A System Will Produce What A System Will Produce, Nothing Less and Nothing More

Good vs. Great

This morning, I was inspired by a conversation about ‘Good’ vs. ‘Great’ on a team call. It reminded me of Jim Collins’ classic book, ‘Good to Great.’

As you plan the year ahead, let’s all strive for greatness. Great organizations don’t just follow the crowd; they innovate and create new paths. They set the standard that others emulate.

Four Ideas From Good to Great Worth Revisiting

  • First who, then what: get the right people on the bus before deciding where to drive it. For brokerages, recruiting is strategy.
  • Confront the brutal facts: look at your real numbers, retention included, without flinching.
  • The hedgehog concept: be clear on what you can be best at, what drives your economics and what you’re passionate about.
  • The flywheel: greatness comes from consistent pushes over time, not one big moment.

Are you ready to push the boundaries and achieve greatness? If so, I’d love to chat and explore the possibilities together. You can easily schedule a call here: calendly.com/mjsession

Here’s to a powerful and successful year ahead!

Good vs. Great
A System Will Produce What A System Will Produce, Nothing Less and Nothing More!

Framework: This post is part of Action Produces Data, the coaching framework for consistent production: take the next right action, track it and let the results, not opinions, guide what you do next.

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Mark D. Johnson

Mark D. Johnson, MBA, is Managing Partner of Recruiting Insight and the former CEO of the nation's 35th largest brokerage firm, which he grew roughly fivefold to $8 billion in annual sales. A real estate broker since 2000 and a California licensed broker, he is adjunct faculty at Chapman University and South Orange County Community College District, and author or co-author of six California real estate textbooks and the book Up In Your Business. He coaches broker-owners, managers and recruiters on recruiting, retention and leadership.

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