Sometimes you win, sometimes you learn.

Courage

You’re only courageous when you do what’s right despite your fear.

Think about it; anyone who ever beat the odds did so despite their fear! They beat the odds because:

  • they were desperate and felt as if they had no choice;
  • they were inspired by somebody else’s example;
  • they were angry at injustice;
  • they were moved by a need;
  • they said to themselves, ‘If not me, then whom? If not now, then when?; or
  • they didn’t think much about it

What are you waiting for? A feeling of courage? Forget it; it doesn’t exist! You’re only courageous when you do what’s right despite your fear.

Courage in Real Estate

In our business, courage rarely looks dramatic. It looks like:

  • Making the call you have been putting off.
  • Telling a seller the truth about price.
  • Having the hard conversation with an agent who is coasting.
  • Asking for the referral, the listing or the commitment.

The fear doesn’t go away first. You act, and then it shrinks. Pick one of these and do it today.

Sometimes you win, sometimes you learn.
Sometimes you win, sometimes you learn.

Framework: This post is part of Action Produces Data, the coaching framework for consistent production: take the next right action, track it and let the results, not opinions, guide what you do next.

Want help applying this in your brokerage? Book a 30-minute conversation with Mark at calendly.com/mjsession.

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Mark D. Johnson

Mark D. Johnson, MBA, is Managing Partner of Recruiting Insight and the former CEO of the nation's 35th largest brokerage firm, which he grew roughly fivefold to $8 billion in annual sales. A real estate broker since 2000 and a California licensed broker, he is adjunct faculty at Chapman University and South Orange County Community College District, and author or co-author of six California real estate textbooks and the book Up In Your Business. He coaches broker-owners, managers and recruiters on recruiting, retention and leadership.

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