What does your real estate practice have in common with toothpaste? More than you might think. Example: What would happen if I squeezed a toothpaste tube with the CAP on? You and your business have a capacity, and that capacity is only as good as the systems you have in place. My favorite saying is: […]
Author: Mark D. Johnson
Mark D. Johnson, MBA, is Managing Partner of Recruiting Insight and the former CEO of the nation's 35th largest brokerage firm, which he grew roughly fivefold to $8 billion in annual sales. A real estate broker since 2000 and a California licensed broker, he is adjunct faculty at Chapman University and South Orange County Community College District, and author or co-author of six California real estate textbooks and the book Up In Your Business. He coaches broker-owners, managers and recruiters on recruiting, retention and leadership.
We Are Learning To Win!
Lessons from an NBA coach: “We are learning to win!” Several years ago, I had lunch with NBA Coach Scott Brooks (Oklahoma City Thunder), and my notes came up in my memories today; they are just as relevant now as they were then: Never accept NO as it relates to your dream Create a BURNING […]
Change And The Compound Effect
“Once you choose hope, anything’s possible.” ~ Christopher Reeve Making any change in your business is all about taking action. The top 1% leverage the compound effect by taking small steps to win the day. Action verbs in your purpose statement can be helpful in taking daily action, like this one: “To inspire and guide myself […]
The High Cost of Indecision: Why Acting Now is Essential
“To delay is to make the right decision harder.” This simple statement holds a powerful truth: indecision itself is a decision: a decision to let circumstances dictate the outcome. Think about it: not making a choice is still a choice. It’s a choice to remain stagnant, to miss opportunities, and to potentially face more difficult […]
What Can A Gym Teach Us About Recruiting?
Equinox’s campaign “We Don’t Speak January” caught my attention. Equinox did not offer new members the opportunity to join on January 1st, which made a statement about the type of member they wanted. In their words, “it’s not you; it’s January.” The company called the month of January “a fantasy, delivered to your door in […]
CoStar and Move: A Match Made In Heaven?
The acquisition of Realtor.com could boost competition, says Mark Johnson, Co-Founder of CoRecruit and former CEO of the nation’s 35th largest brokerage firm. I recently had a call with Candace Evans, the Founder and Creator of CandysDirt.com, and she asked me if the CoStar and Move proposed acquisition was a big deal. My answer was […]
Don’t Let Your Conference Inspiration Fade Away: A 4-Step Post-Conference Guide
Just attended a real estate conference like Inman Connect? Feeling inspired and loaded with new ideas? Conferences offer incredible opportunities to boost your knowledge, network with peers, and get pumped up for your business. Here’s the key: Turning That Inspiration Into Action. So many attendees return home overwhelmed and never implement what they learned. Don’t […]
It’s Not Necessarily How Hard You Try; Ask Avis
It’s not necessarily how hard you try; ask Avis. The top 1% know you can spend an inordinate amount of effort inefficiently and gain nothing, and sometimes you can invest less effort more efficiently and gain plenty. Choose more often what’s important over what’s urgent. The best entrepreneurial drug: momentum. And the hardest part of […]
Successful Thinking
Successful thinking. David Schwartz said it well: “Where success is concerned, people are not measured in inches or pounds, or college degrees, or family background; they are measured by the size of their thinking.” From Maxwell: When Jack Welch would tell a GE employee that an ongoing relationship was more important than the sale of […]
You’ll Get Knocked Down And Then Get Up Again
“You’ll get knocked down and then get up again” is more than the lyrics of Tubthumping by Chumbawamba. The top 1% know that there are so many outcomes we can’t control. Even Epictetus (55 – 135 AD) wrote, “control what you can and let go of what you can’t control.” Every high-performing individual I’ve worked […]