What Is Your Promise?

Consumers, your agents, will be loyal to brands that deliver what they need: dependability, service, exceptional service, or exceptional value. When a brand consistently meets a need, it becomes a brand promise and the company’s identity. FedEx, for example, the brand promise is “when it absolutely positively has to be there overnight.” FedEx consistently delivers […]

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7 Ways To Increase Hope

Have you heard of The Hope Quotient by Ray Johnston? 7 ways to increase hope: Recharge your batteries, don’t run on empty; Raise expectations by replacing FEAR with FAITH; Refocus on the future as anything is possible; Play to your strengths, delegate, outsource or eliminate the rest; Don’t go it alone; <– read that 2X […]

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L > C = W

The knowledge economy drives continuous learning. The top 1% are lifelong learners, and curious. Learn more, earn more. In a world of rapid change and increasing complexity, the winners will be those who keep their L > C. That is, the learning rate must be greater than the rate of change and greater than the […]

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Don’t Let Your Conference Inspiration Fade Away: A 4-Step Post-Conference Guide

Just attended a real estate conference like Inman Connect? Feeling inspired and loaded with new ideas? Conferences offer incredible opportunities to boost your knowledge, network with peers, and get pumped up for your business. Here’s the key: Turning That Inspiration Into Action. So many attendees return home overwhelmed and never implement what they learned. Don’t […]

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Successful Thinking

Successful thinking.  David Schwartz said it well: “Where success is concerned, people are not measured in inches or pounds, or college degrees, or family background; they are measured by the size of their thinking.”  From Maxwell: When Jack Welch would tell a GE employee that an ongoing relationship was more important than the sale of […]

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