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Tag: Goal Setting

It's Not Over Until You Win

The Brick Wall in Your Business? It Is Actually Your Roadmap.

02/23/202610/31/2026 Mark D. Johnson Leave a comment

I was talking to a colleague recently who was convinced the sky was falling. Between the inventory ups and downs and the latest round of law suits and regulatory headaches, they felt like they were constantly playing defense. It is a familiar feeling in our world. If you have been in real estate, lending, or […]

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Control the Controllable

One National Market, Many Different Realities

02/16/202610/30/2026 Mark D. Johnson 10 Comments

Market data as of February 2026. For the latest numbers in your area, see my live Altos Research market report. There is no national real estate market in 2026. There are many, and they are local. The Sun Belt Boom has fragmented. The Coastal Strongholds are resurging. And the notion that a single headline number […]

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Control the Controllable

Data vs. Drama: Direct from the Chief Economist’s Desk

02/13/202610/30/2026 Mark D. Johnson 3 Comments

Market data as of February 2026. For the latest numbers in your area, see my live Altos Research market report. I spent time recently with Lawrence Yun, Chief Economist for the National Association of Realtors, along with my undergraduate and graduate real estate students. While the headlines are busy chasing clicks, Lawrence and I dug into […]

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It's Not Over Until You Win

The Breakthrough is One “Touch” Away: Why Activity Always Defeats a Slump

02/11/202610/31/2026 Mark D. Johnson Leave a comment

I’ve had a number of calls lately with clients who feel like they are caught in a “bad luck” streak. Between deals falling through at the eleventh hour and a sudden lack of momentum, I can hear it in their voices: the mindset is ripe for a tanking. When the scoreboard isn’t reflecting your effort, […]

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A System Will Produce What A System Will Produce, Nothing Less and Nothing More

What I’ve Been Practicing: The 72-Hour Reset

02/09/202610/31/2026 Mark D. Johnson 2 Comments

I wanted to share something a little more personal today. I follow an Instagram account called psychologyposts_, and every so often, a concept hits me right when I need it. Lately, I’ve been trying to lean into a specific idea they shared about what to do when you wake up feeling “heavy” or directionless. With our […]

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What's Possible?

The “Boring” Path to Extraordinary Results

02/06/202610/31/2026 Mark D. Johnson Leave a comment

We’ve all been there. You sit down at your desk, open the CRM, and the list is staring back at you: past clients, recruiting prospects, and referral partners. These are the people who actually drive your business. But then, that little voice creeps in. “I know I should make these follow-up calls today… but maybe I’ll just tweak […]

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What's Possible?

How to Stay Sane When the World Feels Like a Mess

02/04/202610/31/2026 Mark D. Johnson Leave a comment

You’ve felt it. The cashier who won’t make eye contact. The family group chat that’s gone silent after someone shared the “wrong” article. The coworker who used to chat by the coffee maker now just nods and walks past. It’s not just that people disagree anymore. It’s that we’ve stopped knowing how to be around […]

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What's Possible?

One Ancient Formula for Real Success

02/02/202610/31/2026 Mark D. Johnson 2 Comments

I came across an article in The Atlantic recently that’s been rattling around in my head. It hit on something I see constantly, whether I’m standing in front of a classroom or sitting across from executives and top recruiters. We’re all chasing what we call the “good life.” Here’s the thing about real estate and closing services: […]

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What's Possible?

Beyond the Power of One: How to Build an Unshakeable Pipeline

01/30/202610/31/2026 Mark D. Johnson 1 Comment

In this business, the most dangerous number is one. One lead source, one niche, one referral partner. If that single pillar crumbles due to a market shift, a policy change, or a competitor, your entire production floor collapses. We preach this to our agents, but as leaders, recruiters, and high-performance MLOs, we often fall into […]

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The Spirit is Willing, but the Schedule is a Mess

The Spirit is Willing, but the Schedule is a Mess

01/28/202610/31/2026 Mark D. Johnson 1 Comment

If you’re a Broker-Owner, a recruiter, or a high-performance agent, you’re wired for the “big win.” You’ve got the drive to hit massive production goals, but when it comes to the daily grind of prospecting and business development, the wheels usually fall off by Tuesday. It’s the classic dilemma:  The Spirit is Willing, but the […]

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Mark Johnson, MBA Managing Partner - Recruiting Insight

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