Habit Stacking for Talent Attraction and Retention I’ve worked with leaders at 500 of the nation’s largest real estate firms, and I’ve found one universal truth: every broker-owner and their staff knows what they should be doing. Call five agents a day. Check in with top producers. Follow up with the recruit who said “maybe next […]
Tag: Framework: Create Your TRIBE
How to Recruit Experienced Real Estate Agents: A Daily System That Works
Recruiting experienced agents is a daily discipline, not a campaign. Here is the activity system, the follow-up model and the numbers that make it work.
Create Your TRIBE: The Recruiting Insight Framework
TRIBE is the Recruiting Insight framework for recruiting and retention: Think, Research, Influence, Block, Embrace. Execution, not the model, wins.
The Partner Who Stayed
Ask any broker-owner who ran an office through 2008 about their affiliate partners. They’ll name the lenders, escrow officers, and title reps who disappeared when volume dried up. Then they’ll name the ones who stayed. They’ll say those names with a completely different tone. Nearly two decades later, the ones who stayed are still getting […]
The Appraisal Just Changed. Who Told Your Agents?
Picture a seller in early November. The appraiser has been in her home for ninety minutes. He’s measuring rooms with a laser scanner and photographing the kids’ bedrooms, the home office, the medication on the kitchen counter. She calls her agent. “Is this normal? Where do these photos go?” Her agent has no idea. That […]
How to Retain Top-Producing Real Estate Agents in Any Market
Top producers are the agents every competitor calls first. Here is what the data and the brokerages that grew through the downturn teach us about keeping them.
Winning the Day: When the Talent Pool Shrinks
If you run a brokerage, lead a mortgage or title team, or recruit top producers, you have likely felt the squeeze over the past year. Finding sharp real estate agents, transaction coordinators, experienced loan officers, and reliable escrow professionals feels harder than ever. This is not just a temporary hiring lull. According to a recent […]
Stop Extracting. Start Partnering. Watch What Happens.
I’m in the Philippines thinking about something I see in some real estate offices, and not in others. There’s a framework for global economics: wealthy nations built wealth partly by extracting resources from developing nations. Take resources, send back minimum, keep profits. One-directional. Built into the system. Some real estate offices operate the same way. […]
Your Best Agents Are Watching How You Show Up
I’m in the Philippines right now with my wife visiting family. Watching Filipino culture up close (the way families stay connected across continents, how strangers become family in five minutes, the way people solve problems with what they have), I noticed something. It’s just intention made visible in daily life. That’s culture. Not the poster […]
Your culture is your competitive advantage
Four sentences that separate the brokerages people fight to join from the ones they quietly leave Mike Deegan won his 400th game coaching baseball at Denison University. Someone asked him what drives that kind of sustained success. His answer had nothing to do with talent or technology or market conditions: “Show up every day. Work […]