By design vs. by default with Seth Godin
Leaders make one thing more than any other: decisions.
Every environment has constraints, and the decisions about how time and resources are allocated, about what to do next, drive all outcomes.
How do leaders decide what’s next? Is it based on urgency, proximity, or values? It’s a mix of each, yet the top 1% make more value-based decisions.
The top 1% know the first in + first out approach is not an effective strategy; it’s typically an excuse or by default. Even worse: defaulting to the squeaky wheel strategy. Leaders minimize the whirlwind. By design vs. by default.
Lead by Design
A few questions to put your week on design instead of default:
- What are my values, and does my calendar reflect them?
- Which decisions am I making because they’re urgent, not because they matter?
- Who is the squeaky wheel getting my time, and who deserves it more?
Block time for what matters first. The whirlwind will fill the rest.

PS: Need help with talent attraction, selection, or sourcing accountability? Just a DM away.
Framework: This post is part of Action Produces Data, the coaching framework for consistent production: take the next right action, track it and let the results, not opinions, guide what you do next.
Want help applying this in your brokerage? Book a 30-minute conversation with Mark at calendly.com/mjsession.

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