The top 1% understand this:
- Fear causes you to lose your focus
- Greed causes you to lose your focus
The remedy?
Do the opposite:
- Hope creates focus
- Generosity creates focus
- Alignment with your purpose creates focus
From 1957 till his assassination in 1968, Martin Luther King, Jr. traveled over six million miles. He spoke over twenty-five hundred times, appearing wherever there was injustice, leading to the passage of the Civil Rights Act (1964).
Steve Jobs, renowned for his ability to focus, memorably explained that “focusing is about saying no,” so you create more time for your primary yes.
What Steals Focus in Our Business
- Fear sounds like: “What if the market drops?” “What if this recruit says no?”
- Greed sounds like: chasing every lead, every shiny tool, every deal, and finishing none.
Creating Focus on Purpose
- Hope: write down one reason this month can be your best.
- Generosity: start the day by helping someone: a past client, a newer agent, a colleague.
- Purpose: check today’s to-do list against your one or two big goals. Anything that doesn’t serve them is a candidate for “no.”
Focus isn’t about doing more. It’s about protecting your primary yes.
What do you need to say no to?
Framework: This post is part of Action Produces Data, the coaching framework for consistent production: take the next right action, track it and let the results, not opinions, guide what you do next.
Want help applying this in your brokerage? Book a 30-minute conversation with Mark at calendly.com/mjsession.
