Less is more!

Less Is More!

Focused Time. The top 1% know that less is more! Say what?

Who would you imagine to be more productive: someone who works 55 hours a week or someone who works 70?

If you guessed the latter, you’d be incorrect. Stanford economist John Pencavel found that output per hour falls sharply after about 50 hours a week, and that people working 70 hours produced little more than those working 55. In essence, less is more.

Resource? Life on The Wire by Todd Duncan: in his book Todd challenges the status quo in search of a better, smarter way to work and live.

What It Looks Like in Real Estate

Real estate rewards the hours that matter, not the hours logged. Fifty focused hours on conversations, appointments and follow-up beat seventy hours of email, scrolling and busy work.

Three Ways to Do More With Less

  1. Protect your best hours for prospecting and appointments.
  2. Set a stop time. A deadline forces focus.
  3. Recover on purpose. Rest isn’t a reward for productivity; it’s part of it.
Less is more!
Less is more!

Framework: This post is part of Action Produces Data, the coaching framework for consistent production: take the next right action, track it and let the results, not opinions, guide what you do next.

Want help applying this in your brokerage? Book a 30-minute conversation with Mark at calendly.com/mjsession.

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Mark D. Johnson

Mark D. Johnson, MBA, is Managing Partner of Recruiting Insight and the former CEO of the nation's 35th largest brokerage firm, which he grew roughly fivefold to $8 billion in annual sales. A real estate broker since 2000 and a California licensed broker, he is adjunct faculty at Chapman University and South Orange County Community College District, and author or co-author of six California real estate textbooks and the book Up In Your Business. He coaches broker-owners, managers and recruiters on recruiting, retention and leadership.

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