Why Do Most Efforts To Change Fail?

Why Do Most Efforts To Change Fail?

Well, that is a bummer of a headline! Read on.

“Everyone thinks of changing the world, but no one thinks of changing himself.”

~ Leo Tolstoy

According to Harvard professor Dr. John Paul Kotter, and confirmed by my coaching experience, efforts to change fail due to a lack of a STRONG sense of URGENCY. In his book, “A Sense Of Urgency,” Kotter states:

Change efforts most often fail when those desiring to change do not create a high enough sense of urgency to make a challenging leap in a new direction. Urgency and urgency is key. Urgency is the state of mind that creates IMMEDIATE action in your new direction.

Once you have determined your desire, take action. Any action. A small step, a medium step, or a massive step. Taking action and taking more action is the ONE THING we must all learn to cultivate to achieve higher levels of success.

If you believe what you have in mind will make a difference, I just have two questions.

  • What are you waiting for?
  • What’s holding you back?

Whatever it is, push through it today and TAKE ACTION.

Share with someone right now the action step you are committed to taking… and ask them to help hold you accountable.

Why Do Most Efforts To Change Fail?

Framework: This post is part of Action Produces Data, the coaching framework for consistent production: take the next right action, track it and let the results, not opinions, guide what you do next.

Want help applying this in your brokerage? Book a 30-minute conversation with Mark at calendly.com/mjsession.

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Mark D. Johnson

Mark D. Johnson, MBA, is Managing Partner of Recruiting Insight and the former CEO of the nation's 35th largest brokerage firm, which he grew roughly fivefold to $8 billion in annual sales. A real estate broker since 2000 and a California licensed broker, he is adjunct faculty at Chapman University and South Orange County Community College District, and author or co-author of six California real estate textbooks and the book Up In Your Business. He coaches broker-owners, managers and recruiters on recruiting, retention and leadership.

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