“In playing ball, and in life, a person occasionally gets the opportunity to do something great. When that time comes, only two things matter: being prepared to seize the moment and having the courage to take your best swing.” ~ Hank Aaron
How To Seize The Moment?
C > F = R
When your commitment is greater than your feelings, then you get the result you want.
How To Build The Courage?
C > F = R
When your courage is greater than your fear, then you get the result you want.
Commitment Over Feelings
Feelings are real, but they’re terrible managers. You won’t feel like making calls on a rainy Monday. You won’t feel like having the hard conversation with an underperforming agent. Commitment is deciding ahead of time, so the feeling doesn’t get a vote.
- Put the activity on the calendar before the week starts.
- Tell someone what you’ve committed to.
- Track it, so you can see the streak.
Courage Over Fear
Fear shows up right before the moments that matter most: the listing appointment against a big-name competitor, the recruiting call to a top producer, the price conversation with a seller. Courage isn’t the absence of fear. It’s acting anyway.
- Prepare, so there’s less to fear.
- Make the hardest call first.
- Afterward, ask: was it as bad as I expected? Usually not.
Commitment gets you to the plate. Courage lets you take your best swing. It’s a cousin of another formula I use: L > C = W.

Framework: This post is part of Action Produces Data, the coaching framework for consistent production: take the next right action, track it and let the results, not opinions, guide what you do next.
Want help applying this in your brokerage? Book a 30-minute conversation with Mark at calendly.com/mjsession.

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