You’ve felt it, right? That sense that clients are coming in with their guards a little higher these days? Maybe they’re more skeptical, questioning every detail, or just generally seem a bit more on edge. Well, it’s not just in your head. Society as a whole is experiencing a dip in how much we trust […]
Author: Mark D. Johnson
Mark D. Johnson, MBA, is Managing Partner of Recruiting Insight and the former CEO of the nation's 35th largest brokerage firm, which he grew roughly fivefold to $8 billion in annual sales. A real estate broker since 2000 and a California licensed broker, he is adjunct faculty at Chapman University and South Orange County Community College District, and author or co-author of six California real estate textbooks and the book Up In Your Business. He coaches broker-owners, managers and recruiters on recruiting, retention and leadership.
Embracing Character: The Rising Appeal and Opportunity in Mature Homes
In today’s dynamic housing market, a fascinating trend is emerging: the growing prominence of mature homes. As of 2024, the typical home finding a new owner has a rich history, a testament to its enduring appeal and the evolving landscape of American housing, according to a recent assessment by Redfin. While the price difference between […]
Onward & Upward: Key Advice for Your Journey
A heartfelt congratulations to all my college-level real estate students, especially my seniors! Whether you are transferring to a four-year institution, advancing to the next stage of your academic or professional journey, or diligently pursuing your unique dreams, I commend your dedication and wish you profound success in all your future endeavors. This is a […]
Stop Wishing, Start Doing: My Take on Dr. Bill Dyment’s Killer Goal-Setting Advice
Alright, let’s get real. We all have goals, big and small. But how many of them actually see the light of day? If you’re like most people, a frustrating number of those ambitions end up as “nice ideas” that never quite materialize. It’s a tough pill to swallow, especially when we want to see ourselves […]
Stupidly Smart Marketing: How to Hijack Heuristics and Win Attention
Let’s Be Real: Your Audience Isn’t a Robot (And That’s Great News!) Tired of crafting elaborate marketing strategies only to see them fall flat on social media? It might be time to get “stupidly smart” about how people really think. The core ideas for this post are sparked by the compelling insights from the article […]
Beyond the Inbox: Are You Using the Right Level of Communication?
Let’s talk about connecting with people. In today’s world, we’re swimming in communication tools, right? Emails, texts, DMs, video calls, social media comments… the list goes on. We can reach almost anyone, almost instantly. But here’s a question I’ve been mulling over: With all this connecting, how much are we actually connecting? You know that […]
Drowning in To-Dos? Find Your “ONE Thing” and Actually Get Stuff Done
Does this sound familiar? Your day is packed. You’re bouncing from meeting to email to urgent task, maybe grabbing lunch at your desk (if you’re lucky). You feel busy, constantly putting out fires. But at the end of the week, you look back and wonder… did I actually make progress on the things that really […]
Breaking Through: Overcoming the Mindset Blocks Stalling Your Real Estate Success
Ever feel like you’ve hit an invisible ceiling? You know the potential is there: more closings, a stronger team, more freedom. But progress feels like wading through mud. It’s easy to blame the market, rates or lead flow. Those matter. But the biggest barrier is usually closer to home. It’s the beliefs we hold about […]
Navigating the AI Frontier: Practical Skills to Conquer Your Concerns and Thrive in Real Estate
The whispers (and sometimes shouts) about Artificial Intelligence in real estate are everywhere. You might be excited by the possibilities, or perhaps a little (or a lot!) overwhelmed. Questions like, “What is this thing anyway?” and “Will it take my job?” are completely valid. The truth is, AI isn’t about replacing the human touch that […]
Mind Blown: How Your Thoughts Are Actually Scripting Your Reality
Ever feel like life just happens to you? Like you’re constantly dodging curveballs or just reacting to whatever the world throws your way? I get it. And honestly, sometimes the whole “create your own reality” thing can sound a bit… out there. Maybe even like it’s blaming people for tough times, which nobody asks for. […]