Accept, reflect, and redirect.

The Deals That Defeat You Are Doing Something Else

“This is how we grow: by being defeated by greater and greater things.” ~ Rainer Maria Rilke, The Book of Images.

There is a moment in every real estate or mortgage career when the challenge in front of you is bigger than anything you have handled before.

Maybe it is your first luxury listing in a neighborhood where the clients expect a level of service you have not delivered yet. Maybe it is a complex commercial deal with moving parts you are still learning. Maybe it is building a team for the first time and realizing that leading people is an entirely different skill than producing.

Most people in that moment feel like they are failing. They are not. They are growing.

The problem is we have been conditioned to treat difficulty as a signal to stop. To pull back. To find the lane that feels more comfortable. But discomfort is not a warning. It is a marker. It tells you exactly where your edge is.

The agent who only takes the listings they are certain to win never finds out what they are actually capable of. The MLO who only works the loan types they know cold never builds the range that separates good from exceptional.

Rilke was not writing about real estate in 1902. But he understood something about ambition that applies to every producer in this business. The things that stretch you, shake you, and occasionally beat you are not obstacles to your growth. They are the mechanism of it.

You do not grow by mastering what is already easy. You grow by taking on what is just beyond you and staying in the fight long enough to figure it out.

The next time a deal, a client, or a challenge makes you feel overmatched, pay attention to that feeling. It means you are in the right room.

Framework: This post is part of Action Produces Data, the coaching framework for consistent production: take the next right action, track it and let the results, not opinions, guide what you do next.

Accept, reflect, and redirect.

Want help applying this in your brokerage? Book a 30-minute conversation with Mark at calendly.com/mjsession.

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Mark D. Johnson

Mark D. Johnson, MBA, is Managing Partner of Recruiting Insight and the former CEO of the nation's 35th largest brokerage firm, which he grew roughly fivefold to $8 billion in annual sales. A real estate broker since 2000 and a California licensed broker, he is adjunct faculty at Chapman University and South Orange County Community College District, and author or co-author of six California real estate textbooks and the book Up In Your Business. He coaches broker-owners, managers and recruiters on recruiting, retention and leadership.

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