This morning, I was inspired by a conversation about ‘Good’ vs. ‘Great’ on a team call. It reminded me of Jim Collins’ classic book, ‘Good to Great.’
As you plan the year ahead, let’s all strive for greatness. Great organizations don’t just follow the crowd; they innovate and create new paths. They set the standard that others emulate.
Four Ideas From Good to Great Worth Revisiting
- First who, then what: get the right people on the bus before deciding where to drive it. For brokerages, recruiting is strategy.
- Confront the brutal facts: look at your real numbers, retention included, without flinching.
- The hedgehog concept: be clear on what you can be best at, what drives your economics and what you’re passionate about.
- The flywheel: greatness comes from consistent pushes over time, not one big moment.
Are you ready to push the boundaries and achieve greatness? If so, I’d love to chat and explore the possibilities together. You can easily schedule a call here: calendly.com/mjsession
Here’s to a powerful and successful year ahead!

Framework: This post is part of Action Produces Data, the coaching framework for consistent production: take the next right action, track it and let the results, not opinions, guide what you do next.

One thought to “Good vs. Great”