Whether you’re pounding the pavement closing deals or building the next powerhouse brokerage, listen up. The real estate world spins fast. Deals, leads, recruits, crises, emails, calls: it’s a constant barrage. It’s incredibly easy to feel like you’re sprinting on a hamster wheel: incredibly busy, but not necessarily productiveor profitable. Sound familiar? Too many agents […]
Author: Mark D. Johnson
Mark D. Johnson, MBA, is Managing Partner of Recruiting Insight and the former CEO of the nation's 35th largest brokerage firm, which he grew roughly fivefold to $8 billion in annual sales. A real estate broker since 2000 and a California licensed broker, he is adjunct faculty at Chapman University and South Orange County Community College District, and author or co-author of six California real estate textbooks and the book Up In Your Business. He coaches broker-owners, managers and recruiters on recruiting, retention and leadership.
Operating At The Speed Of Trust
According to a Housing Wire article dated April 10, 2025, which references a new report from Anytime Estimate (a subsidiary of Clever), the relationship between homesellers and real estate agents is evolving in 2025. While a significant majority (91%) of homeowners planning to sell in the next year still intend to hire an agent, there’s […]
The AI-Proof Career: Why Your Soft Skills Are the Future of Work
We’ve all seen the headlines: AI is taking jobs. A recent Pew Research survey confirms this fear, pointing to several professions highly susceptible to automation within the next 20 years. For example, a massive 73% of both AI experts and the public predict fewer jobs for Cashiers, with similar pessimism surrounding Factory Workers and Journalists. […]
Enough is Enough: Silencing Your Harshest Critic (Hint: It’s Probably You)
Do you ever make a small mistake (drop something, forget a name, fumble a simple task) and find yourself immediately flooded with harsh self-criticism? That internal voice loves to magnify minor errors, turning them into evidence of inadequacy. If this sounds familiar, know that it’s an incredibly common experience. In an era often defined by […]
Adapting to Change: Key Insights from Redfin’s 2025 Real Estate Agent Survey
Market data as of April 2025. For the latest numbers in your area, see my live Altos Research market report. An internal analysis by Redfin, based on its 2025 Industry Survey conducted by Jason Aleem, sheds light on the current state of the real estate industry from the perspective of non-Redfin agents. The company states […]
Thursday Mindset
Thursday mindset… the sunset in Jerusalem Israel is estimated around 7:10 PM local time, and is approximately 9:10 AM Pacific Time. As the sun set roughly two thousand and twenty-five years ago, the Last Supper, a Passover meal, would have been getting started, followed by the walk to the Garden of Gethsemane. For my Christian […]
The Power of Less: Insights from Matt Plumer on Financial Freedom
Lately, I’ve been really thinking about something that resonated with me, and I wanted to share it with you all. It comes from Matt Plumer, who focuses on helping people build financial systems that lead to greater freedom and less stress. His approach often challenges the conventional wisdom that more is always better. Matt talks […]
Life Happens: Why Buyers Aren’t Waiting on Rates Forever.
Market data as of April 2025. For the latest numbers in your area, see my live Altos Research market report. Hey everyone! As a long-time broker in this industry, I’ve seen my fair share of market shifts. But something interesting is happening right now that I wanted to share. It seems even with those persistent […]
The Tale Of Four Real Estate Markets
Market data as of April 2025. For the latest numbers in your area, see my live Altos Research market report. We all know that when it comes to real estate, it’s all about location, location, location. National headlines can paint a broad picture, but the truth is, housing trends are incredibly local and regional. Recent […]
Don’t Quit Inches From Victory: A Lesson in Perseverance
Let’s get real for a second. You know that feeling, right? You’re in the thick of it: whatever “it” is for you right now. Maybe it’s a tough project at work, a challenging personal goal, a difficult family situation, or even just a really rough patch in your training. It feels endless. Brutal. You’re tired, […]