Ever hit a wall where you just can’t seem to get motivated, even when you know you need to? There’s a powerful technique, rooted in research on addiction, that can help you overcome these moments and achieve your goals: Functional Imagery Training (FIT). FIT is a psychological technique that uses your imagination and all your […]
Tag: Sales Meeting Content
Real Estate Market Update – June 26, 2023
Monday observation: Since May of ’23, housing inventory for sale on a National basis has grown nearly 10%, giving buyers more options, while nearly 10% of sellers have taken a price reduction. Days on the market – depending on the price range – are hovering from 35 to 56 days. What’s it mean? HMU. Need […]
What’s Happening In The Real Estate Market?
What’s Happening In The Real Estate Market? We are still in a supply-constrained market with more demand than supply, meaning in most US markets, it’s still a seller’s market. The facts are the facts: there is not enough inventory of homes for sale to meet the demand of buyers. Check out your local market stats […]
Real Estate Advertising’s Greatest Hits
By now, Real Estate Advertising’s Greatest Hits is an album all too familiar to us. The tracks unfold, on auto-repeat, in the background of our lives: Find your place Home is your shelter from the storm Real estate made easy Love where you live Search to close An exceptional experience Going the extra mile None […]
When Desire Meets Confusion: What Prospective Sellers Are Thinking Now
According to my friends over at 1000 Watt, current market conditions are, in a word, interesting. Great for sellers, hard for buyers, confusing for agents, and difficult for the supervising brokers. Check out the trends in your area on my Altos Research link. The era of dirt-cheap money ended abruptly, causing many buyers and sellers […]
Willing To Eager
So this just happened… my granddaughter was born yesterday (Maggie Rose), and Willing To Eager was finally published. Please, but not satisfied: Several months behind schedule; looking at it now so many things I would improve. That means there will be a second expanded edition with many more success stories – from many of you […]
Marketing, Awareness, and Opportunity
1000 Watt Marketing recently completed some original research and asked people a range of questions to identify areas of opportunity and vulnerability in today’s real estate market. There is intense competition for the attention of homeowners. While only 46% report that the agent they bought with has contacted them post-transaction, 28% receive “a lot” of […]
Desire, Sentiment, And Problem Solving
My friends over at 1000 Watt recently completed some original research on home ownership with Millennials and older Gen Z individuals. 600 participated and were made up of 24% living with family and 76% renting independently. Despite the daunting reality of high rates and high prices and the corresponding cultural awareness of an affordability crisis, […]
It’s Not Over Until You Win!
Some of you know I recently relocated to be closer to family, and we’ve been checking out various gyms in the area. One location we visited has a basketball court with a saying written on the wall, “It’s Not Over Until You Win!” That reminded me of a blog I did a while back (re-posted […]
Get Crystal Clear On Who Your Ideal Customer Is
You’re probably already working with various clients if you’re a real estate agent. Newer agents I work with say, “I’ll go anywhere with anyone,” yet the seasoned agents are “Crystal clear on who and where they invest their time and energy.” Have you ever thought about how many different types of buyers or sellers you […]