You’re only courageous when you do what’s right despite your fear.
Think about it; anyone who ever beat the odds did so despite their fear! They beat the odds because:
- they were desperate and felt as if they had no choice;
- they were inspired by somebody else’s example;
- they were angry at injustice;
- they were moved by a need;
- they said to themselves, ‘If not me, then whom? If not now, then when?; or
- they didn’t think much about it
What are you waiting for? A feeling of courage? Forget it; it doesn’t exist! You’re only courageous when you do what’s right despite your fear.
Courage in Real Estate
In our business, courage rarely looks dramatic. It looks like:
- Making the call you have been putting off.
- Telling a seller the truth about price.
- Having the hard conversation with an agent who is coasting.
- Asking for the referral, the listing or the commitment.
The fear doesn’t go away first. You act, and then it shrinks. Pick one of these and do it today.
Framework: This post is part of Action Produces Data, the coaching framework for consistent production: take the next right action, track it and let the results, not opinions, guide what you do next.
Want help applying this in your brokerage? Book a 30-minute conversation with Mark at calendly.com/mjsession.
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