Most retention problems start as selection problems. Here is a practical system for choosing real estate agents who fit your brokerage, produce, and stay.
Tag: Real Estate Managers
The Clock Came First. The Compass Matters More.
Direction Beats Speed Every Time It was 6:31 in the morning, and my feed had already handed me six productivity systems. Pomodoro. The 3/3/3 Method. The Eisenhower Matrix. Eat the Frog. The Seinfeld Strategy. Time blocking. One graphic promised eight hours of work in four. Another had been shared more than thirteen hundred times. Then […]
Everything Is Borrowed. Only Time Is Yours.
Inspired by Seneca’s first letter to his friend Lucilius, written almost two thousand years ago. Seneca was one of the richest men in Rome. Villas. Vineyards. A fortune most senators could only dream about. He tutored the young Nero and then served as one of the emperor’s closest advisors. Power, access, reputation. He had all […]
Humility in the Dark, Conviction in the Light
Two Olympic golds. One silver. One standard. Freestyle skier Eileen Gu captured elite performance psychology in eleven words: “I train like I’ve never won, and I compete like I’ve never lost.” It sounds great on a motivational poster. But look closely at what it actually asks of you on an ordinary Tuesday morning. Gu’s equation […]
They’re Asking for a Faster Horse
Dollars Is Seventh on Our Own List. It’s the Only One They Ask About. Every leader in real estate knows how the recruiting conversation starts. An agent sits down, glances at the numbers, and asks the question you can set your watch by: “What’s your split?” And if we aren’t careful, we answer it. We […]
Why the Best Leaders Let People Flounder
Inspired by bestselling author and journalist Charles Duhigg’s research on how the best students and teachers excel. With the new school year starting, parents and kids are adjusting to new routines and fresh classrooms. But the research on how people actually master new skills is not just for students. As some of you know, besides […]
Four Blueprints for Turning Vision into Reality
Listening to my bachelor’s degree students pitch their business dreams this past week brought a jolt of energy into the room. Their drive is infectious. They see clear problems to solve, markets to capture, and lives they want to build. Sitting there listening, I kept coming back to a single question: What actually turns a […]
Being Larger Than the Situation
Here is a simple test for your mindset today: Do your circumstances dictate your mood? Or do you choose your mindset, and treat the situation as simply something to respond to? One sign of mental toughness is being larger than the situation. The less your mood depends on your circumstances, the more mentally tough you […]
Stack Your Way to a Stronger Real Estate Brokerage
Habit Stacking for Talent Attraction and Retention I’ve worked with leaders at 500 of the nation’s largest real estate firms, and I’ve found one universal truth: every broker-owner and their staff knows what they should be doing. Call five agents a day. Check in with top producers. Follow up with the recruit who said “maybe next […]
Configure the AI Before You Configure the Deal
Inspired by a recent Mark Cuban post on X. Mark Cuban posted a concept recently that I haven’t been able to stop thinking about. He noted that if he were a doctor with a private practice, he wouldn’t just hand a patient a referral and send them home. Instead, he would sit down with them […]









