Equinox’s campaign “We Don’t Speak January” caught my attention. Equinox did not offer new members the opportunity to join on January 1st, which made a statement about the type of member they wanted. In their words, “it’s not you; it’s January.” The company called the month of January “a fantasy, delivered to your door in […]
Tag: Real Estate Managers
CoStar and Move: A Match Made In Heaven?
The acquisition of Realtor.com could boost competition, says Mark Johnson, Co-Founder of CoRecruit and former CEO of the nation’s 35th largest brokerage firm. I recently had a call with Candace Evans, the Founder and Creator of CandysDirt.com, and she asked me if the CoStar and Move proposed acquisition was a big deal. My answer was […]
Don’t Let Your Conference Inspiration Fade Away: A 4-Step Post-Conference Guide
Just attended a real estate conference like Inman Connect? Feeling inspired and loaded with new ideas? Conferences offer incredible opportunities to boost your knowledge, network with peers, and get pumped up for your business. Here’s the key: Turning That Inspiration Into Action. So many attendees return home overwhelmed and never implement what they learned. Don’t […]
It’s Not Necessarily How Hard You Try; Ask Avis
It’s not necessarily how hard you try; ask Avis. The top 1% know you can spend an inordinate amount of effort inefficiently and gain nothing, and sometimes you can invest less effort more efficiently and gain plenty. Choose more often what’s important over what’s urgent. The best entrepreneurial drug: momentum. And the hardest part of […]
Stop Incremental Growth: How to Take a Quantum Leap in Your Real Estate Practice
We live in a world of exponential change. Just think, today’s smartphones have the computing power of the entire US government in 1983! This kind of rapid advancement isn’t limited to technology; it’s possible in your business too. Are you tired of slow, incremental growth? Do you dream of making a significant leap forward? The […]
What Story Are You Telling Yourself?
Have you ever thought that the person you have the most conversations with is YOU? And if that is the case for you and me, then the next natural question is, “what story are you telling yourself?” Various studies suggest we have anywhere from 6,200 up to 60,000 thoughts a day! Not sure who counted […]
Technology vs. Relationships
Technology vs. Relationships. The top 1% approach it differently. Peter Sheehan, a leading expert on generational change and business performance, wrote about how peak performers use technology yet stay in touch with genuine relationships. There are over twenty different ways to affirm others, but you can reduce them to just two verbs: Notice and Verbalize. […]
Why Do Most Efforts To Change Fail?
Well, that is a bummer of a headline! Read on. “Everyone thinks of changing the world, but no one thinks of changing himself.” ~ Leo Tolstoy According to Harvard professor Dr. John Paul Kotter, and confirmed by my coaching experience, efforts to change fail due to a lack of a STRONG sense of URGENCY. In […]
Top Gun: What The 1% Do Consistently
Think about it. In sports, and all other endeavors, the game is won in the days, weeks, and even months leading up to the actual game, event, or project. The game is won in preparation. Watching films of previous games, memorizing plays, hitting the gym, eating correctly, and even getting enough sleep. Professional real estate […]
Beyond the Surface: Discovering Your True “Why”
A few years ago, I was coaching a real estate agent who was eager to implement some new sales strategies. “I can’t wait to begin,” she exclaimed to me. Instead of simply praising her enthusiasm, I asked a simple but powerful question: “Why is that important to you?” Her initial answer was predictable: “To sell […]