topic at the bar and after parties was the possible acquisition of REALTOR.com from MOVE by CoStar.
So regardless of what conference you attend, you might want to consider my 4 Step Post-Conference Guide. Professional conferences are an unparalleled opportunity to build your network, get new ideas, deepen connections, get out of your routine, and shake things up.
Yet so many of us fail to act… why?
Because you probably went home with loads of information to digest and a feeling of being overwhelmed. So, plan a post-conference action plan that empowers you. The key to a successful post-conference routine is taking ACTION.
Here are 4 steps to maximize your conference investment:
So, there you have it, 4 steps to win the post-conference game.
As a real estate professional or affiliate service provider, do you ever wonder,
“How can I be more outcome focused?”
If the answer is yes, you’ll find value in this post.
The latest numbers show roughly 2 million licensed real estate agents in the United States. That’s about one agent for every 52 households. About 65% of these agents (1.3 million ) choose to be held to a higher standard and join the National Association of REALTORS®.
What’s the difference? That title REALTOR® is essential to know because it separates the professionals from the rest. Becoming a member requires adherence to a strict Code of Ethics and agree to be held accountable by a local board. All agents are agents, yet not all agents are REALTORS®; there is a difference.
As you can imagine, professional real estate sales is a competitive space. Not too long ago, nearly 5.3 million homes sold in the US annually, which means, on average, the typical agent closes three transactions.
‘The secret of getting ahead is getting started’ ~ Mark Twain
Productivity matters as today’s modern consumers want to be confident that they deal with a full-time professional, not a hobbyist. Productivity matters to the top producing associate as they desire to be surrounded by other high-producing full-time professionals.
Iron sharpens iron is the mindset for peak performance.
There are four factors you need to create any outcome.
Mindset is #1 because, without it, you are paralyzed. You can have the best strategy, yet you will struggle to execute consistently if you are not in a growth mindset.
A solid game plan is second, as all top performers I’ve studied have one. A start-to-finish step-by-step checklist that is simple to follow and execute. Now you may have seen these two great quotes about planning from Dwight Eisenhower, a 5 Star General, and our 34thPresident:
“No plan ever survives the first contact with the enemy,” and “In preparing for battle, I have found that planning is useless, yet planning is indispensable!”
Meaning the skill of being adaptable – quick on your feet – is critical to success in any endeavor.
Skills come in third, as we all need the skills to execute the game plan. One of the four critical skills for the modern sales professional is understanding “why they buy.” Once you have mastered why they buy, your results will skyrocket.
Fourth, what’s in your tool bag? Tools help you uncover and serve buyers, sellers, and investors. Tools can help you automate, eliminate, or delegate critical tasks. Top performers have essential systems for operations – a CRM, for example – and marketing automation.
Teams. One of the trends in professional real estate sales is teaming up. It’s hard to go solo; even the Lone Ranger had Tonto. Teams outproduce an individual and create a better consumer experience for the client and a better quality of life for the agent. CoRecruit recently released a comprehensive guide covering the six factors to master before you create a team, part of which is covered in the blog to team or not to team.
Some suggest that professional coaching makes a difference in your performance; our survey shows that to be true. Yet, our survey also showed that being an active member of a small weekly accountability group can be just as effective. Those agents that participated in both – coaching and small groups – created exponentially higher earnings.
There you have it, four ways plus a bonus way to be more productive.
“Don’t count the days. Make the days count” ~ Muhammad Ali.
